So content marketing can be done this way?

Nowadays, content marketing is regarded as a treasure and is highly favored because "good content" can help brands cleverly enter the minds of the audience, making the brand easier to remember. Therefore, how to use creative thinking to create content that truly resonates with the audience and create a "smart" marketing has become the marketing effect most sought after by advertisers. So what kind of content can be called "good content"? Perhaps Tencent Video has given a good answer.

  Temperament matching + emotional implantation, the "best standard" for good content

For high-quality content to truly impress the target audience, first of all, the content and brand tone must be consistent, going beyond the rigid implantation of content and brand information that is "incompatible" with each other, and implanting brand information into the hearts of the audience in a "silent" way. This is the high-level choice for content marketing.

For example, the customized content marketing of the online variety show "Let Go of My Baby" launched by Friso and Tencent Video upgraded brand "implantation" to brand "integration", starting from the scenes or plots in the program that have a high degree of interaction with the brand, and rooting Friso's brand impression of "all-round companionship and protection" in people's hearts through the display of program content. This creative content marketing technique not only avoids the damage to user experience caused by blunt content, but also maintains the user appeal of high-quality content, creating more opportunities for brands to reach target audiences.

Another brand that cooperates with Tencent Video, Mondelez, chose Tencent Video LiveMusic as its partner because it is consistent with its brand tone. As a mass consumer brand, it has been constantly conveying its brand concept of providing consumers with "billions of delicious flavors". Tencent Video LiveMusic, as the industry's top online concert live broadcast platform , also wants to convey the "delicious music" to more audiences. The two have "coincidental" consistency in their communication concepts. At the same time, Tencent Video LiveMusic takes the Mondelez brand as its core, digging into the core connection between the concert and the brand to the greatest extent, creating a large amount of wonderful high-quality content, and seamlessly integrating Mondelez's brand image into the real-time atmosphere of the concert, allowing the brand information to be cleverly disseminated.

Secondly, emotional research penetration is also indispensable for content marketing. Through consumer insights, we can gain an in-depth understanding of consumers’ emotional thinking, package and optimize content accordingly, and truly bring the brand into the hearts of the audience. This is the essence of Tencent Video’s content marketing value.

For example, in the collaboration between Yili Zhenxi Ice Cream and Tencent Video's "Please Take Care of My Refrigerator" Season 2, based on the fact that young people today don't like to be preached, the program adopted the funny "Jackson Wang" style of oral broadcast and the refrigerator psychology implantation that hits the heart. These are all benchmark content marketing based on emotions.

In the collaboration with "In Search of the Gods", which is exclusively sponsored by Mazda, the brand is implanted into the plot background, highlighting the brand information under extremely natural situational needs. Through this tailor-made approach and based on emotional value, more space is created for in-depth brand implantation in the extension of the plot, which has also received high praise from advertisers.

  Comprehensive layout of high-quality content, personalized marketing with ease

For example, in the film and television industry, Tencent Video has continuously increased its investment and participated in the creation of many blockbuster movies and TV series; in variety shows, copyright and self-production are "flying together", not only covering many phenomenal variety shows, but also covering all types of popular variety show content; in music, it has laid out a new online music platform "Tencent Video LiveMusic" that is no longer restricted by space and time and covers millions of fans. Including many talented singers and popular idols to meet the various needs of fans.

Tencent Video continues to explore new marketing fronts for multiple target groups, builds a powerful content resource system, provides advertisers with diversified content choices, creates marketing content that suits the advertisers' preferences, and relies on precise delivery and execution effects to widely reach audiences with brand information and enhance user brand stickiness.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

This article was compiled and published by @站长之家 (APP Top Promotion) by the author @站长之家. Please indicate the author information and source when reprinting!