Which province is Nanjing: Is website structure really that important to website optimization?

We all know that website structure is a very important link that cannot be ignored in the SEO optimization process. Website structure is divided into physical structure and logical structure. The physical structure generally refers to the hierarchical relationship of many directories and files in the virtual space. This structure is generally not directly visible to users. The logical structure mainly refers to the link relationship in the website interface that we can see with our naked eyes after the website is online. Both of them are key contents that webmasters need to pay attention to during the optimization process. So what is the significance of SEO website structure optimization?

Is website structure really that important to our website optimization? Many people are asking the same question. In fact, we can think of our website as a house. The structure is the layout of our house, the homepage is our living room, and the search engine is a friend who comes to visit our house. When he comes to your house, he will first enter the living room of your house; and through the living room he can reach every room in the house. Similarly, through our homepage search engine can reach every one of our pages. For convenience, the best structure of our website is three-layer, which means that users can reach the page they want to reach with a maximum of three clicks. The purpose of this is to speed up the crawling speed of spiders and the friendliness of spiders. And according to the weight transfer rules between sub-pages and homepages, the three layers can allow sub-pages to retain sufficient weight, which can be easily entered by spiders.

Another point we need to pay attention to is that there should be no dead links in our website, and the internal links of the website should not be very messy. Don't make the website like a maze. Spiders hate maze-like websites the most. Because such a website will waste a lot of spiders' time, it will feel extremely cumbersome, and the number of spiders' crawling will be reduced overnight. It's like we are standing in the living room of a house, and you want to go to a room in it, and then you find that the house is like a maze, and it takes a long time to find the room you want to go to. Would you like such a house? You definitely don’t like it, right? The same is true for spiders. Therefore, there is no need to add too many links to the website. As long as the connectivity between the pages of the website is guaranteed, the spider can quickly crawl a website and bring a good experience to users.

In fact, if a website wants to do a good job in website optimization, the first thing to do is to have a good website structure, just like our house, if the initial layout is not well laid out, the whole is like a maze, no matter how complete the facilities are, no one is willing to live there. Similarly, our website content is very good, but it is very difficult to find. Not to mention spiders, even users are not willing to find it.