Why are condoms and chewing gum always placed together in supermarkets? The marketing trick behind it is actually...

Shopping in the supermarket is an essential part of our lives. I believe many people know that condoms and chewing gum are always placed near the checkout counter, but few people know why. Today we will take a look at the business (nei) logic (gu) (shi) behind it.

First of all, let’s talk about the display rack:

These products are relatively small

It looks inconspicuous when placed next to large products.

The cashier is everyone's only way.

Naturally people will notice

This is actually a marketing method of a business.

And these products can be replaced

Or more types

So in order to make such products more conspicuous, supermarkets

A little trick for more promotion

It's full of wisdom

From the consumer's perspective:

As a consumer

When you finish buying the product and go to checkout

Do you always wonder if there is anything left behind?

At this time, you will glance at the cash register.

You'll find these little things.

And you might use this little thing.

The price is right, you will buy it

On the other hand

When you have change after buying something

At this time, you will habitually use the change to buy things.

And these little things at hand are the most suitable.

From the perspective of Chinese character:

Chinese people are more introverted.

No openness like Europe and America

Chinese people have a more traditional way of thinking

Imagine

If you want to buy a box of condoms

Are you thinking of just picking it up, paying the bill and leaving?

The fewer people who know, the better.

Placing it at the cash register takes advantage of the customer's psychology

Keep it where you can easily get it

Give the money and leave

Convenient and not embarrassing

and

If you put condoms on the shelves in the supermarket

Those who wanted to buy it went to pick it up.

It's embarrassing to be seen by others when putting it in the shopping cart

I put it in my pocket but I'm afraid I'll forget it when I check out and be mistaken for a thief.

Therefore, supermarkets take humanization into consideration

Best placed next to the cash register

See what netizens say:

1. Theory of Similar Attributes

@Xiao Ming, you go out: These two are impulse purchases, so~~ ( The editor agrees with Xiao Ming's point of view the most!)

@Little Radish Squat:

①All are rubber products;

②All are stuffed into the mouth;

③After use, they need to be wrapped in paper because they are difficult to decompose.

@丁丁的丁丁: They can both blow balloon bubbles, the reason is very simple.

@茫茫人海果然你: Chewing gum is a very casual thing. Now using condoms is just like chewing gum, so the two are products with the same usage nature, so they should be put together and you can chew it when you want to and use it when you want to.

2. Conspiracy Theory

@小辉辉 I don't understand what you are saying : Durex from the United States is sold to China, and after use it is recycled and made into Trident or Extra and sold to the Chinese. . . . . . . . So put them together.

@无利头小怪: Because they have a special relationship. After chewing gum is consumed, it is recycled to the factory and processed into TT. After use, TT is recycled to the factory and processed into chewing gum. Hahahaha…..

3. Intimate Theory

@韩韩不是韩汉: Placing it next to the cash register is an impulse purchase, but it can alleviate embarrassment to a certain extent.

@小飞侠不易是柯比： They are afraid that you would be embarrassed to buy it, so they deliberately put it together with the chewing gum. You pretend to buy the chewing gum so that it won’t be embarrassing.

4. Relevance

@饭: You need to freshen your breath while using a condom.

@果洁: Those who wanted to buy gum had a story, and those who wanted to buy condoms had an accident.

It seems that this routine is extremely deep!