Ideas for setting up a Baidu promotion account, how to set up a SEM account?

For a novice in SEM bidding, the most frightening thing is that you get a new project and don’t know how to start. You build it according to the knowledge you learned in the previous video, but you don’t know if it is right halfway through the construction. So what are the ideas for building a Baidu promotion account and how to build a SEM account? Let’s follow Dongguan editor Feng Chao to find out more!

Ideas for setting up a Baidu promotion account, how to set up a SEM account?

1. Positioning.
1. Product positioning. To understand the specific situation of the company's products, it is best to go through the specific process and master the information of all links in detail; then do market research to find the market positioning; then determine the application scenarios, which will help the subsequent expansion of keywords, etc.

2. User positioning. Find the core population, target population, intended population, and potential population, and analyze the characteristics of each population, such as: age, income, population characteristics, interests and hobbies, education level, geographical distribution, etc.

3. Competitor analysis. Competitors of promotion channels and competitors using other channels, and analyze their characteristics.

Ideas for setting up a Baidu promotion account, how to set up a SEM account?

2. Promotion landing page.
1. Special page planning. First, plan out the general framework; then focus on product features and selling points, write copy, and layout.

2. UI, front-end communication, collaboration and modification.

3. Page links, SEO and other optimizations.

Ideas for setting up a Baidu promotion account, how to set up a SEM account?

3. Account establishment.
1. Determine the promotion plan. The plan can be divided according to: product category, population characteristics, and business process.

2. Determine the promotion unit. Units can be divided according to: keyword attributes.

3. Determine the keywords. First, you need to select words, especially the core keywords; then expand the words, and you can use various keyword tools to expand the words.

4. Determine the creative idea. It is divided into ordinary creativity and advanced creativity. For ordinary creative ideas, attention should be paid to the popularity and quantity; advanced creative ideas refer to those that combine various strong and weak styles such as Phoenix Nest graphics and flash projections.

5. Set up various programs. For example: time period, time coefficient, keyword coefficient, negative keywords, etc.

The above is the idea of ​​setting up a Baidu promotion account. How to set up a SEM account? In the process of building the specific content, creative copywriting and special page copywriting are the most important, and you need to think from the user's perspective. After the account is set up, it needs to be continuously optimized. In short, the most important thing for bidding SEM is to practice more.