Let’s talk about the operation and promotion of mobile games!

So, how can we operate a good mobile game in such a fiercely competitive environment? Let’s talk about mobile game operations from various dimensions.

For example, if a user comes in through a promotion channel, is he a valid user after downloading and registering? In fact, this is not the case. The users at this time are only potential users. After downloading and registering a mobile game, they want to experience it. Whether they feel good after the experience determines whether they will uninstall the game and log in for a second, third, or...long time. Operations are the key to whether users are interested in continuously logging into the game.

Therefore, operation and promotion should be divided into two lines and paid attention to separately! Many mobile games often focus on promotion and abandon operation, or do not pay attention to operation. This resulted in the failure of qualitative change in user quantification in promotion. Similarly, monetization was affected and profit became a luxury. This is also the reason why there are many mobile games that seem to have a lot of user downloads but have low monetization capabilities.

For example, some games are free for a limited time. During this period, users can download the app for free on the App Store, but after this period, they will be charged. First of all, according to users' understanding, games that are charged for download are generally not too bad, and they may even think that they must be good games. When such games are launched with a limited-time free operation method , there will often be a large number of users downloading the game during the free period.