With these 3 tips, you can triple the effect of Baidu bidding promotion for common words!

Common words are basically the keywords that must be bid in Baidu. Common words are expensive and have large traffic, and often account for a large proportion of account consumption.

However, common words cannot clearly represent the user’s explicit intent and are not precise enough. SEMers cannot 100% say that they are must-invest keywords.

For common words, are you wasting a lot of money on trying and verifying demand, resulting in high promotion costs?

How to exploit the effects of common words in bidding accounts? Are you at a loss and have nowhere to turn to?

To solve this problem, common words must be verified through core needs and equated with intent words . Only in this way can we find the reasons for investment and the path for account mining and analysis.

In fact, Baidu search engine has already told you the core requirements of common words, but 99% of SEMers don’t know it. Let me tell you through the case of Haidilao :

What is the core demand for searching for "Haidilao"?

1. Search drop-down box - sorting most of the netizens' needs

The core needs in the drop-down box are ranked as official website, chain franchise, take-out, and franchise . From the drop-down box, you can clearly know the user's needs and conduct targeted marketing.

2. Related searches + recommendations for you - types of needs of netizens

Note: These are recommendations for you, not all of them are available, the picture uses Luckin Coffee as an example.

Through relevant searches, most user demands are concentrated on: consumer service demands (how much money - consumption situation, whether it is open during the New Year - business hours), core catering service types and investment and franchising .

3. SERPs - the order in which netizens click

From the sorting of the search results page, it can be seen that most searches for Haidilao have the official website, map navigation, Haidilao profile and founder profile as the core needs.

Many people may not believe it, mainly because they don’t understand the logic. Why can the above three methods be used to determine user needs? In fact, all this is thanks to search engines.

Search companies have a special department responsible for improving the search experience . They analyze and verify the search big data to determine the core needs of users, and then sort and display the content and information that best meets these needs on the results page through related searches, drop-down boxes and click bars . (Those who understand SEO and SSA will find it easy to understand)

The analysis method is very simple to understand. It analyzes the process before and after the user clicks and puts the webpage with the most clicks at the front. The webpage with the most clicks proves that this is the webpage that the user wants to know most , which is the user’s first demand. However, the analysis and verification methods are very complicated, so there is no need for us to understand them in depth.

Through related searches, recommended searches, search results page rankings, and drop-down boxes, you can accurately understand the core needs of industry common words. Before setting up an account, you can query to determine user needs for common words, and then determine the degree of match between the business and needs to decide whether to launch the common words. The core needs of common words are of great significance in guiding account mining.

What you have learned must be used. I suggest that everyone think more, learn more, and train more to become an excellent SEMer.

Remark:

1. There are rankings of advertisements and brand advertisements on Baidu, which cannot be used as a reference.

2. For some particularly unpopular industries, the search frequency is very low, and related searches and drop-down boxes may not be available.

The above is the content of this sharing. Everyone is welcome to leave a message for communication.

Source: iDark Horse