What is SEO? What does SEO mean?

There are many ways of online marketing promotion, such as: soft text marketing promotion, email marketing promotion, QQ marketing promotion, blog marketing promotion, search engine marketing promotion, etc., and the most stable marketing promotion that can bring us long-term free traffic is search engine marketing promotion. Search engine marketing (SEM) includes paid and free methods, and most companies mainly use free methods, namely SEO. So what is SEO? What does SEO mean?

What is SEO? What does SEO mean?

SEO is the abbreviation of Search Engine Optimization, which means "search engine optimization" in Chinese. SEO refers to the process of optimizing the website on-site, such as adjusting the website structure, building website content, optimizing website code, etc., as well as optimizing the website off-site, such as promoting the website off-site, building website brand, etc., so as to make the website meet the search engine ranking requirements, improve the keyword ranking in the search engine, thereby attracting accurate users to the website, obtaining free traffic, and generating direct sales or brand promotion.

SEO specific optimization work needs to be done

1. Website Optimization

1. Excellent website structure

2. Do 301 or absolute address, 404

3. Nofollow tag

4. Submit sitemap.xml

5. Create robots.txt

6. Use of Alt Tags

7. Internal links and related outbound links

8. Is the URL standardized?

9. Look at the website's title, description, and keywords. Note: Keywords are not important now.

10. Website content update mechanism

2. Off-site SEO optimization

1. Analyze the website collection situation

2. Analyze the external text links of the website

3. Analyze the external anchor text links of the website

4. Analyze your competitors

After reading this, do you understand what SEO needs to do? In fact, SEO focuses on practice. Practice more and analyze other people’s websites to see how they get to the homepage. Find out the gap between you and others and then correct it. Also, you must be patient!