Detailed explanation of Xiaomi App Market ASO keyword ranking

Today we are going to talk about the process of Xiaomi App Market gaining volume from 0 to 1. How does Xiaomi Market obtain a large amount of traffic through ASO in the App Market? Here are a few points.

1. Quantifier Analysis

Conduct quantitative word analysis on the app market and build your own quantitative word library (the specific analysis method has been mentioned in the previous article on Huawei Market - "Android Market - Huawei Market ASO Detailed Explanation")

2. Determine the title of your product

It is best to put the strong quantifier in the Xiaomi market in the title (or the title has the same name as the keyword). If there are internal market resources, the same name can be put on the shelves.

3. Backstage Keywords

After the revision this year, Xiaomi's keyword setting can only fill in 8 keywords, with spaces between each keyword, and a single keyword cannot exceed 5 Chinese characters or 10 characters. First of all, the weight of Xiaomi backend keywords is getting lower and lower from left to right, that is, the closer to the left, the higher the weight (I personally recommend putting words with strong volume and low competition on the far left, and other words are up to the ASOer’s own choice).

Secondly, there is another way to play, that is, when a word has very high competition, but you really want to do it, or I want to naturally put a low-competition, high-quantity word to the top of the list (actually it is the 2nd position, 1 is the advertising position), then you have to understand the gameplay of splitting and combining words. For example: the product is a software for listening to songs and identifying songs, and the application name is Short Video Listening to Songs and Identifying Songs. The popularity of the largest competitor in the industry, Fu Fu Radar, is over 6,000. I want to naturally get to the top of the list, so the background keyword can be set to 2-3 keywords, namely Fu Fu and Radar.

In this way, the word "Fufu Radar" can be ranked at the front (real case). The follow-up operation is that if the competition for this word becomes fierce one day, I can set it to three keywords: "Fufu Radar", "Fufu", and "Radar". (The method of splitting each word is different, and it is necessary to judge and measure it based on the competitiveness of the split words. People who are good at using Apple should understand this easily. If you don’t understand it very well, you can comment and ask questions to help you understand it).

Finally, it is best not to fill in the keywords that are already in the app name. This will not add weight and waste space. If the keywords in the app name are very important, you can consider splitting the keywords in the app name and placing them in the keyword position.

4. Basic optimization after product launch

Comments + front-end downloads, this is very important. The first 7 days after a product is launched is a high-authority period, which means that when you launch a new package, as long as the keyword position is well filled in, your words and derivative words will rank very high. After the high-authority period, the rankings of these words will fall. The purpose of basic optimization is somewhat similar to this high-authority period, which is to increase the weight of the package and drive up the ranking of keywords. Normally, it only takes 1-2 months. When to stop depends mainly on whether the ranking of the useful keywords in the package is stable, then you can stop.

In addition to stabilizing keyword coverage and improving rankings, basic optimization also has another purpose, which is to prepare for subsequent word brushing. With basic weight, the subsequent brushed words will stay on the list for a long time. Even if they are squeezed off the list by competitors, they will not fall sharply, and at most they will be ranked behind competitors.

5. Machine-generated words

For large-volume keywords with extremely high competition, if you cannot get to the top of the list through keyword settings and basic weights, you can consider machine brushing (Xiaomi’s market does not use point walls because it is dominated by machine brushing). Everyone should know that in the Xiaomi market, 1, 3, 5, 7, 9... are all advertising positions, and only 2, 4, 6, 8, 10... are natural positions (see the URL of the advertising position, which was mentioned in the previous article on the detailed operation of the VIVO market).

It is inconvenient to disclose the source price of machine brushes. You will know after trying a few more. There is a special thing about the Xiaomi market. The protection for apps with the same name is not very high. Even if it is a brand word and is at the forefront, a machine flash can take it down. The only thing to pay attention to when doing machine brushing is that in order to get the maximum effect and stay on the list for a longer time, you must update the application information and modify the keyword settings before brushing a big word to match the word you are typing. This way, after being on the list and the machine brushing is over, the word you typed in will not fall off the list immediately and will stay on the list naturally unless a competitor brushes it back again.

VI. CPD

If you have sufficient funds and do not want to be limited to the 8 keyword positions in the background, you want to get more traffic. Either you fix a batch of quantifiers and perform machine brushing operations for a long time, or you can only use CPD. I won’t go into the CPD placement techniques. You can try more, test the bids for each word, keep records, and follow up in the long term (if you don’t understand, you can ask me).

7. Search display click conversion

In the last step, after you have grabbed all the traffic entrances and started to show well, if you want those who see your product to download the app, you need to do a good analysis of your upstream and downstream competitors at different traffic entrances and list them as your long-term competitors. Because you are competing with them in the long term with these words you are brushing, your icon, panel data (download volume, quality of front-row comments), and screenshots should be more attractive than those of these companies. For highly competitive products, you can provide data on competing products that conflict with yours (bad reviews, complaints, etc.)

8. Maintenance

Because market competition is changing every day, the competitors of each word are sometimes also changing, so it is necessary to monitor competitors over a long period of time, and then continuously perform maintenance, day after day, come on, young man!

Author: Pan Xueyun

Source: Pan Xueyun