How to quickly achieve user growth through active traffic generation?

Nowadays, not only works of art, but as long as valuable content can be produced in a certain vertical field to attract a certain number of users, it is possible to monetize.

In the traditional business world, the relationship between products and users is often one-time, so in most cases the end of a transaction means the end of the relationship with the user.

Through WeChat groups and QQ groups on the Internet, merchants can quickly link products to target users, thereby transforming the original one-off transactions into ordinary users into hardcore fans of the product through the gathering and sedimentation of users in the community.

This article mainly introduces how to find target users who meet your needs through the Internet, and quickly achieve user growth through active traffic diversion.

First, let’s talk about the difference between traditional WeChat friend adding and active traffic generation.

1. What is active drainage?

Traditional way of adding friends is to use the basic functions of WeChat to add friends, such as adding friends through personal information's QQ number, WeChat number, or mobile phone number. Or you can use WeChat’s features such as Shake, People Nearby, and Message in a Bottle to add friends.

This traditional way of adding friends is inefficient and has problems with inaccurate users.

Active traffic generation solves the above two problems very well. Active traffic generation is to quickly add friends in a targeted manner by searching for precise user groups (WeChat groups, QQ groups).

The specific form of traffic generation consists of three parts: finding a WeChat group - adding friends - maintaining relationships.

2. Find the right user group

I don’t know if you have heard of the fish pond theory. The fish pond theory compares customers to swimming fish, and the place where customers gather to a fish pond.

In the WeChat ecosystem, WeChat groups are like fish ponds, and what we need to do is to find the WeChat groups where our target customers are located, enter them, convert group members into our friends one by one, and eventually turn them into customers.

Here are a few proven channels:

1. WeChat search channel

For example, if your target users are mothers, you can search for "Bao Ma + Join Group" in the WeChat search bar. You can find many recently published articles through precise search, and then join the group through the QR code in the article, or add an assistant to pull you into the group.

1. Douban Group Channel

If you search for keywords such as "WeChat group" and "join the group" on Douban, you can find hundreds of groups. Just join one and come to the group discussion area (which is the posting area). Here, new WeChat group QR codes are posted every day. Some directly post the QR code for others to scan and join the group, while others require you to add the group owner's WeChat account first, and then the group owner will actively invite you to join the group.

1. Sogou search channel

Open Sogou Search-WeChat, search for keywords such as "scan the code to join the group", and you can find many QR codes for joining the group (the search results come from WeChat public platform tweets). Please note that you need to sort by time, otherwise the group you searched for may be full and you cannot enter. The specific operation is to click the search tool in the upper right corner and select "within one week" in all time.

1. Weibo channel

Search the keyword "join the group" in the search box of Weibo, and many QR codes for joining the group will be displayed. You can join the group by scanning the code using WeChat.

1. Join a paid community learning group

Find paid courses where your target users are concentrated and join relevant learning groups. Because after passing the paid screening, the higher the course price, the more frequent the interactive links among course students, the higher the pass rate for adding friends, and the pass rate for offline courses will be higher than that for online courses.

1. Baidu search

By using keyword + "WeChat group", you can find many QR codes of WeChat groups. However, these WeChat groups contain more advertisements, that is, micro-business groups. Therefore, this type of WeChat group is not suitable for selling products after joining, but is more suitable for attracting investment.

1. Competitor's group fission activity group

Participate in activities and courses launched by competitors. Generally, such activities will generate a large user base. As the saying goes, if we don’t have guns or cannons, our competitors will make them for us. Joining a competitor’s WeChat group and adding friends is also a common way to acquire accurate users.

Through the above channels, you can quickly enter the precise "fish pond", and the users in these groups are your potential "fans".

3. Add group members as friends in the group

There are two key points that affect the success rate of adding group members. The first is the timing of adding friends, and the second is the language used to add friends.

Don’t start adding friends immediately after entering the group. People won’t have an impression of you and your acceptance rate won’t be very high.

It is best to be active and output your own value within one or two days after joining the group, or even ask the group owner to invite you to make an online sharing within the group. These can greatly improve your favorability within the group, and the success rate of adding friends will be greatly improved after you are active enough.

1. What kind of friend request script would you accept?
2. Introduce yourself accurately: state your name + company + position directly;
3. Explain how you obtained the other party's WeChat ID: I found your WeChat ID on your official account;
4. Explain the purpose of adding a friend: I want to cooperate with you and promote each other's resources;
5. Express your admiration: Boss, I am your loyal reader and have been following you for a long time;
6. Show the benefits or value to him: I am XXX and would like to invite you to join the growth fission exchange group.

It can be seen that these forms are all about thinking from the other party's perspective about how to bring value to him, such as being able to bring cooperation opportunities to the other party, having resources to exchange, or simply making your fans feel admired.

Therefore, if you want to increase the pass rate of adding people to the verification, you need to think about what value you can bring to group members, otherwise it will generally be difficult to pass the verification application.

4. Post-maintenance relationship

After adding friends, remember that there must be no interaction. Use the golden 3 minutes after adding friends to introduce yourself immediately.

Here is a way to quickly gain favor with others, which is to give "gifts". It can be a small red envelope or some useful content that you have compiled. After doing this, the other person will feel that they owe you a favor and have a "sense of debt", which lays the groundwork for your future conversion.

In addition to the "first interaction" after adding a friend, daily maintenance is also very important. For example, you can frequently like his posts on WeChat Moments. There is only one purpose for this frequent appearance: to make him remember you.

Finally, I want to say that directing users from the group to personal accounts is only the first step in building a traffic pool.

What is more important is to maintain a sincere relationship with users and think more about what value you can bring to users, so as to achieve better conversion.

Source: Know the Program (ID: zxcx0101)