Huge profits from local traffic, a money-making project combining online and offline

The short video layout in the same city is a project that several major platforms have been planning this year. From Douyin and Kuaishou, we can see the exposure and traffic brought by the traffic in the same city. Online traffic plus offline projects in the same city is also a good direction.

Recently, it has been discovered that many people are operating this local traffic project, directing the traffic of the online short video platform to offline, and making money through some simple monetization channels, such as offline tourist hotels, restaurant specialty food, real estate sales, etc., and have performed well.

These two days, I saw a travel live broadcast room on Douyin. The product of the shared bike is offline hotel reservation. I had no plans to travel originally, but after listening for a while, I really wanted to place an order. It was not because there was a discount on the hotel room, but because the travel experience they introduced was very good. This is online impulse consumption.

Some rental agencies , for example, have also started making short videos. In the past, we knew nothing before viewing a house, but now we can watch them introduce various properties. When we find one we like, we can contact the agency and the sales office. Some local short video self-media heads can cooperate with the sales office to sell the property and can also get a lot of commissions.

Huge profits from local traffic, a money-making project combining online and offline

This combination of online and offline sales model has proven to be very popular. The reason is that the intuitive online experience of short videos allows us to understand something almost completely while lying down. In the past, if we didn’t go shopping and just stayed at home, we wouldn’t be able to spend any money.

In the early days, when we wanted to do this kind of online traffic monetization, there was a channel that was almost essential, which was Baidu bidding. If we had the ability, we could add Baidu video and use the advantages of bidding and video to do this kind of online traffic, but the cost is slightly high. Everyone knows that bidding costs money. If we use short videos to drive traffic to offline, we are content-driven and use high-quality content output as a guide to acquire users.

So if you have offline projects or stores, you might as well do an in-depth study of Douyin's local city account operations. Almost every money-making project we can think of requires a certain amount of traffic, such as the house purchase mentioned above, and a type of video that has been very popular recently, Crazy Zhang San. I think everyone should have seen his video.

Some accounts use the law exam as the theme to explain some legal issues or popularize some legal content. There are also some other legal consulting accounts, all of which focus on sharing legal common sense around us. These short video accounts attract people who have a demand for legal knowledge or want to learn about legal common sense.

There is a lot of legal knowledge, so when making this kind of short video, there is a lot of material. Some of the content can be made by riding on the popularity of the media. For example, there have been several big scandals in the entertainment industry this year, and each one is related to the law. Recently, there was also the incident involving an artist named Wu. Simply commenting on this incident is a high-quality video that rides on the popularity of the media.

Huge profits from local traffic, a money-making project combining online and offline

In this way, traffic can be directed to further offline conversions. The conversion channels are mainly legal consultation, legal advisory, and litigation. This project is a very good way to direct online traffic and realize offline monetization.

Although Douyin has been planning local projects in the past two years, the effect can still be achieved this year. As long as we can choose a good local project and have an effect on one account, we can expand it in batches. Like the paper-wrapped fish tutorial on Douyin, one paper-wrapped fish technology can be extended to more than 20 matrix accounts.

There are many local projects in the same city. It is not like what we all see that only physical stores can do such projects. We often see real estate sales and car sales in Dongguan Feng Chao. In addition, there are local blind dates, driving training and tests, legal consultation, house decoration, cosmetic surgery, etc., which can all be achieved through this online way of obtaining traffic.

The items I mentioned above are just a drop in the bucket among many offline projects. Of course, if you are interested in a certain field, you can also do your own marketing and terminals.

You may not understand this. For example, I have resources or I am attracting some traffic who want to learn beauty and hairdressing techniques, but I will not cooperate with offline teaching institutions. Instead, I will do the teaching in this area myself. This means doing the market and terminals ourselves. The advantage is that we not only control the traffic but also the services, and we can earn more.

Huge profits from local traffic, a money-making project combining online and offline

For example, the same-city blind date project , I think most people have heard of it, it is an almost zero-cost project. To operate such a project, all you need to do is integrate resources. So where are these resources and how do we get the traffic? We can use the traffic of online short videos to get it. Of course, now almost everyone is taking this path in operating such projects.

This kind of light-asset blind date project only requires a small team of a few people with video operation and offline face-to-face communication capabilities to operate such projects. Resources are simply accumulated. More and more people see your resources and connections, and more people will find us, so the business will grow bigger and bigger.

Therefore, even if we are a physical business now, we might as well think about the transfer and acquisition of traffic. Relying on the current development trend of the Internet, it is very suitable to transform and do traffic diversion and monetization of local projects.

If we do not have such strong offline strength, we can also cooperate with some offline merchants and enterprises. We are responsible for the front-end traffic, and they are responsible for the back-end monetization. If you want to determine an industry, you might as well test the traffic first and then choose to cooperate.