Pinduoduo Promotion: Tips for Obtaining Free Traffic!

Just one trick allows you to quickly get free traffic, a novel black method to trick people into joining the pool!

1. Pinduoduo Trend

(1) First, let me talk about the platform trend of Pinduoduo. We found that Pinduoduo is now able to sell some products with medium to high customer unit prices. Previously, we thought that Pinduoduo wanted to raise the price. Later, after many communications with the store staff,

I realized that Pinduoduo wanted to stratify users and consumption so that people with medium and high average customer spending could buy things that suit them, and people with low average customer spending could also buy things that suit them.

(2) We all know the 80/20 rule, which states that 20% of buyers will bring 80% of the platform’s revenue. Previously, Pinduoduo has always satisfied 80% of the buyers on the platform, but has not satisfied the remaining 20%. This direction is obviously wrong.

(3) Pinduoduo does not want to raise prices on this platform. Many buyers now perceive Pinduoduo as a platform with low prices. If it raises prices at this time, it will definitely destroy its future. Therefore, it is now doing a consumer stratification, that is, different faces for different people.

Another thing is that there is a brand hall on the homepage of Pinduoduo, with discounted prices. These are provided to some brand merchants to offer discounts. The average order value will be higher than the price attributed to the Pinduoduo platform. There is a brand flash sale inside, and the price requirement is not that high, but it must be a brand.

You can do a test yourself, search for a keyword at random, sort the prices from high to low, and use several mobile phones to check. The products are definitely different. Above, I used three mobile phones to search for "chiffon shirts for women", and the results displayed were all different. This is Pinduoduo's user consumption stratification.

2. Long-tail demand explosion

Next, let’s talk about the explosion of long-tail demand. Pinduoduo platform used to make big hits, and big hits could meet the needs of 60% of people, but there was still a small number of people whose needs could not be met, which is the long-tail demand. Few people make products like this, and these small and beautiful styles are still a blank in the market.

Pinduoduo's main customer group is middle-aged women .

Let us think about whether a 50-year-old has more savings or a 20-year-old has more savings. So what we need to consider is how to make these middle-aged women willing to spend money to buy.

So we make high-end women's clothing to customize it for those aunts who are rich and like to spend money. The models are wearing silk and holding scarves, and the results are quite good.

3. Do the crowd attributes match?

Regarding the crowd, I will tell you two pitfalls:

(1) Pinduoduo’s user base is polarized: one side is made up of middle-aged women, and the other side is made up of middle-aged women’s daughters.

One side is older, the other side is younger. So this group of people in the middle, the 25-year-old group, is in a state of discontinuity in Pinduoduo.

We all know that the largest consumer group on Taobao is those aged 25 or above. Many Taobao merchants come to Pinduoduo to sell, but find that their products are not selling well. The reason is very simple: the attributes of your product do not match the Pinduoduo crowd, so your products do not sell well.

We sold light luggage on Pinduoduo before, but it didn’t sell well so we gave up later. So, when you are making products, you should look at which age group your product is targeted at and consider whether your product attributes are suitable for the Pinduoduo platform.

(2) Pinduoduo’s quality inspection is now becoming more and more stringent, whereas before it did not pay much attention to product quality.

One of our products was inspected before, and we were speechless when we saw the result. Our product description said it was a covered seam, but the random inspection showed it was a flat seam. In fact, it was very innocent. However, we later saw that the store’s rating was relatively low.

So Pinduoduo is not like Taobao. If Taobao has one, it is one, and if it has two, it is two. Pinduoduo is more likely to use the low rating as an example, and then think you are a bad product.

Therefore, if a product has high sales volume but a low DSR score, it will be at a disadvantage. Now you can’t do Pinduoduo the same way as before. If your DSR is too low, you won’t be able to participate in various activities and there will be many restrictions, and you will also be subject to random inspections.

4. Promotion Pitfalls

Let me tell you about the pitfalls of Pinduoduo promotion :

Let’s talk about Pinduoduo search promotion first. Why is it that after many people turn on search promotion, as soon as they stop, they can’t find the natural ranking?

First of all, we need to know that Pinduoduo’s search promotion and natural ranking are mutually exclusive.

When search promotion > natural ranking, only search promotion is displayed

When natural ranking > search promotion, only natural ranking is displayed

Here are three promotion methods:

5. Search Promotion

This mutual exclusion is very troublesome, resulting in traffic when driving and no traffic when not driving. Here are my suggestions for search promotion:

(1) For standard products, you can open it in the early stage and place some orders through the through train . After the natural ranking comes out, stop the search promotion . Just use the through train to increase the natural ranking, and don’t use it.

We do promotion to get more traffic. For example, if our own traffic is 500, and we want to increase the traffic by 200, then as soon as I start, I will consume this 500 traffic. Originally, I only needed to buy 200 traffic, but now Pinduoduo wants me to buy 700 traffic. Now you understand.

(2) For non-standard products, such as clothing, I suggest that you do not need to park. There are many keywords for clothing, and we just need to ensure that the ROI does not lose money.

To decide whether or not to promote, check whether the category-related keywords have a lot of traffic. If you only have a few related keyword entrances, then you don’t need to promote, you can just directly place orders.

6. Scene Promotion

Scene promotion is a relatively new tool, similar to the targeted promotion in Taobao.

There is a very important point for scene promotion: do not use time-sharing discounts to control your bids

Be sure not to use time-sharing discounts. If you use price increases, the price will be added to the basic bid. The higher your basic bid, the more junk traffic you will have, because the basic bid is for all-inclusive traffic.

If you are not very good at bidding, remember one principle: make the basic bid low enough. For example, women's clothing and shoes cost 0.15 yuan, and men's clothing costs 0.3 yuan.

Use premium to control your price. First, issue a targeted high premium and then target similar products, which is more accurate. Unless you encounter a traffic bottleneck, you can open something else.

For resource positions, you can offer the same premium, see which position converts better, and then offer a higher premium.

7. More treasures

Duoduojinbao: Many people asked me whether Duoduojinbao is weighted?

We will find that the entire Pingduoduo backend will encourage merchants to use Duoduojinbao, because Duoduojinbao can help Pinduoduo attract third-party traffic.

Then I can answer you with certainty now: no weighting.

It will only add sales weight, which is similar to Taobao's, but much higher than Taobao's. After your pit property weight increases, your search ranking will be brought up, so if you make more money, there will be sales weight after your sales increase. Each traffic entrance has a weight value, and a little weight will be added to each of your channels, but there is no such thing as individual weighting.

Nowadays, many people will do AB orders, or set a very low coupon, and get sales of tens of thousands at 5.9 yuan. Actually, this is a very stupid thing, why?

Because the core weight of the Pinduoduo platform lies in fraudulent production. Since you have made your average order value so low, your revenue from one thousand votes is only 5,900, so the weight you get is very low. It’s not that Duoduojinbao is not useful, it’s that your approach is problematic.

If you are doing Duoduojinbao, some products are suitable for direct push, such as food, paper towels, leggings, etc. These things make you want to buy them impulsively, so they are suitable for direct push.

If it is a general product, just do AB orders, because you can let him bid for high-priced shu, then the weight of your pit property rights will be high. You can also control its growth and make as much as you want.

If you really want to do Duoduojinbao, it is recommended to do AB orders.

8. Promoting Black Gameplay

As we all know, there is a similar product under Pinduoduo, and a lot of our losses are due to the similar product.

Later, I made a picture with a white background as shown in Figure 1. Especially when there are competing products, consumers will not scroll to the back and the price increased by one point that day. Later, the official reminded us not to do this. I made the picture in the middle and the back, a gray picture.

Later, I upgraded to an ultimate way of playing, which was to use the one in the middle, make a fake product of the other party, and add a price. In this way, when consumers see it, they will see that the price is very high and your product is cheaper, so they will buy your product.

9. Pin the reviews

Here is a method to pin comments:

Users who pin reviews will receive full cash back.

The beauty of this gameplay is that there will only be one top review per day, or only one every two or three days.

And it is automatically selected by the background, which is very fair. After your evaluation is pinned to the top, I will return all of it to you. At this time, when everyone comes to try it, you will find that your first few pages are all good reviews.

After I pinned the favorable review to get a free meal, the rating is still very high. Moreover, the prices of Pinduoduo’s products are generally not very high, so you can save money and achieve the desired effect at the same time!

10. How to cheat into the pool

Next, I will tell you a method to cheat into the pool:

You will find that at Duoduojinbao, even though the commission is 5% or 10%, there are not many orders. You will also have the link intercepted by some software and be charged fees inexplicably. If you don’t play Duo Duo Jin Bao, don’t open it, otherwise you will cause unnecessary losses.

There are several types of promoters of Duoduojinbao. One type is called platform promoters, who use apps, websites, and mini-programs. These are automatically captured by the system, and they capture products with high commissions and good conversion rates. Since it is captured by the system, we can deceive him.

How to deceive him?

(1) It is actually very simple. After you set the commission, use the Duoduojinbao link, go to the Duoduojinbao official account and click "I want to make money", and you will see this link (you promote your own link, and the commission will go into your own wallet)

(2) Ask a brusher to place 100 to 200 orders for you. The backend will then notice that the commission is high and the conversion rate is high, and will capture the results.

(3) In this way, you can successfully deceive his traffic, and then you can reduce the commission to 20%, then to 10%, and then to 5%.

Anyway, his traffic should be wasted, this is a way for Duoduojinbao to cheat traffic.

Author: Tao Laodan

Source: Shengtao Laodan (ID: STlaoshan)