Facebook's six news feed ad formats

When talking about information feed ads , we have to mention the " social empire" Facebook. In 2012, FB launched a powerful mobile advertising product - "New Feed Ads ", and has since embarked on the "road to wealth". Throughout 2016, FB's total revenue reached US$27.6 billion, of which mobile advertising accounted for 84% of the total, and information flow is FB's main form of mobile advertising.

Due to its huge number of users worldwide (MAU reached 1.86 billion in Q4 2016) and powerful recommendation algorithms, FB news feed ads are popular among advertisers. In recent years, choosing Facebook mobile ads has also become a must for domestic game , e-commerce and other advertisers to "go global" on mobile. BTW, Facebook has three billion-level social apps in the mobile social field: Instagram, WhatsApp, and Messenger.

Back to the topic, what do Facebook ads look like? What advertising formats are there? This article will show you what FB ads look like.

For different advertising promotion goals, FB has the following six types of advertising formats on mobile terminals. I won’t explain them in detail, here are the pictures:

Image Ads (Photo Ads)——Use beautiful pictures to convey brand concepts

Video Ads – Tell brand stories through dynamic images and sound effects.

Carousel – Display multiple images or videos in a single ad (swipeable)

Slideshow - Create lightweight video ads that connect with users on any connection speed.

Canvas (Sorry, I don’t know how to translate it) - Build custom, fast-loading mobile advertising experiences that tell your brand story perfectly.

A brief explanation: Canvas is an advertisement that provides mobile phone users with a full-screen interactive experience through pictures, videos, text, and links, similar to the H5 advertisements in WeChat Moments . This form of advertising is very effective. According to FB statistics, the average viewing time for Canvas ads is 31 seconds!

360 Video (panoramic video) - FB’s latest advertising format, very promising!

Also: To learn more about Facebook's advertising formats, you can log in to Facebook's very good Creative Center, which is highly recommended to friends in the advertising industry!

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @卢继伦 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map