10 Top Ten Effective Traffic Drainage Solutions, Take It!

Private domain operations rely on traffic generation, and only a good traffic generation plan can attract more people. The author introduces the "drainage" system of land, sea and air to help us unlock the traffic password of the Internet. The article summarizes the top 10 effective drainage methods to share with you.

Traffic generation is the "father" of private domain. No one would refute this statement, right? Without attracting traffic, where would the area for the private fish pond come from?

Traffic fission is a very mission-oriented and old-fashioned topic. Almost all individuals/enterprises are anxious about traffic.

There are all kinds of tricks on the Internet that teach you how to attract customers at zero cost and sell hundreds of thousands or millions of goods. I just want to say three things:

• He wants to make money from you.
• He wants you to help him make money.
• He wants you to fill the hole.

In fact, all the gameplays are iterated from 10 basic traffic-generating routines, which can be copied by everyone and do not require particularly large investments. What is tested is the execution ability and the willingness to take time to settle rather than rushing for quick results.

1. What exactly is the land, sea and air system?

• Hai System - Based on the continuous accumulation of fans, the SOP model increases stickiness with users and thus improves conversion rate
• Lu system - based on the level of fans and the relevance to the product, user tags are set to solve fan operation problems
• Empty system - formulate effective "bait" based on the tone of major Internet platforms to attract users to their own private domain traffic

What I want to share today is the top ten effective drainage methods in the air system of the sea, land and air systems. All drainage methods on the market are iteratively updated based on these ten methods (the methods of each system will be continuously updated in the future, remember to pay attention).

1. Comment-driven method

In fact, this kind of technique is not limited to articles, but also can be used in short videos and even WeChat groups. These are the kinds of traffic-diverting techniques that are seen through but not spoken out. For example, the comments on Douyin that had the most comments before, such as "9.9 all courses packaged", have a very good short-term traffic-diverting effect.

(1) Article comments lead to traffic

This type of post can be found on Zhihu, Tieba, Toutiao and other vertical platforms, where you can leave comments on some popular content.

For example: Professional answers to high-quality questions on Zhihu can attract other people’s attention to you (which can spawn a side project called “Zhihu Goodies”).

(2) Video comments drive traffic

Just like the comments about the 9.9 package of all courses mentioned above, or some popular videos, some people will ask for the name of the video movie, coupons, etc., just find the corresponding reply

(3) Taobao product reviews

This type of method is not recommended at present. A few years ago, Taobao purchased user reviews and left coupon public accounts or APPs in pictures and texts to achieve reverse traffic. However, if you are doing a side job CPS project, this method is still feasible.

2. Data drainage method

Add me on WeChat and receive for free live streaming sales skills worth RMB 1,999, 100 live streaming scripts, 100 industry analysis reports, 100 private domain operation methods, and 10 e-commerce data analysis courses.

When you see such a "hook" trying to hook you, are you tempted? Would you be willing to add it?

Personally, I think someone will definitely add you. Looking back at your circle of friends, you will find many similar ways of playing that ask you to add someone as a friend and then give you operating maps, private domain solutions, etc.

Why would anyone need this content?

First , professional people/institutions have already organized the useful information for you, saving you time.

Second , the aversion mentality. No matter whether it is what you need or not, save it in my folder and look at it later.

The other is the free information fission poster gameplay that is more popular among merchants. They make a poster for the fission of the circle of friends, and then guide you to scan the code and add WeChat. They tell you how many friends you need to help you get the information and pull you into the group.

The free materials obtained after completing the task may be electronic courseware, knowledge maps, audio courses, or even physical books.

3. Package Card

Whether it is offline takeout or online sales, when you get the product, you will always see a red envelope card with a QR code.

(1) Cashback for positive reviews

Add WeChat, leave a 30-word positive review + take a photo screenshot, and you can get a red envelope rebate of 2-6 yuan, or a large coupon.

(2) Free courses

Add WeChat and enter the live broadcast room for free to learn courses from big names, which is especially suitable for paid knowledge, beauty, dressing, etc.

Now many sellers on e-commerce platforms such as Taobao, JD.com, PDD, etc. are also working on private domain traffic at the same time. They use package cards to attract traffic, and combine it with text messages and phone calls later to double the effect of adding fans.

4. Welfare drainage method

Nowadays, whether it is e-commerce, knowledge payment or education sector, the products with a price of less than 9.9 are basically used as common traffic-generating products. The purpose is to give users preferential treatment and attract users to your pool to convert for products with higher average order value.

The value of each product is different, 9.9 is just an example. The core is the pricing policy that provides great value for money based on our own products.

Benefits do not necessarily have to be physical goods, they can be coupons, membership cards, points, e-tickets, etc.

In the early days, instead of spending marketing expenses on invisible channels, it is better to spend it on providing benefits to users, hahaha~

5. Live streaming traffic generation method

After the outbreak of the epidemic, the live broadcast track has been very hot, and when you broadcast live on any platform, you will find that there will be a wave of basic traffic provided by the platform right after the start of the broadcast.

As long as you live broadcast, traffic will be pushed to you. In the absence of illegal unlimited traffic, the longer the live broadcast, the more people will see it.

Mainly talking about the video account, we usually watch the video account live broadcast through the following channels.

1. The video number you have booked
2. Live Plaza Center
3. Moments, WeChat groups

Why can live streaming attract traffic? Imagine that everyone in your live broadcast room is a real person. As long as the content of your live broadcast is appropriate, it will definitely generate attention and consumption.

Moreover, now there is a virtual live broadcast venue with a green screen. When you are broadcasting live, there will be a QR code displayed behind you. There is a certain chance that people will be attracted by the product, the anchor, the barrage, and the brand, thereby directing traffic to your own private domain.

6. Content-driven approach

There are many successful cases of attracting users to add WeChat by producing valuable content on major platforms. The platforms we are familiar with are also spaces for everyone to create together. According to surveys, there are currently 77 platforms on the market with a DAU of over 10 million. But let’s first talk about the commonly used traffic-generating platforms.

(1) Traffic diversion via Douyin and Kuaishou

Personally, I think it is relatively easy to divert traffic to private domains through Douyin and Kuaishou, provided that the content is particularly good.

Tik Tok is an interest-based e-commerce model based on algorithmic logic, while Kuaishou is a platform with a strong stickiness between anchors and users.

(2) Zhihu traffic diversion

It will take a long time to plant grass, so the traffic cycle will also take some time, but the quality of fans is particularly high. Remember that your content must be vertical.

(3) Xiaohongshu traffic diversion

As a social media platform mostly populated by women, it focuses on beauty, skin care, maternal and child care, and education. It is a place to create brand tone or personal IP, and the effect of attracting traffic is also very good.

(4) Public account traffic diversion

This area is more difficult to attract traffic, and it tests the quality of your content and your distribution capabilities. It requires you to have your own resources for promotion and have a high level of fan stickiness.

(5) Other platforms

In addition, there are Toutiao, Bilibili, Hupu, QQ, Weibo, Douban... The core of content drainage is the quality and sustainability of the article. When creating content, remember to add "hooks" otherwise, no matter how good the content is, others will just take a look at it.

7. Social media traffic generation

Three essential drainage techniques for social media:

1. Free information; attract users to follow the public account and then fission through group fission
2. Free lectures; invite experts who are good at a certain track to do live broadcast sharing, which can only be seen in the community
3. Invite people to red envelopes; send red envelopes and draw prizes when the group reaches a certain number of people

There are two important prerequisites for community drainage:

1. There is a bait that everyone can't resist (welfare)
2. Basic traffic; otherwise, if you post a social activity in a circle of friends without any friends, the rate of joining the group is almost 0

8. Rewards to attract traffic

This type of traffic generation is more suitable for companies that want to quickly establish an account, but not for individuals.

After the user gives a reward, the anchor will recommend it to the user and guide fans to follow you. This is very common when live streaming on a video account.

When a user rewards others, other users will become curious about the user who rewarded them. At this time, if your avatar, nickname, and homepage are well designed and the hook is good, people will add you.

Before giving a reward, you must consider your own reward budget, how to convert the people who give rewards, and how to quickly take over the traffic.

9. Mutual promotion and drainage method

(1) Mutual promotion in the circle of friends

Sometimes you will see your friends or good friends recommending to others in your circle of friends. The accuracy is relatively high and the sense of trust is very strong.

(2) Mutual promotion of public accounts

We often see some public accounts write about the 10 most worthy accounts, which is the same way.

(3) Mutual promotion of short videos

Whether on the video account or the Douyin and Kuaishou platforms, you will often see interactive recommendations @某某某, celebrating birthdays, previews, retrospectives, etc.

(4) Live broadcast promotion

Fans guide each other through rewards, PK, live broadcasts and other means.

10. Local promotion and drainage method

This method is more visible, tangible and down-to-earth.

Offline stores (for example, beauty salons, gyms, education, car sales, etc.) will be distributed through landing pages, or directly found at subway entrances, office buildings, and pedestrian streets, where there are crowded people and potential customers are also matched.

Currently, many side business projects are attracting traffic through this kind of method, such as local blind dates, food delivery CPS, APP promotion commissions, etc.

The above are the top ten drainage methods for empty systems. These methods seem simple and practical. The key is whether you are willing to practice them down to earth. You must always stick to doing one thing~

Author: Original Operation Notes

Source: Original operation notes