Nanjing SEO Training: How many types of links are there for website optimization? What are the uses of SEO links?

In the process of enterprise SEO optimization, it is inevitable to use links for optimization. There are several types of such links. They must be distinguished during the optimization process and links must be set in a targeted manner in order to optimize the website better and more efficiently.

The first type: basic website links - internal links

Internal links of a website seem to be rarely mentioned during the SEO optimization process. In the final analysis, this is because they are basically finalized and have a fixed template during the website construction stage. For example, when we are doing website content upgrade, it is actually the construction of the website's internal links. Every additional article means that the website has one more internal link. Some articles are published at the bottom to add related content, or keyword links are added in the article content. Although it can increase the website's internal links, there is one thing, which is a targeted work, and if all keyword links are directed to one web page, it is inevitable that there will be excessive keyword optimization.

Generally speaking, if you find a reliable website design company, you don’t need to worry too much about the internal links, because they have been configured during the website construction process. As long as you don’t make major changes, there is basically nothing to worry about. And we often see that to make a "marketing-type website" that is suitable for SEO, the key is that the internal links are good and unique.

The second type: website climbing "power" - friendly links

High-quality friendship links are like my friends or relatives who are the boss of someone or a famous person. In this era of "competing with dads", if you have a wealthy relative or friend to help you, you can avoid many detours. Friendship links are all about quality, and many people have certain misunderstandings about friendship links. To put it bluntly, friendship links are not just about hanging them at the bottom of your own website. The other party's website also needs to hang a link to your website, so that you can "communicate with each other" and maintain a stable "friendly" relationship with each other.

Some websites put a high-end keyword on their friendly links, making people mistakenly believe that this website is not easy and is actually related to a certain website. In fact, after clicking it, it immediately says "update" and returns to its own website. Strictly speaking, this friendly link is just an internal link. This situation is understandable, because for small websites, the real "power" is known very little, so they can only swell their faces to save face. If they want to gain recognition from others, they still have to work harder on their own websites. When your website has a certain influence in the market, the level of friendly links will increase accordingly.

The third type: The key to website improvement - external link construction

To improve SEO, content is king and external links are the most important. This external link is what we often say and do in our daily work. When you open the endless mode of work, there is no limit to the external links. You can do as many as you can, the more the better.

The fourth type: sad links - dead links on the website

The more links a website has, the better. However, it is not always smooth sailing. As a website has more and more links, broken links will appear. The so-called broken links are links that were originally normal but later became invalid. The server returns pages such as 404.

The appearance of broken links may cause Baidu search engine to be demoted and penalized. When the search engine spider crawls here and finds that the quality is not high, it will not be easy to crawl forward. In addition, Baidu search engine will hardly rank the website containing broken links at the front. The second is that the worse the customer experience is, if a website has too many dead links, it has no practical value at all, and it will show a 404 error page when it is opened, which will cause customers to resist the website.