What is emotional marketing? How to do emotional marketing well?

There are many ways of marketing, such as: picture marketing, video marketing , event marketing, word-of-mouth marketing , public welfare marketing , etc. As long as they are planned properly, any marketing method can bring huge profits and wealth to the company. A few days ago, the editor introduced several of them to you. Today, the editor ( Dongguan SEO Feng Chao ) will introduce another marketing method to you-emotional marketing. So what is emotional marketing? How to do emotional marketing well ?

What is emotional marketing?

Emotional marketing starts from the emotional needs of consumers, arouses and stimulates their emotional needs, induces resonance in their hearts, incorporates emotions into marketing, and allows emotional marketing to win over ruthless competition. In the era of emotional consumption, what consumers care about when purchasing goods is no longer the quantity, quality or price of the goods, but rather a kind of emotional satisfaction and psychological identification.

How to do emotional marketing well?

1. Creating emotional products

Product quality is the first priority, but quality alone is far from enough. We should also make the product more emotional. The specific measures are as follows:

1. Emotional Design

In the past, when people bought products, they pursued quality and considered price. Now, with the improvement of living standards, people not only buy products, but also consider whether the products meet their emotional needs. If you want your product to win the hearts of the public, you must design it carefully.

2. Emotional packaging

Emotional packaging can also be understood as the unboxing experience. When you open the goods sent by the seller, you will be surprised to find that the seller also sent a lot of practical small gifts. Are you very touched? In this regard, "Three Squirrels" has done a good job. Every time you buy snacks, they will always send some garbage storage bags, wet banknotes, fruit openers, messages, etc., giving people an emotional and psychological sense of identity.

3. Emotional trademarks

A good trademark will evoke many associations, and a good name will leave a deep impression on people. So, what kind of trademark can be considered a good trademark? Simple and clear, the design is still the one that can attract people and give people a beautiful display.

4. Emotional Advertising

Incorporating emotions into advertising can create emotional resonance among consumers and elevate the image of a company or product to a new level. For example, the video advertisement for "Jumei Youpin" left a deep impression on people, especially the classic slogan.

5. Emotional Price

Let consumers get benefits is the king of marketing. No matter how good your product design and advertising are, if the price is not right, consumers can only wait and see. Therefore, we need to use emotional pricing to penetrate into the hearts of consumers. In recent years, the tourism industry has been particularly hot. Many travel platforms have launched various special travel activities to attract consumers. This is the emotional pricing card.

2. Marketing methods of emotional products

After creating a good emotional product, the next thing to do is marketing. If you don’t do a good job of marketing, no one will be interested in your product no matter how good it is.

1. Marketing begins after the product is sold

Many companies stop caring about customers after they purchase their products, which is very inappropriate. In fact, real emotional marketing starts after the product is sold. Some companies will have customer service contact the customer as soon as the customer receives the product to inquire about the use of the product, any opinions or suggestions, and even form a customer club group. Wouldn’t such service make people feel very comfortable? If the customer is happy, he will naturally talk about it with people around him after dinner.

2. Treat customers politely

Some customer service representatives use a stiff tone when chatting with customers, or even speak exactly according to the script, which will leave a bad impression on customers. When chatting with customers, we should be calm and polite. No matter what questions they ask, we should always put them first, especially not interrupting them when they are speaking, let alone speaking over them.

3. Help customers solve problems

When a customer raises a question, you should solve it as soon as possible instead of making excuses and shirking responsibility. You should respond to the customer sincerely. Only in this way can we win the trust of customers.

4. Recommend products from the customer’s perspective

Before purchasing a product, customers often need to ask customer service about the product's performance. At this time, we cannot simply introduce the product's efficacy and how excellent the product quality is. We must learn to stand in the user's perspective and recommend the most suitable products to them, rather than recommending more expensive products for the sake of profit.

3. Consider users everywhere and pay attention to details

To do emotional marketing well, we should always consider users. Even some small details will impress users. For example, during every festival, we can customize greeting cards for customers, write blessings on them, or send some small gifts. This will make users feel surprised and delighted. What we should make clear is that when we consider users attentively, users will also give us certain rewards.

In short, emotional marketing should be people-oriented, find out its own differentiated advantages, and then combine emotions for marketing, so as to build the company's brand awareness and establish the company's brand.