What is eBook marketing? How to market and promote e-books?

There are many means of online promotion . We should not only pursue the depth of promotion, but also the breadth of promotion. Only by taking multiple approaches can we survive better on the Internet. There are many methods of online promotion, such as SEO , forum marketing, and the recently popular WeChat marketing, etc. Each method has different characteristics, but also has many similarities. Editor Feng Chao of Dongguan SEO has been doing online promotion for nearly 4 years. Today I will share with you another way of promotion - e-book promotion. So what is e-book promotion? How to market and promote e-books? Let’s take a look with editor Feng Chao.

What is eBook marketing?

E-book promotion refers to an online marketing promotion method based on computer technology, which uses e-books as a form and means to carry out promotional activities.

How to market and promote e-books?

1. Advantages of e-book promotion

E-book promotion was popular between 2008 and 2014, and this promotion method is still popular now. The unique advantages of e-book promotion are mainly reflected in the following aspects:

1. Low promotion cost and simple production

The promotion of e-books does not require a lot of manpower, material resources, and financial resources, nor does it require interaction. We only need to put the e-books on platforms that users like to frequent. Making e-books is also very simple. You only need to download the e-book tools online and use them directly.

2. Strong durability

Some promotion methods will change with the changes in searches, but e-book promotion avoids this trouble. As long as your e-book is well written and attracts customers, the promotion effect will be very obvious.

Second, the method of promoting e-books

The applicable groups of e-book promotion are very wide, which can be enterprises or websites. In addition to its own promotion advantages, it is necessary for everyone to master the methods of e-book promotion.

1. Clarify the theme

When promoting e-books, we must first distinguish the categories and learn to position ourselves. After positioning ourselves, we can then clarify the theme. If you are doing a weight loss project, then beauty, weight loss and other techniques will be more popular with users.

2. Make good titles and content

This is the same as the requirement for writing software.

3. Choose a distribution platform. Suitable promotion platforms for e-books include QQ groups, Weibo, WeChat public accounts, related forums and websites, Tieba, communities, etc.

(1) QQ group
QQ groups are usually small circles of users with certain common hobbies or purposes. The target group is very clear, so it is very suitable for e-book promotion. We can upload e-books to group files, and then use vests to "act" to increase the download rate.

(2) Related forums and websites

Put the written e-book on relevant websites and forums, and then add our contact information at the bottom. This will not only make the e-book better displayed, but also increase traffic.

(3) Serialization on Tianya and Tieba communities

Editor Feng Chao has many friends who are engaged in e-book promotion and marketing. They put e-books on the Tianya community and easily earn over one million yuan a year. Using the e-book serialization method to influence users step by step and ultimately achieve conversion is an indispensable step in e-book promotion.

(4) Advertising placement

If you don’t want to submit your e-books one by one, you can also buy some advertising space on relevant forums, blogs and other platforms, and the traffic will come faster.

(5) Social platforms: Weibo , WeChat public account

We can also put e-books on social platforms such as Weibo and WeChat public accounts. If you have a wide network of contacts and can directly put the e-books on the WeChat public accounts of big Vs, your fans will definitely increase dramatically.

3. SEM full network marketing promotion

This places very high demands on e-books. If you feel that your industry has high profits and your copywriting is good enough, you can market it through SEM promotion.