WeChat Mini Programs to attract traffic and promote, how to promote WeChat Mini Programs to attract traffic?

It is becoming increasingly difficult to do physical business. Some people talk about the impact of the Internet, but little do they know that the Internet is a bloody sea. Shared bicycles have raised nearly 20 billion yuan in two years, and more than 70 brands have almost all died! At this time, the emergence of mini programs just meets the needs of physical store owners. How to promote and attract traffic to WeChat Mini Programs? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

WeChat Mini Programs to attract traffic and promote, how to promote WeChat Mini Programs to attract traffic?

The owner of a retail store actually doesn’t care about your public account, how many readers it has, or how many reposts it has. He only cares about how many people can come to the store. According to incomplete statistics, physical stores that have opened the nearby mini program function in the early stage can have 300-500 page views a day. Moreover, these customers are all within 5 kilometers of the physical store and can shop in the store at any time. Conservatively estimating a 5% store visit rate, the number of people who visit the store through the mini program every day is at least 15!

It now seems that users have three demands for mobile searches: faster, more accurate, and better. Whether it is direct access to services, direct access to functions, or brand boutiques, the purpose of design is centered on these three elements.

Direct service allows users to get service "quickly". If a user suddenly wants to eat hotpot, he or she can quickly find nearby hotpot restaurants by searching on WeChat, and the search results will show information such as distance, average number of customers, and reviews. Of course, WeChat will also put the user's favorite search results at the forefront more quickly based on the user's search habits and friends' recommendations.

Direct access to functions allows users to use functions "accurately". For example, if users search for "weather" in WeChat's "Search" function, they can obtain accurate services provided by weather applets. Based on the user's geographic location, weather applets can directly display the weather at the user's location.

There are three main arguments about mini programs:
1. E-commerce is shifting from being product-centric to being people-centric.
2. The logic of social e-commerce is subverting the logic of shelf e-commerce (search).
3. Businesses should focus on private domain traffic, which is the most important strategy in the second half of the Internet.

So how can we make a good mini program? Today I will introduce to you 20 mini program promotion methods that are currently available.
1. Use WeChat search portal to grab ranking by using the name of the mini program
2. Nearby Mini Programs
3. Share in WeChat groups to increase fan base
4. Group buying
5. Nearby mini-program ads
6. Embed advertisements in pictures and texts of public accounts
7. Chat applet
8. Mini Program Store: By paying or other means, the mini program can be placed in the mini program store, which will have a certain promotional effect.
9. Offline promotion: For some mini programs, offline promotion may be the promotion method that is closest to the user scenario. The mini program can be promoted offline through mini program codes and promotional materials.
10. WeChat wallet entrance page ads: This ad space is not universal. Currently only Mobike and Tencent Network Card have this ad space.
11. Bind the relevant mini-programs to the public account profile page
12. Insert mini program business card into official account articles: Official account + mini program is the way many high-quality self-media realize monetization.
13. Insert mini program business card into official account articles: insert mini program link in the official account custom menu to guide fans to visit.
14. Jump between mini-programs: You can make a mini-program for each product line, bind them to the same public account, and then jump between them.

15. Social media instant discounts to achieve rapid conversion
16. Share the App to your friends: For example, forward the ofo bike page to your friends, and when they click on it, they will enter the ofo bike.
17. Template message push
18. New media soft article promotion
19. Merchant payment page: This promotion method can only be used for the e-commerce version of the mini program.
20. QR code poster

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764