Want to quickly gain 10,000 followers on your new public account? Take this formula for increasing followers!

Let us first think about what resources are available to achieve these goals? How much can each resource accomplish? Add them up and see if you can complete it! Below I will list some resources that most companies have to help you achieve your goals!

1. Official website (PC and M site)

1) Official website page. An official website is a standard feature of almost every company, and these operators can make use of it. They can place a QR code at the bottom or right side of the website to attract attention to the official account. If the official website has a large number of visits, the number of fans increasing every day will also be considerable!

2) Scan the QR code to log in. Many official websites use the service account as the login entrance. Users must scan the QR code with WeChat to log in and access. For example, Xinbang and Xigua Data basically all new users follow the service account first. This is a great way to guide attention.

3) Registration success page. There are also many decoration and education websites that focus on registration, but the successful registration page is not properly utilized, resulting in a waste of resources. This is also a good channel for you to increase your fans. This group of people has a high degree of awareness and trust in the company, and are more likely to pay attention.

To attract attention, don’t just write one sentence: Scan the QR code to follow the official WeChat account, because the effect is very poor. It is better to attract attention in the form of rewards or by experiencing new features!

Formula for increasing followers: If the official website has 100,000 visits in a month, and assuming the attention conversion rate is 2%, then there will be 2,000 followers!

2. Company Employees

Although many people despise "forcing employees to repost company content to their own Moments", as an operator you should know that this is the best resource you can use during the cold start phase of a WeChat public account. You can apply to your leader, and work-related WeChat accounts must be forwarded. Personal work accounts are encouraged to forward. At the same time, you should find ways to increase the number of people forwarding. For example, you can get a small gift after forwarding it several times. Company employees can participate in collecting likes to receive company peripherals. Many employees are still willing to participate!

For this resource, I hope the operators will pay more attention to it. There are still many details that need to be done:

1) Forwarding time.

The peak times for checking Moments are generally: 7-8 a.m., 12-13 p.m., and 8-9 p.m. So which time period should we choose? Of course you can give it a try and see the effect. My suggestion: forward it during employees’ working hours. The first one of the day will be most effective, which is of course at 12 or 13 o’clock. Remember to avoid lunch time!

2) Number of forwarding messages.

Some people say that of course the more the better, but that’s not always the case! I have done the test. The first forwarded message of the day has the best effect. If there are too many forwarded messages, employees’ enthusiasm will be significantly reduced!

3) Forward content.

Content types include articles, posters, and videos. I can tell you one thing clearly: posters are significantly more effective than article links. For some good articles, you can make them into posters and follow the keywords to view the detailed content. If the content is about giving benefits, it should be accompanied by prize pictures and QR codes, and the forwarding copy should be accompanied by a time limit and quantity limit, as well as the steps or entrance to receive the prizes, to facilitate users to operate quickly.

Formula for increasing followers: If a company has 300 employees, each of them can bring 3 fans. Including himself, there should be 1,200 fans.

3. WeChat Matrix Account

If the company has a WeChat matrix account, then you can apply for resources. This method of attracting fans is the most efficient! You can do this to your own account every day.

1) Activity article.

Traffic is directed to other public accounts in the form of pictures and texts. The effect of the diversion is related to the title, content, and attention incentives of the activity text. For titles, you can refer to articles with more than 100,000 views. If you see good titles from competitors, you can also keep them for future use. The more relevant the content is to the audience who will open the article, the better. For example, if the target audience is students aged 7-15, the content should be related to primary school students. The earlier the QR code appears, the better. It can appear multiple times at the top, middle, and bottom to facilitate direct attention.

2) Bottom map guide.

Many large accounts have a good readership, and the effect of attracting traffic with the bottom post is also good! The tail post should not exceed one screen. The content should be relevant to the article topic. It can highlight the limited time and quantity to increase the sense of urgency. The copy should guide clicks or long presses to identify. The picture design should be bright and prominent.

3) Menu bar and keywords.

The menu bar, like keywords, can also direct traffic to other public accounts. In the previously very popular Koi event, many people used keyword replies to guide attention to small accounts to participate in order to avoid risks.

Formula for increasing followers: If a matrix account has 100,000 followers, posting an activity article once a week can increase 500 followers; 2,000 followers can be gained in a month; if there is no matrix account, then post articles yourself. Using this method, if you can increase your followers by 30-50 every day, you can gain 900-1,500 followers per month!

4. External Promotion Channels

Those who have a budget can still consider placing ads on other public accounts. The key point is to pay attention to the attributes of the account and find accounts related to the target group; ask about the number of fans, review previous posting records and reading status, and avoid evaluating the cost-effectiveness; it is recommended to find some personal accounts with good quality; the price of directly contacting the account owner is much lower than that through the intermediary.

Formula for increasing followers: Extrapolation: Depending on the number of followers of the account you find, the effect will also be different. Those with a budget may be able to increase nearly 10,000 followers at a time, and those with a small budget can also increase followers over a thousand. Let’s calculate it based on 2,000!

5. Account mutual promotion

What new media people often do is to find some accounts with similar fan base to promote each other, so as to achieve the purpose of increasing each other's fans! You can find multiple accounts to promote each other. It is best if your own account is ranked at the front so that the effect of increasing followers will be obvious.

Formula for increasing followers: The effect of increasing followers through mutual promotion should be much worse at present. If it is a new account, it is still difficult to find resources for mutual promotion. If it is a new account, consider exchanging other resources. A conservative estimate is 500 followers.

6. Offline Materials

If your company has its own products, materials, packaging, etc., you can add the company's QR code in these places for exposure and then guide attention. You can also use WeChat to sign in for offline activities, which is simple and convenient, and you can also follow others. Then the offline following copy should be guiding, such as giving away XX yuan coupons for following, free consultation for following, small gifts for following, etc.

Formula for increasing followers: If 200 people participate in an event, the number of followers will increase by 200 by following and signing in; then set up a forwarding and like-collecting activity to let users forward and guide the second wave of users to follow. With 4 events in a month, there will be at least 1,000 followers.

7. Other Resources

Some companies have a large number of user mobile phone numbers, but they have been idle and not used. They can use text messages to guide users to follow the official account, or add guidance for new users to follow in the customer service script. Some companies have APPs, which can be exposed in banners to encourage users to participate in activities on WeChat, etc.

Formula for increasing followers: If every phone call leads to user attention, even if 100 people answer the call every day, with a 20% conversion rate, there will be 600 followers per month. If an APP holds an activity with 100,000 exposures and 1% participation, it will also have 1,000 participants.

8. Final

①Total amount: Add up all the fans that the above resources can bring, and that’s roughly the amount you can accomplish in a month!

②Conversion rate: You may not have experience when doing resource inventory for the first time, so you can only refer to past experience or estimate a value for the conversion rate. You will get the basic data after the actual implementation! Remember that this data can be broken!

③Evaluate goals: If you have calculated all the resources you can use and found that you are still far from your goals, you can consider discussing the "goals" issue with your boss. The best way is to redefine reasonable indicators.

Source: Sun Ming