How to do overseas festival marketing? Christmas advertising creative collection

The Christmas season is also the annual brand marketing war. If you put heart into your Christmas advertising , overseas customers will be more favorable toward your brand.

Are your Christmas advertising creatives ready this year? Should we go for the warm and sentimental route or the funny route? If you still have no ideas, you might want to take a look at the following creative advertising material designs with reference to the cases.

It’s time to seize the final sprint of 2018, the last stop of the year-end peak season, and start running Christmas ads!

Combination of products and festival elements

This is the most versatile Christmas image material idea. Combine products with Christmas elements, such as Christmas trees, snowflakes, socks, etc.

Pathfinder uses the combination of shoelaces and Christmas trees to perfectly link an outdoor brand with Christmas.

Apple also uses this marketing design idea.

Design according to product usage scenarios

When people buy products during Christmas, they mainly buy them for their own use or as Christmas gifts. If your advertising material can vividly present the scene in front of customers, it will greatly stimulate their willingness to buy.

For example, the brand HOOVER presents a picture of a housewife smiling happily after receiving a vacuum cleaner to customers, providing them with gift ideas.

The jewelry brand Tiffany integrates its products into the scene very well, and combined with the winter background full of Christmas atmosphere, people can feel the emotional warmth between people in the cold winter.

Not only from the perspective of merchants

Christmas is also a festival for gatherings and drinking. The beer brand Weissener took a different approach and humorously used a poster of a drunk Santa Claus overturning his car to warn people not to drink and drive, thus narrowing the distance between itself and its customers. Sometimes, it is a good idea to give up the identity of "merchant" and communicate with customers from another perspective.

The humor is impressive

Because the detergent bleached too much, Santa Claus' red clothes faded to pink? ! Then this color-protecting laundry detergent is what you need.

Humor is a great marketing idea that usually makes a lasting impression. Good creativity can attract customers to spend more time on your brand advertisement.

Christmas is coming, in addition to placing advertisements, you can also change the banner images on your store and social platform homepages!

In the meantime, you can also change the keywords for your Google search ads, but don't forget that great search ads rely heavily on solid research and testing.

Source: Papaya Mobile