Baidu bidding promotion planning, what should we pay attention to in the system of Baidu bidding promotion plan?

A high-quality bidding promotion plan is the beginning of bidding promotion, so a good promotion plan is crucial. Bidding promotion is actually very simple to say and do. As long as you find the ideas and logic, you can write articles easily without racking your brains to write a few sentences. So what should we pay attention to in Baidu's bidding promotion planning and the system of Baidu's bidding promotion plan? Let’s learn more about it with Dongguan Network Promotion editor Feng Chao !

Baidu bidding promotion planning, what should we pay attention to in the system of Baidu bidding promotion plan?

1. Crowd analysis: Finding accurate customer positioning is undoubtedly the first priority. The 9 elements of crowd analysis are: gender, age, hobbies, education, occupation, income, region, Internet device, and Internet time. The analysis of user population can facilitate the corresponding account settings. Of course, crowd analysis is also a dynamic process, and re-analysis is required at each stage in order to make timely adjustments to the settings of the online promotion plan.

2. Budget analysis: formulate different account strategies and build different account structures according to different budgets to achieve different online promotion plans.
For example: the current promotion budget for the xxx project is 300 coins. It is currently difficult to cover all target groups, so it is necessary to lock in the needs of the group and promote it in a small range. According to product analysis, the product price does not have a core advantage, so it is difficult to convert people who directly compare prices, and it is not a priority during promotion.

3. Platforms and budget allocation. For bidding promotion in China, there are nothing more than Baidu, 360, Sogou, and Shenma. The budget allocation should be reasonably allocated based on the understanding of the industry and the overall Internet market situation. Of course, if you have any questions about this, you can directly consult the optimizers of Shanghai Guojing. They will give professional advice and help you develop a complete online promotion plan.

4. Keyword selection Generally speaking, product keywords can be selected according to the following principles:
(1) Be consistent with the characteristics of the promoted product or be industry-related or service-related.
(2) When selecting keywords, consider the user’s perspective and try to conform to the search habits of the general public.
(3) Analyze competitor keywords and the degree of competition among keywords.
(4) Observe the keyword index and competition level at any time and adjust the bid in a timely manner.
Keyword classification can be divided by type, by region, or by popular words and long-tail words. In online promotion plans, there is no fixed standard for how to segment words, as long as it is reasonable. But just pay attention to one thing, why do you divide it like this? Account classification is for adjustment and data analysis at any time, and keyword classification can also be adjusted at any time.

5. Keyword matching Using different matching methods will help us locate potential groups in different ways. Different matching will affect the scope of keywords appearing on the display page. Reasonable use of matching methods will help us attract accurate potential audiences. It should be noted that different matches also affect the account's consumption. The online promotion plan needs to be adjusted according to the actual ranking of the company's website so that the main products can be displayed on the homepage as much as possible.

6. The essence of creative writing is to guide visitors to click in! And pay attention to creativity, the content should be the same as the page you host! If the page cannot support it, no matter how good the idea is, it will not convert. Therefore, it is very important to write some eye-catching and creative titles in the online promotion plan to attract customers' clicks.

7. When choosing promotion time, we need to consider from the user’s perspective what time the user will search for our ads. Generally speaking, there are three peak periods of promotion effect in a day, namely: 11 a.m., 3 p.m. and 9 p.m. During these three time periods, we will increase our investment to maximize the acquisition of target customers. As for some special industries, it is necessary to do preliminary traffic testing, and then increase the budget to invest in the account after testing the traffic.

8. Bidding landing page. The bidding landing page is the first page that search users enter after clicking on the bidding keyword ad. The landing page can be the homepage of the website or an inner page. The production of the landing page is product-centric. It analyzes the visitor's psychology from the visitor's perspective, what the visitor likes, what the visitor wants to see, and how the visitor thinks. By analyzing these, the content of the marketing page is determined to promote the user's desire to buy and achieve a correspondence between keywords, creativity, and pages.

9. Effect monitoring and evaluation: If you want to present the delivery effect more intuitively, data monitoring is essential. Track the data from Baidu, Google and various third-party statistical software, and regularly optimize and adjust the delivery content.

10. Data statistics: Organize the marketing process chart every morning, write a summary of last week's work and this week's work arrangements on Monday, and write a monthly work summary and this month's work arrangements at the beginning of the month.

The above is Baidu’s bidding promotion plan. What should we pay attention to in the system of Baidu’s bidding promotion plan? In fact, there are many things to pay attention to in Baidu bidding, and specific practice is needed. There is an old saying that goes, “Practice makes perfect.”