What are the advantages of SEM marketing? How to analyze it?

Everyone knows that there are many ways of online promotion and online marketing, both free and paid. Earlier we talked about Baidu question promotion and marketing, including previous forum promotion, etc. These are all free promotion methods. Today, Feng Chao from Dongguan Network Promotion will share with you another paid promotion method, which is what are the advantages of SEM marketing? How to analyze it?

What are the advantages of SEM marketing? How to analyze it?

1. SEM bidding compared with SEO
SEO will be affected by various conditions and factors during the optimization process, but SEM bidding will not. It charges according to the effect of user clicks and can also obtain free information display.

2. Wide coverage and quick results. Baidu is the largest Chinese search engine platform in China, with 200 million searches per day, covering 95% of Internet users. This shows how huge the user data is. We combine the promotional related words to launch, which can cover most of the users. When we do other promotions, we only rank according to the words you optimized. You don’t need to worry about this issue when bidding.

3. Flexibility and targeting. Enterprises can invest funds according to their own circumstances and make full use of every penny. For user clicks, the bidding background will have detailed data and reports. Enterprises can make appropriate adjustments based on user clicks. If no promotion is carried out, no fees will be charged. In addition, Baidu bidding can also be placed by region. For example, if most of your customers are in Dongguan, you can adjust it to Dongguan, thereby saving promotion funds.

4. Facilitate user data analysis We can make appropriate adjustments in the bidding background based on customer searches. The bidding background can query through keyword tools, keyword planners, etc., and use the daily search index to analyze customer search habits, so as to tailor promotion plans.

5. There is no limit on promotional keywords. When we do SEO optimization, there are only a few keywords, but there is no limit on bidding keywords. You can add as many words as you want, and it can also make it easier for users to search, and the marketing effect will be better.

The above is the specific content of What are the advantages of SEM marketing? How to analyze? Compared with other promotion methods, SEM bidding promotion is more accurate in quality, allows companies to quickly convert transactions, and also has a good effect on company brand exposure.