Three typical APP promotion cases, which one would you choose?

Let’s talk about promotion again. It seems that this topic can never be exhausted. Although "promotion" is just two words, some friends think that promotion is the key to success or failure. They think that if they succeed, they will make money, and if they fail, they will lose money. Some friends also believe that promotion requires an optimistic attitude, that is, just like that, stick to it, even if you are tired, you still persist. In fact, I personally prefer the second mentality. It is certainly not okay to go to extremes in everything. If success or failure is the final form of result, then the process is the full fruit after precipitation. Sometimes, as long as you work hard, even if you miss today's success, you will still get tomorrow's glory.

I have said so much above just to tell you that APP promotion is a long process. If you look at this process with an optimistic attitude, the result will not be that bad no matter how bad it is. Haha, because my thoughts are so jumpy, it’s easy to go off topic. So, let’s get back to the point.

APP operators believe that they all have their own set of APP promotion methods, but one should not be complacent. Sometimes, fully learning from some good promotion methods can help you avoid detours and lose less money. Today I will introduce to you three APP promotion cases that have appeared recently and are quite popular.

APP promotion case 1: Alipay spends huge amount of money to promote the "open shop for all" plan

The rules are actually very simple. As long as the user persuades the restaurant to join Alipay offline, he can get 300 yuan. The temptation of 300 yuan for promotion must be strong enough. Even my wife was holding her mobile phone and laughing. When I asked her why she was so happy, she actually smiled and said, "She also wants to make money." 'Then I took a closer look and saw that the page on her mobile phone was exactly Alipay's national store opening plan. This is something that I actually discovered around me.

As we all know, Alipay's national store opening plan is to make every user its offline promoter . Why do I talk about the above examples that happened to me? It is because I want to tell you that this national plan of Alipay certainly cannot achieve the effect of all ordinary users becoming its offline promoters, but it has indeed achieved the effect that the public is discussing.

If an APP promotion strategy becomes a hot topic discussed by the public, then this promotion strategy has been successful.

What about ordinary users who participate in offline promotions? Regardless of the results of the promotion, every time they come into contact with a merchant, they will spread word of mouth.

Alipay's promotion strategy achieved three goals:

1. Purpose of promotion.
2. It became a hot topic and successfully attracted attention.
3. The purpose of word-of-mouth communication was achieved.

APP promotion case 2: A Beijing APP uses beautiful women’s bodies to recommend APPs

It is said that pornography is the primary productive force of the Internet. Although it sounds a bit harsh and makes girls blush, it is true to be realistic. Think about the recent events, such as anchor sex and locker room sex, which have caused crazy discussions on the Internet. Haven't they attracted strong attention from the society?

Let's talk about the incident in Beijing where an APP used beautiful women's bodies to recommend APPs. It was a cold day in Beijing, and a group of beautiful women suddenly came to Beijing Jianwai Soho Plaza. Despite the biting cold wind, the beauties were wearing underwear. The girls had QR codes printed on their buttocks and words such as "Use Me" written on their backs. It was so vulgar that it made the viewers ashamed.

But did it work? Of course it did. Even I, who was thousands of miles away, knew about it. Do you think it would be ineffective? The spread of vulgar content on the Internet is very fast. As the saying goes, good news doesn't travel far, but bad news travels far and wide, not to mention vulgar content that is close to pornography. With the help of some people with ulterior motives, it is no problem for the content to spread far and wide.

Although this promotion method quickly achieved the effect of brand publicity, it was a fatal blow to its brand image.

APP promotion case 3: Ele.me’s crazy ground promotion

Ele.me's door-to-door sales are so powerful that a part-time girl would rush into the restaurant when everyone was eating, and then ask questions at every table, of course carrying a big bag of gifts in her hands. Generally, grown men would feel sympathy when they see weak girls not eating in the middle of the day, so quite a few of them would soften their hearts and take out their mobile phones to scan the QR code and download the APP. Of course, I was no exception, and I received a small gift, a box of tableware. The gifts chosen by Ele.me are very suitable, which are not only practical but also highly relevant to their own products.

During lunch, I saw a part-time girl working for Ele.me working hard in the restaurant. After get off work in the afternoon, I saw Ele.me employees marching with signs in their hands. If you are a friend who works in Xiamen Software Park Phase II like me, you must have seen this often.

The effect of Ele.me's land pile is very obvious. Its location is well chosen, in places with many office workers, such as Xiamen's Software Park. Because of the correct location selection, the quality of users brought by the land pile will be very high. You can't just go to the vegetable market and pile up things on the ground. If you do, and there are gifts to give away, it would be strange if the aunties line up in the right place. But are the users brought in high quality? Of course, housewives cook at home.

After reading the full text, you should know that I have mentioned three ways of promotion. Which one would you choose? Of course, the second one is not recommended. After all, people in the Internet industry have to save face. This marketing method should be avoided if possible. To put it bluntly, promotion is just a job. It is not worth losing your personality and changing the opinions of your relatives and friends for a job.

What we really need to do is to do this job well, such as the Ele.me model and Alipay's universal store model. In fact, sometimes taking one method to the extreme can also succeed. What do you think? To borrow a sentence from the beginning of the article: Just like this, persist, even if you are tired, you are still persistent... In fact, APP promotion should sometimes be like this