The most detailed video promotion and marketing method in history!

Introduction: With the vigorous development of mobile Internet, videos have regained new vitality, and the use of videos for promotional purposes will receive more and more attention. Today, Zi Cai Tou will share with you his practical experience in video marketing from two aspects: video promotion means and conversion methods.

1. Video Promotion Methods

Nowadays, the means of using videos for promotion on the Internet can be roughly divided into three categories:

1. Self-media model

This model has emerged a long time ago, such as the early Jiaoshou series of videos and Ao Changzhang series of videos. At that time, they were not called self-media. At most, they were podcasts, which were considered the prototype of video self-media. With the rise of Luoji Siwei, a large wave of online video self-media has been set off.

This video self-media model has a notable feature: content is king. You must have your own unique content and must be recognized by netizens. Precisely because of the characteristic that content is king, this model also has significant advantages and disadvantages.

Advantages: The content is novel and unique, which can attract relatively accurate groups of people and naturally complete the fan screening, laying a good foreshadowing for future traffic conversion.

Disadvantages: To create good content, you need good subject matter, which will take up a lot of manpower and material resources and require a lot of initial investment.

Scope of application: Suitable for team operations.

2. Hot Event Mode

This model is very common. It uses popular news, movies, and TV series to make videos and gain huge traffic in a very short period of time. It has to be said that this is a video promotion model that quickly gains huge traffic. For example: The recently released "Everything Grows"

You can use this kind of popular movie as a long-tail keyword, and the effect received is quite good.

The characteristics of this model are: timeliness. It only has a huge effect at a specific time, and the traffic comes quickly and goes quickly. The popular event model also has certain advantages and disadvantages.

Advantages: simple and fast, low threshold. Find the popular keywords on Baidu Hot List, and quickly make a related video using a few pictures, thus completing the promotion in a very short time.

Disadvantages: The traffic is not long-lasting and may only be valid for a few days; the traffic is not accurate and there are drawbacks in later conversions.

Scope of application: Suitable for personal batch operations.

3. Video external link mode

This model evolved from video external links. Friends who make websites are more familiar with video external links. Regardless of whether video external links have an effect on the website's weight, we can use this model to promote our products online.

This model does not have an immediate effect on the website, but because the video network it operates has a high weight, it can help your keywords get ranked in a very short time. The characteristic of this mode is: simple violence.

The video external link model also has advantages and disadvantages:

Advantages: Easy to operate. You just need to upload the video and don’t worry about the content of the video, because our promotional content is in the title.

Disadvantages: Large quantity required. A lot of continuous operations are required because the pass rate of this type of video is low and the probability of being deleted is high.

Scope of application: Suitable for individuals using software for batch operations.

PS: This model is not limited to website promotion, it can also be used to promote QQ, WeChat, etc.

2. Video Promotion Conversion Method

Video promotion methods basically include the above methods. I believe that after obtaining a large amount of traffic, everyone will start to think about how to convert the traffic. Now let's analyze the specific conversion methods.

1. Direct conversion

Direct conversion means adding our promotional information directly into the video so that netizens can see it clearly, thus achieving the goal of precise and violent conversion. This conversion method is suitable for the self-media model.

For example: Luoji Siwei Video will directly insert advertisements into the video to promote its own WeChat account.

The characteristics of this method are that the converted fans are very accurate and it is easier to generate value.

2. Indirect conversion

Indirect conversion means that we do not openly display our promotional information, but secretly insert promotional information that is unrelated to the video into the video. This conversion method is common in hot event mode and video external link mode.

For example: When using popular videos for conversion, you can insert your own advertisements in the middle of your video, so that people in need will naturally add your contact information to help you complete fan screening.

The characteristics of this conversion method are: it is relatively covert and can avoid the review of video websites, but the conversion rate is low.

Initial stage of video promotion

When your video is first released, how do you get the first batch of users?

First of all, the video must be updated daily so that users can develop a habit and distribute it through multiple channels to increase the exposure of the program. For example, you can join some interest groups, share some things about your video in them, and gradually expand your popularity.

Second, you can go to some forums and Zhihu. Answer questions in the forum and when commenting, you can recommend your own column to achieve a publicity effect.

Video promotion growth period

When your column gradually starts to gain a certain volume, it will enter a period of slow development and growth. At this time, the editor of Qianxiang Technology believes that what you need to do for promotion is to maintain your existing users, and then continue to accumulate users to achieve a state of growth.

Interact well with users

The so-called good interaction is divided into two points: one is to interact with users in the comment area below,

When operating a video, there will be messages below. We need to reply to users to make them feel that they are valued and that their ideas, opinions and even suggestions are seen. In this way, users may develop habits and gradually be retained. Users may even forward the post to attract another group of users to pay attention to your stuff.

Another way is to guide interaction. For example, if you raise questions in the column and initiate a discussion, people may be very interested in a discussion you initiated, and they will complain and comment on it. This is a way to retain users, guide everyone to interact, and then convert users.

4. Do more activities

When your column reaches a stable period, you can also do more activities. Because your user fans are accumulated at this stage, if your activities are done well, it may encourage some fan users to participate in forwarding activities, which will indirectly promote your column.

The competition among anchors nowadays is also very fierce. You can see some videos on Tik Tok that are remade over and over again, but the latter have relatively few views. The above shares some promotion methods for short videos, and some anchors can learn about it.

Related reading:

1. Video promotion: How should video websites be “branded”?

2. How to master information flow video promotion?

3. Video promotion skills: a hit? Just 15 seconds is enough!

4. Short video promotion and operation: Who has better ability to bring goods?

5. Video promotion lacks creativity? This article teaches you!

6. Short video promotion: How to quickly attract users and achieve conversions?