What is the click price of Guangdiantong and Baidu Information Flow? How to calculate it?

Many friends who do DSP information flow optimization often come to Dongguan Feng Chao to consult when they first contact: What is the average click price of Guangdiantong? Is my bid for Baidu information flow too high? Today, the Guangdiantong training course will discuss with you: What is the average click price of Guangdiantong and Baidu information flow?

In fact, Feng Chao from Dongguan thinks it is difficult to say the average price. Generally speaking, the unit click cost (ACP) of GuangDianTong is lower than that of Baidu Union, but this is a big statement. The specific price depends on factors such as the region of delivery, the quality of the media, the time period, the quality of the ad space, etc. There are many factors involved, so specific analysis of specific issues is ultimately needed. Baidu information flow is 3-4 yuan, GuangDianTong is very cheap, about 0.3-1.5. CTR average 0.2%. Baidu Union also has very cheap traffic sources. Sometimes, the minimum bid is set by the advertising system. For example, the average unit price of 360's display ads is much cheaper than that of Baidu Union.

The average price of the market is actually not worth referring to.

Let’s not talk about praising the industry. Just the fact that Baidu’s information flow is constantly being upgraded and revised, and Guangdiantong’s blacklist and whitelist are replaced every month - there are tricks in the middle and no one can explain it clearly.

Instead of focusing on the average click price of the market, it is better to think about how to increase exposure, how to increase conversion, think about ROI, and find the most suitable material for the current situation.

For more details, please see: How to optimize GuangDianTong to get more exposure for ads? - Shiwen - Internet Promotion Learning Community

Effect improvement method:

When promoting the same product, submit creatives of different specifications in your account to gain more exposure opportunities.

What is the average click price of Guangdiantong and Baidu Information Flow?

What is the average click price of Guangdiantong and Baidu Information Flow? - Millions of exposures

(Million-level exposure)

CTR: CTR average level of big fish and big market;

Freshness: At least one batch of new ideas will be presented every week

Diversity: >5 plans are launched at the same time; the traffic diversion plan has 20~40 advertising creatives "in progress";

Relevance: accurate positioning and non-vulgar;

Stability: The daily exposure of qualified ads is stable > 5000;

Delivery duration: The ad will not be taken offline early

What is the average click price of Guangdiantong and Baidu Information Flow?

What is the average click price of Guangdiantong and Baidu Information Flow? - Ten million exposure

(10 million exposures)

CTR: CTR average level of big fish and big market;

Freshness: At least one batch of new ideas will be presented every week

Diversity: >10 plans are launched at the same time; the traffic diversion plan has 40~60 advertising creatives "in progress";

Relevance: accurate positioning and non-vulgar;

Stability: The daily exposure of qualified ads is stable > 10,000;

Running time: The ad will not be taken offline early

The advertising playback strategy will include a determination of the number of times the same user sees the same advertisement or advertisements of the same category, in order to ensure user experience.

Methods to improve results: timely observe data changes and update creativity

Guangdiantong (or all information flow ads) has a process from review - online - entering the new ad pool - issuing new ad pool - entering the competition stage - entering the old ad pool

So in fact, optimizing GuangDianTong (or other DSPs including Baidu Information Flow) is mostly about constantly replacing materials.