"I want you" - recruitment copywriting of the thousand-year-old ancient Zen temple, read more than 1,000,000 times, received more than 4,000 resumes
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My Buddha is looking for wise men! Recently, Donghua Temple in Shaoguan, Guangdong has become popular for recruiting talents! The post was all over the WeChat Moments for 3 days, and the email box was flooded with applicants. More than 4,000 people submitted their resumes, and Chinese people from as far away as Italy came to submit their resumes! The creator of this H5 interactive copy is not a big shot from an advertising company, but a female lay Buddhist (volunteer) born in the 1980s in the temple. Her online name is "No One". "When I was creating it, I just wanted to make it light-hearted, lively and cute. The power of the Internet is really huge, we didn't expect it to be so popular," said the creator "Nobody". Although there are many lay Buddhists in the temple, they still feel that cultural communication requires professionals, mobile Internet and new ways of working. Therefore, they discussed and made this recruitment notice together, and asked a special designer to design an animated interactive page for them. Now let’s take a look at what recruitment copy looks like. Theme: Seeking extraordinary people Some people who are content with being ordinary often complain about themselves in their day-to-day mechanical work. Some people who think they are smart are lost and tortured in the jungle of steel and concrete in the city. I want to find some peace and quiet, and some freedom, but I can't find a cushion in any of the temples in the world. Where can I find a place to relieve my sorrow and worry, and help me to transcend the mundane world? here! Donghua Zen Temple, a place for meditation for thousands of years, the ancestral home of Zen Buddhism, cherry blossom temple, healthy diet, modern office environment and kind and wise colleagues here! Master Wanxing, the sound of Dharma is transmitted in the near distance . Saints stop at any place where Zen and Xuan are , and all living beings come to worship the place where practitioners gather. I know you are a talented person and I hope to study "Zen" with you. You can relax in a quiet temple in the forest for half a month and work in the city for half a month. It's easy, flexible and free. What are you waiting for? There is a sense of powerlessness at the beginning of the copy that hits a sore spot. We who are "content with being ordinary" and "thinking ourselves to be smart" are "self-pitying" and "self-torturing" in the world of steel and concrete. So the Buddha reaches out and asks if you need help, and then tells you "the place for Zen meditation for a thousand years - Donghua Temple, the ancestral home of Zen Buddhism, the cherry blossom dojo, healthy diet, modern office environment, and kind and wise friends". If these have not impressed you! “You can spend half a month relaxing in a quiet temple in the forest, and half a month working in the city” probably impressed everyone in seconds. Have you ever seen such a cute Zen room? Donghua Temple now has a WeChat subscription account, and they are preparing a WeChat public account, which will allow for more interactions. Do the copywriters and designers feel a lot of pressure after reading this? We are not afraid of someone stealing our jobs, we are just afraid that those who steal our jobs are not worldly-wise! |
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