Practical tips: How to increase followers on Douyin?

1. Get platform recommendations

1. Creative content

As a short video content platform with strong sociality , of course, if Douyin wants to obtain traffic distribution from the Douyin center, the content of Douyin must conform to the essence of high-quality content. Many people feel that TikTok is addictive as soon as they come into contact with it and can scroll through it for hours. If there is no high-quality creative content, how can we ensure user stickiness?

The magic of Douyin content lies in that it captures the essence of the content, satisfies users' curiosity, resonance, freshness, and their seven emotions and six desires, five senses and six perceptions, so this is also the direction that our Douyin operators should think about when creating content.

2. Rich themes

Douyin’s distribution mechanism is different from traditional content distribution platforms. Based on past experience, the recommendation pool operated by Douyin should be proportionally controlled and strategically deployed. Traditional content distribution platforms tend to recommend content related to users’ interests, so the platforms often hope that users’ topics are relatively concentrated, while Douyin’s content operation personalized recommendation mechanism adopts a topic type ratio strategy.

In fact, this is easy to understand. If you like traveling, all the recommended videos on Douyin are travel-related. Although the videos are all very beautiful, it’s easy to get bored with them, right? At present, the content personalized recommendation mechanism of many platforms still adopts the traditional personalized algorithm recommendation mechanism, while Douyin adopts the mechanism of constantly adjusting the content in the operation pool to ensure a reasonable proportion of different types of topics, and achieves the effect of achieving a multiplier effect by controlling the operation pool and coordinating the weak personalized algorithm based on likes and attention.

3. Stay updated

Like other short video platforms, Tik Tok keeps updating its video content. Be sure to stay as active as possible and update your videos frequently so that everyone knows you exist. Otherwise, it will be difficult to get recommendations from the platform and it will be easy to lose fans.

For Douyin, which has a particularly strong social attribute, when you think about "how to increase Douyin fans", you should first think of social platforms. If you have operated social platforms before, and when you have accumulated user resources on social platforms such as Weibo, WeChat and other self-media platforms , then directing traffic from those social platforms will greatly increase the efficiency and effectiveness of adding fans.