A collection of brands leveraging the May 4th Youth Day!

A collection of brands leveraging the May 4th Youth Day!

Today, May 4th, is Youth Day.

Did you know? The "National Holiday and Memorial Day Holiday Regulations" promulgated by the State Council clearly stipulates that on May 4th, Youth Day, young people over the age of 14 will have a half-day holiday. The State Council Legislative Affairs Office has made it clear that the "Youth Day" holiday is applicable to people aged 14 to 28.

Dear CEOs, please take your seats.

In addition to this good news, the State Council also released a set of "Hello, Youth" posters. Let’s take a look at the State Council’s May Fourth Youth Day poster !

1. State Council

This is the best time to read and write, and every stroke outlines the future.

Working from 9 to 5 does not mean living a dull life. Create your own extraordinary life.

Focus on one field throughout your life. Every moment of enlightenment is the result of repeated exploration.

It is also a skill to illuminate a piece of land with a little starlight and do trivial work well.

Each process is condensed with the spirit of craftsmanship and constantly pursues the leap of skills.

Dare to dream and dare to act. Every time you cross a hurdle, you will be closer to the realization of your dream.

2. Edit pictures every day

This node is indeed the golden point of the beauty and photo APP. Rather than grabbing traffic, it is more like providing an opportunity to post selfies. If nothing unexpected happens, there will be another Children's Day.

3. Tiantian Orchard

Be a good young man who keeps pace with food.

When puns are used appropriately, I don't mind them at all, and I even like them. This wave of leveraging the momentum can win the recognition of foodies. "Keep up with the food", what a positive word.

4. Suning.com

Buy new ideas in life, we are young.

Recently, Suning.com should have changed a designer. The design is very youthful and the copywriting is quite positive, and you can see that it was done with care. I would give a very high evaluation. He really is like a "May Fourth Youth" and is making rapid progress.

5. Be & Cheery

No one’s youth is vegetarian!

We are not vegetarians, and this copy is even less so. It is very well written. Well, the copywriter has to be a tough guy.

6. Three Squirrels

Let’s build a new era for foodies and strive to be pioneers of the era!

The direction of leveraging momentum is quite consistent, there is nothing wrong with it. I want to say something off topic. Isn't this the May Fourth Youth Day? And then there's the Three Squirrels, which reminds me of the three little guys from TFBOYS. Asking them to be the spokespersons is quite appropriate, isn’t it? Haha.

6. Guirenniao

Fashion is not about wearing the same clothes as others. If you wear the right details, you can be a male (female) god. If you wear the wrong ones, you may become a passerby in seconds! As a stylish young person of the new era, you need a guide to getting in the circle.

7. Youdao Translator

Lu Xun said, "I hope that all Chinese youth will get rid of their coldness and just move forward. They don't have to listen to the words of those who give up on themselves. Those who can do something should do it, and those who can speak out should speak out."

It is a smart move to quote famous sayings to express your own views. I like the phrase "Young people must dare to speak out." It would be great if it were used in an English learning app or in a program like "The Reader" that encourages people to speak out.

8. Durex

How to become a qualified young man.

It's pretty dirty, as expected. It's also a bit explicit, which doesn't conform to the spiritual outlook of socialist youth. Besides, I am already aesthetically fatigued. Too much dirt is not a good thing. I prefer positive things.

9. Okamoto

Growth is the process of years smoothing out our edges, but growth is also a dream that time cannot erase. Because the pursuit never stops, youth is always there.

In comparison, Okamoto's style is clearly superior. Depth has connotation, not superficial sexually suggestive words like "ejaculation" and "penetration". In this regard, we really need to follow Okamoto's example.

10. Mei Niang

We are in different positions, but we share the same spirit. To rise, we still have to rely on the youth.

This is probably what it feels like when you look at a mountain from the side and see peaks from the front. It seems dirty on the surface, but it is actually positive energy. It looks very decent, but I didn't expect it to be defiled, hahaha.

11. Pure Zhen

Staying up late to work overtime, drinking cola and wolfberry, some people say this generation is like the rising sun, some people say this generation will collapse, but the real us never live under the comments of others 🙏 Pursuing trends and grasping the present is our motto, just because I am a Zhen youth.

12. Ibeshi

There is a “mask” method for youth, and youth is not limited to “brightness”.

In one word: too stable. Nothing wrong with it, but nothing outstanding either. This should be the style that the leader likes. The LOGO is big enough and the product is exposed enough. The picture is full and fulfilling.

13. Xiaomi

Xiaomi’s eight years of youth have been a step forward.

Very down to earth, he demonstrated through his own actions what a good young man is. It means constantly moving to a higher level and making more and more progress.

14. Meizu

Growth is the process of years smoothing out our edges, but growth is also a dream that time cannot erase. Because the pursuit never stops, youth is always there.

When I see Xiaomi, I can’t help but think of Meizu. As a "youth product", Meizu actually delivered such an answer on the May Fourth Youth Day, which is really disappointing. We have natural advantages, but we throw them away.

"Young people should use good products."

Even if you write a simple sentence like this, you can definitely win in the industry by leveraging this opportunity. What a pity.

Fortunately, the official Weibo account of Meizu mobile phone just launched a commercial titled "Who Says Youth Is Not Allowed", which can be considered a counterattack.

15. Durex

It’s not out yet, I won’t wait any longer, hahaha.

Finally, I wish everyone can have half a day off on May 4th Youth Day.

This article was compiled and published by @震惊文案(Qinggua Media) by the author @袭文文. Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games

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