How to use the "Apple Store" monitoring tool

Recently, I have heard many CPs discussing ASO . One of the important factors is that the bosses care about the position of their own APP in the App Store and hope to increase the number of iOS downloads. The questions we are asked every day are nothing more than the following: What is my app's current ranking in the category and overall rankings? How is the competition doing now? How to do ASO optimization next? What will the optimization effect be estimated to be? . . . Questions like these plague couples every day.

So how can you answer all the boss' questions fluently, confidently and calmly? We can achieve this through some App Store monitoring tools, monitor the ASO optimization process in real time, and master the details and tricks of using various tools. Next, I will introduce how a CP should use some tools to analyze keyword optimization on the ASO platform? And for the recently very popular hot search list, how should we prepare and evaluate the effects?

1. About ASO

Step 1: How to choose the right words?

A good start is usually a sign of success. The same is true in the ASO optimization process. So in the word selection process, how can we use tools to analyze how well the keywords are selected?

1. Check the keywords of competing products:

As the saying goes, knowing both yourself and your enemy will help you win every battle. Understanding what keywords your competitors have set will help us understand the enemy and take countermeasures. In App Annie, we can view the keywords set by competitors, but some keywords will not be displayed. We need to add them based on our own judgment (tool involved: App Annie)

2. Check the competitors of the keywords:

After we collect the keywords of competitors, we also need to check other apps that have set the same keyword. This will be more conducive to our analysis and anticipation of keyword competition. This can be achieved using App Radar or ASOU. ASOU will also provide related vocabulary for keywords, which is of great reference value. (Tools involved: App Radar, App Annie)

3. Check the hot topics or unpopular words:

You can set your own keywords based on real-time hot events or topics. You can also set a word based on your own judgment that can give full play to the long-tail effect. We can use ASOU to check the popularity of keywords (tool involved: ASOU)

Step 2: How to evaluate the effect?

During a round of optimization, we need to use tools to monitor changes in keyword rankings in real time, and we also need to evaluate the changes that changes in keyword rankings bring to us.

1. Ranking changes:

After the optimization is completed, we can use the tool to collect our ranking data in a timely manner, already on an hourly basis, and we can see in detail the ranking changes of keywords after keyword optimization, as well as the changing trends of the rankings of each sub-list and the overall list. (Tools involved: App Radar, App Annie)

2. Relationship between ranking and traffic:

Many CPs believe that ASO is futile and that it is a long-term job with little return. But in fact, this is not the case. After we do a good job of ASO, on the one hand, it will bring a lot of natural traffic through rankings. At the same time, such natural traffic will consolidate the ASO effect we have done and promote a virtuous cycle between rankings and traffic.

2. About the Hot Search List

Step 1: How to choose the right words?

For the App Store's hot search list, choosing an appropriate word is also important. Because the good words in the hot search list will not only greatly increase your download volume, but also keep you on the list longer through natural click-through downloads.

1. Check the keywords of competitors on the hot search list:

When checking the daily hot search list, we can pay attention to which words are deliberately added by our competitors, and also pay attention to which words they often set. (Tools involved: Appying)

2. Organize and analyze the hot words on the hot search list:

After looking at the competitor's words, we should pay attention to some high-frequency words on the hot search list, and pay attention to collecting and organizing how long these high-frequency words will remain on the list. This will help us analyze user psychology, understand which words are more popular with users, cater to their preferences, and achieve twice the result with half the effort. (Tools involved: Appying)

Step 2: What time period will it be on the hot search list?

This question may also be a question that most CPs are concerned about. Which time of the day will achieve the best effect on the hot search list?

App Store update frequency and timing:

After entering 2015, everyone found that Apple's update schedule began to change, from the previous regular nodes to random updates without any rules, which made many CPs feel very troubled.

But we can also use tools to find clues about Apple. In Appying, we can check the frequency and time points of Apple's updates every day. In this way, when we are refreshing the hot search list, we can grasp the time points of large increments to avoid insufficient search downloads and failure to make it to the hot search list, which would waste opportunities. (Tools involved: Appying)

Step 3: How to conduct effect evaluation

The effect evaluation here may be relatively simple, mainly in three aspects:

1. Changes in the ranking of apps in the sub-lists and the overall list due to natural volume (tool involved: App Radar)

2. Duration of maintenance: the better the word selection and the better the time node, the longer the maintenance time may be (tool involved: Appying)

3. APP promotion tips

OPP2 is a well-known domestic App promotion platform. This website integrates ASO, App Store ranking optimization algorithm, channel promotion skills, advertising skills, contacts of major application markets, App start-up marketing and brand marketing, WeChat promotion marketing, Guangdiantong Fanstong and other major platform advertising methods and skills. It has everything. It is an indispensable promotion platform for every APP operation and promotion personnel. (Platform involved: opp2.com)

IV. Conclusion

The main tools involved in this article are the following four:

Appying (www.appying.com): Mainly used to view the hot search list in the App Store.

App Annie (www.appannie.com/cn): Mainly used to view keyword settings and keyword rankings.

Application Radar (www.ann9.com): Mainly used to view the rankings and changing trends of categories and overall lists.

AOUS (www.asou.com): Mainly used by users to check the popularity of various keywords and the trend of popularity changes.

Top APP Promotion (www.opp2.com): China’s top platform for comprehensive information on Apple and Android application promotion.