WeChat traffic generation: Who says you have to write soft articles to generate traffic?

In the past two days, friends often asked Yiwanliangfen on WeChat , saying that they cannot write articles or soft articles, so what other ways are there to attract traffic ?

It has to be said that writing articles or soft articles is indeed a very effective means of attracting traffic, and it is also one of the ways we most recommend.

But when I think back to when I was in school, writing a thousand words was as painful as giving birth, and I tossed and turned, which was difficult for a six-foot-tall man. I can roughly imagine that it is not easy for everyone to put together an article.

It doesn't seem to be an isolated case, so I have to jump out and talk to everyone about ways to attract traffic other than articles.

What forms does content take?

First of all, we need to understand that content is not just about writing articles. Let’s first look at the carriers of content:

Picture : Before the emergence of writing, drawing was one of the most primitive forms of communication. Look at the various pictograms found in the caves of primitive people.

Text : This is the most familiar to everyone. From the Book of Songs to Journey to the West, all of them use text as a carrier and have been passed down for thousands of years.

Sound : The carrier of voice. Since there is a way to store sound, the transmission of sound has become more long-lasting.

Video : The development of television and video recording technology has promoted the spread of video

Let me put it this way, the development of Internet technology has actually lowered the threshold for content production, especially with the emergence of Weibo and WeChat in the past two years. Everyone is a self-media . Who can say that every post you post on your Moments is not a media?

Give me many examples.

Let's talk about them one by one, starting with the text ones:

Weibo

140 words is a much lower threshold than writing an essay of a thousand words. Take a look at this Weibo:

Did Kim Jong-in break up today? Please take a look at the number of likes and reposts on her two Weibo posts.

Pay attention to what she posts every day?

Asking in a check-in and chanting manner, "Has Kim Jong-in broken up?" . Is there anything outstanding about her content?

She just did one thing, which was to check in on Weibo for more than a year, rain or shine, to ask people if they had broken up.

Is it simple? Is it difficult? I can last a week, but can I last just one week? What about a month? What about a year?

This doesn’t require writing an essay, right? Can it attract traffic? Of course!

Short Video

I have never attended the Central Academy of Drama, nor have I been a director or screenwriter, but has anyone among those celebrities on Kuaishou ever attended that academy?

Isn't it still very popular?

If you think the video threshold of Youku Tudou and Kuaishou is still high, then let’s take a look at the Volcano Video recently launched by Toutiao.

A video of dozens of seconds, from street performances to self-directed and self-acted entertainment, there is an audience for all kinds of content.

Is the threshold high? Can we do it? Can it attract traffic? Of course! The effect is awesome!

Comment

The e-book on traffic generation shared by Yiwanliangfen mentioned the case of using comments to generate traffic many times.

Let’s take a look at how this friend wrote comments carefully in the column “The Road to Financial Freedom” on Dedao , and successfully attracted traffic (from Yiren’s “Making Money” circle )

Two interpretations:

Messages and comments must be written carefully and relevant to the topic. Otherwise, why would people post your message? Even if it is posted, which one will be liked by netizens and pushed to the front page, the one written casually or the one written carefully?

Messages and comments must be linked and connected to the carrier that they are directing traffic to. Why would irrelevant people visit your official account?

Friends Circle

Let’s take a look at the circle of friends. Yiwanliangfen believes that the circle of friends is the channel with the lowest threshold to attract traffic.

You can write a few hundred words, or it can be as simple as taking a selfie.

A high-quality circle of friends is very valuable.

Do you know that there are people who are doing paid Moments?

That is, I have blocked your circle of friends, and I will only let you see it if you give me money.

Is it difficult to post on WeChat Moments? Not difficult at all, right?

Just move your fingers, find a picture, write a few words, and click send. It’s so simple.

Can you make money this way? Can it also attract traffic? But some people have turned posting on WeChat Moments into a business.

Let me talk about a thing about the circle of friends:

I saw many friends forwarding articles to their Moments without leaving their own comments.

For example, as shown in the attached picture, how can you make people want to open a file by simply giving it a link?

What determines the success of drainage?

What I want to say here is:

First of all, the driving force for all traffic comes from whether the content you provide is valuable and whether it can help others.

Even if you put up a hard advertisement a hundred times, it will be in vain if it has no value.

Okay, now the question is, what value does this Weibo post asking "Did Kim Jong-in break up today?" provide every day? Leave a message to tell me.

Second, many times, there is no high threshold for providing content. The biggest threshold is whether you are doing it with your heart, or whether you have a kind of obsession with it.

Does traffic generation only test your skills and professionalism? Of course not.

Otherwise, how did so many grassroots people become rich quietly by relying on the high-tech Internet?

Sometimes, slow is fast, but more often, all you need is patience.

There is a very good saying that with the level of effort most people put in, it is not yet time to compete with their IQ .

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