Kuaishou advertising process and conversion rate improvement techniques!

Kuaishou - "Record the world, record you". As a national short video community, Kuaishou provides users with a platform to record and share their lives, where users can express their personality, show their talents and achieve their dreams. Currently, Kuaishou has more than 700 million registered users and more than 200 million daily active users, making it a veteran in the short video industry. Your bosses will surely appreciate the interest in the topic we introduce today.

Kuaishou advertising process

1. Advertising account opening

To do Kuaishou advertising, the first step we need to do is to open our own advertising account. There are two ways to open a Kuaishou account. The first is to directly contact Kuaishou’s official account opening. You can directly call Kuaishou’s official phone number for communication and negotiation. The second method is to find an agent to open an account. The agent will also operate the advertising for you. Advertisers only need to provide relevant information (business license, industry qualifications, etc.), which saves time and worry. If you choose to open an account by yourself, you only need to pay the platform for the account opening fee. If you choose to open an account through an agent, you will need to pay a certain service fee.

2. Clarify promotion needs and formulate a promotion plan

After opening an advertising account, we can start formulating a promotion plan based on our own promotion needs. First of all, you need to clarify your promotion goals. Kuaishou advertising can meet advertisers' promotion needs in terms of app installation, e-commerce ordering, brand promotion, sales lead collection, etc. based on the different needs of users.

For the promotion needs of downloading and installing games, apps, etc., you can directly download or jump to the app store with a click. To promote e-commerce products, you can deeplink to the Taobao and Tmall apps to the product page. For brand promotion, you can jump directly to the website or designated landing page. To collect sales leads, fill out questionnaires, etc., you can create a landing page where users can click to jump. In short, advertisers must first clarify their promotion needs, develop promotion plans based on their needs, and set their own advertising budget to prepare for subsequent advertising.

3. Advertising creative design

The creative design of advertisements and the production of advertising materials are the most important links in Kuaishou’s advertising. They determine the effectiveness and conversion rate of advertisements. Good advertising creativity and design can achieve twice the result with half the effort in the advertising process.

When placing Kuaishou ads, the most important thing is our video. From the copywriting to the video quality to the landing page, these are all areas that require extra thought. The copy, that is, the content presented in our video, should be close to the product we want to promote, bring visual impact to users in the shortest time, and attract users' attention. When uploading video materials, you should ensure the quality of the video and try to use high-definition, high-quality video materials.

In addition, the title should be short and powerful, and avoid being too long. The design of the landing page should also be paid attention to. The video attracts users to click and jump, and a good landing page determines the conversion rate. If the landing page is of poor quality and has no sense of design, no matter how fascinating the previous video is, it is impossible to achieve the purpose of conversion.

After completing these, you can upload the materials and wait for approval!

Tips to improve Kuaishou advertising conversion rate

1. Understand the user profile of Kuaishou

When placing advertisements, it is very important to be close to users’ preferences and choose platforms and build advertising ideas based on user psychology. If we choose to place advertisements on Kuaishou, we must first understand the user profile of the Kuaishou platform and formulate an advertising plan based on the analysis of the user profile.

First, we analyze the gender ratio of users. In Kuaishou, the gender ratio is relatively balanced, with male users accounting for 50.8% and female users accounting for 49.2%. The gender ratio is balanced, so during the promotion process, there is no need to consider the gender bias of the promoted items, and the promotion scope is wide.

On Kuaishou, more than half of the users are under 25 years old, and users under 35 years old account for 91.7% of the total number. The user group is getting younger, so during the promotion process and in terms of product selection, we should cater to the preferences of young people. We summarized the shopping characteristics of Kuaishou users and found that they prefer group buying and pay attention to the price-performance ratio of goods. Kuaishou users prefer online shopping, have great consumption potential, and users in the sinking market have strong consumption momentum.

After understanding Kuaishou’s user portrait, advertisers can determine whether the target user group of the promoted product matches theirs. This will fundamentally improve the conversion rate of the advertisement and ensure that the promoted product has a large target group on Kuaishou. If you want your ads to achieve good conversion results, you must do these preliminary placement homework.

2. Optimize advertising creative

Advertising creativity plays an important role in the process of advertising delivery. Excellent advertising creativity can bring a large number of advertising consultations to advertisers and improve the conversion rate of advertising.

In order to improve the conversion effect of Kuaishou advertising, we need to use excellent advertising copy and advertising design to attract users. Kuaishou users pursue individuality and fun, so we should fully mobilize the creativity of advertisements and use interesting, fun and novel advertising content to attract users' attention. One thing to note here is that the creativity of the advertisement should be based on the product we want to promote. We cannot just talk about creativity without considering the product. After all, our ultimate goal is to get users to consume.

After talking about the content of the advertisement, let's talk about the design of the advertisement. First of all, our advertising title should be as short and powerful as possible, highlighting the advantages of the product in the title, and avoid overly wordy and lengthy titles. You should also spend extra time thinking about the video cover image. After all, the video cover image gives users the first impression. If the impression is not good, they may skip the video. Finally, what we need to pay attention to is the landing page. At this time, the user has already clicked to play our video and has a need to learn more. This place is the key to our advertising conversion. A well-made landing page can effectively grasp customers. On the contrary, if the landing page is made roughly and perfunctorily, then the previous efforts are likely to be wasted.

For Kuaishou advertising , please contact Qinggua Media official

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