After analyzing 20,000 Douyin data, here are some results

Through some special channels , I got 22,000 video data from February 26 to March 27. After cleaning and sorting, I got some interesting conclusions. You may like:

• The core user group of Douyin , those born after 1995, also pay attention to health and basically go to bed after midnight.
• After all, young people have a strong desire to express their emotions, and "like" is their favorite word.
• 11:00-22:00 is the peak time for posting videos. Are you sleeping in the morning?
• Don't post videos at 9pm, you will be disappointed

After all, young people love to express themselves, and they love to express what they like.

We did word frequency statistics on the video descriptions of 22,000 pieces of data, and after excluding invalid words such as "a", "like this", and "how", we got the following word cloud:

The word " like " appeared 246 times in total, the highest frequency, which shows that young people on TikTok are not stingy with their emotional expression;

The word " self " appeared 222 times, ranking second in frequency. It seems that the post-1995s generation likes "self" very much.

" Really " and " can " appeared 203 and 202 times respectively. Everyone must have thought of the video "TikTok dad didn't lie to me, XXX really can do this and that." I have to admit that Douyin’s ability to sell goods is very strong!

" Tutorial " appeared 143 times, " hairstyle " appeared 91 times, " Civic " appeared 91 times, " makeup " appeared 83 times, " Xi'an " appeared 72 times, and " North Star " appeared 68 times...

So everyone should know what can make you popular, right?

Young people born after 1995 are not that hard-working. Those who are poisoned should be the "middle-aged people"

By counting the release time of the video in hours, we found the following pattern:

The main users of Douyin have relatively regular schedules, with video releases concentrated between 10:00 a.m. and 00:00 p.m., and the number of video releases drops significantly after 0:00.

The young men and women are all asleep, but these middle-aged people are still "addicted" there (are you the ones who posted those videos after 2 o'clock?)

Golden time is not golden, don't post videos at 9 o'clock

Combined with the video release time data above, we add the video likes data and count the total number of likes per hour to get the following graph:

For the convenience of comparison, I also added the average number of likes to the graph (red line). We can clearly see that 13:00 in the afternoon and 18:00 in the evening are the peak times for likes. Except for the obvious difference at 5:00 in the morning because Chen He released a video, the likes data at the four time points of 10:00 and 11:00 in the morning, and 20:00 and 21:00 in the evening are obviously disproportionate to the number of videos released, especially 21:00 in the evening, which is the lowest point in the entire afternoon and evening time period. How come the prime time became "ruined"?

In addition, the chart also clearly tells us that after lunch (13:00) and after get off work (18:00) are the times when fans like to like posts the most.

Therefore, for those of you who want to be famous, it is a wise choice not to post videos at 9 o'clock in the evening.

The strong get stronger, the weak get together

When we scroll through Tik Tok every day, we mostly see videos with thousands or tens of thousands of likes, which makes us feel that every Tik Tok video can become a hit. In fact, it is not the case. By counting the number of likes for 22,000 pieces of data, we get the following curve chart:

Among these 22,000 pieces of data, there are actually very few videos with tens of thousands of likes as we see, and the vast majority of videos have less than 700 likes. Perhaps because of Tik Tok’s recommendation algorithm, those popular videos will be recommended to us first, making them even more popular, while those ordinary videos with only a few hundred likes are quietly gathered together and abandoned by the system.

It takes an average of 100 plays to get one heart, and being recommended doesn’t necessarily mean it will become popular

Accustomed to the recommendation algorithm of Toutiao , we may think that a video will become popular if it is recommended. In fact, through the data we found that even if your video is recommended by the system, the boys and girls may not buy it.

Use the number of plays / number of likes to get a ratio that represents how many plays it takes to get one like. Through the above data, we found that the playback-to-like ratio is mainly concentrated between 20-150, which means that most videos need to be recommended to 100 people to watch before they can get a little heart.

Of course, there are also miserable ones. A video by the author "Wanfeng" was played 40,000 times, but only received, emmmm, 4 likes...

Douyin fans are very loyal, and female stars will cry after watching them

By counting the frequency of words in the descriptions of videos with a playback volume greater than 10,000 and a playback-to-comment ratio (similar to the playback-to-like ratio) less than 50, we found that celebrity-related videos are more likely to trigger comments, mainly female celebrities...

Female stars such as Dilireba, Angelababy, Guan Xiaotong, Zhao Liying and others are on the word cloud chart. Your fans love you very much and will comment on you once every 50 views. Are you crying with excitement?

Of course, crying babies also get milk, and the boys and girls who asked for "comments" in the video have basically satisfied you. The game lets "you" "type/input" XXX to see "what" "answer" will come out, and the boys and girls are very happy with it.

The above is all, I hope you guys like it.

The author of this article @喜新 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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