One article, 1.1 million views + 30,000 favorites, how to promote an App virally?
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When we mention viruses, we will think of influenza. I infect you and you infect him, and the spread is so fast. So, what kind of chemical reaction will occur when marketing meets viruses? One article, 1.1 million views and 30,000 favorites An article written by Chen Xuan in October 2014, titled "Are There Any Industries with Huge Profits?", has 667 words and received 1.1 million views and 30,000 favorites in two days. "That article is about getting rich, and everyone likes to read this. The content is very simple, divided into three parts: choosing an industry from a marketing perspective, choosing an industry from a financial perspective, and choosing an industry from a business perspective. Men are afraid of choosing the wrong industry, and women are afraid of marrying the wrong man. Everyone believes this, and this article is concise, profound and pragmatic. For example, if you choose a highly profitable industry through marketing, you can choose a hard demand, such as real estate, where everyone has a house. But if you choose the home appliance industry, this is an industry with very thin profits, and you are making profits on the edge of a knife. The content I write is like this, all practical . On the Internet, valuable things will become more and more valuable. Viral marketing is theoretically zero cost. A friend of mine invested 380,000 in newspapers a few years ago, and received 18 calls, nine of which were promotional. The input-output ratio is too poor. Therefore, the essence of viral marketing is the need for strategy, and the essence of strategy is to have a high input-output ratio and invest money in the most productive areas. This thinking process is called viral marketing in marketing. On WeChat, 2,000+ readings can constitute viral marketing." How to turn ordinary content into viral copywriting, this is driven by viral factors. "Like Xiaokaxiu , it's all about the funny factor. In fact, lust, emotion, and mood are several very important driving factors of viral marketing. There must be emotion. For example, if you feel very uncomfortable after watching the footage of the Nanjing Massacre, you may repost it on the anniversary of the Nanjing Massacre. If it's about emotion, for example, Beijing and Zhangjiakou won the right to host the 2022 Winter Olympics, we will repost it, and if you are from Zhangjiakou, you will be more likely to repost it." So how do we determine whether a piece of content can become a virus? There is a measurement indicator called the viral coefficient. "Everyone is familiar with WeChat. Take WeChat as an example. If I post an article on WeChat Moments and my friends are 100, and one person shares it, then the viral coefficient is 1; if two people share it, then the viral coefficient is 2, which means it is viral. If 10 people share it, then the viral coefficient is already very high. You can use various methods to increase the viral coefficient." If you don't understand viruses in this era, you will die. First, the world is broken and fragmented. Personal time can be divided into the time spent on the subway in the morning, the time for lunch at noon, and the time before going to bed at night. During this time, people are playing with mobile phones, checking WeChat, and browsing Weibo. Second, the boundaries are blurred. In the past, the boundaries were very clear. Those who made newspapers made newspapers, and those who made products made products. Celebrities are celebrities, and entrepreneurs are entrepreneurs. But now, entrepreneurs are like stars - like Mr. Yu from New Oriental English, and later a movie was made about him. Celebrities are like entrepreneurs. Haiquan and Zhao Wei have both invested in companies. Third, consumers rebelled. In the past, consumers had two reactions to a product advertisement: one was “this is good, I want to buy it”; the other was “this doesn’t look good, what is that?” Now consumers want to participate in the product production process. Like recently McDonald's offers more than 70 ingredients for you to choose from and then deliver the food to your home. In this way, a community will eventually be formed, with people appearing in groups, just like your circle of friends. You have an impact on them. This is the premise for the emergence of viral marketing. Any industry is media, any product is advertising : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : How can traditional products be transformed into Internet products? Is writing “Momoda” on product packaging internet-based? "No, it must be a change from the bottom up from the deep level of the enterprise. From the organizational structure, which departments are set up, what kind of processes, what kind of performance, and how many single products are popular. Packaging is not an important part. Internetization requires demand first, and then personalized customization. The Internet industry is light and fast. Wanda is a relatively good traditional enterprise in the transformation to an Internet enterprise. The stores with poor performance are sold. The next step for the stores with good performance is that others invest money and I do the work. You can invest in him or him. It's crowdfunding. I don't invest money myself. I design, I do the construction, I build, and finally put my Wanda name on it. I will collect rent and manage it in the later stage. In the past, companies borrowed money from banks themselves, which was very risky. In the Internet era, socialized financial channels are used to disperse all pressures. In the Internet era, anyone can become an entrepreneur. You can get rid of things you don't want. Logistics can be thrown to SF Express, design can be thrown to professional design companies, and writing can be thrown to people who specialize in writing. You become an integrator." Yan Xiaoma is currently in the product testing stage and will cooperate with the SCC China Supercar Club in the future to become a designated drink for supercars. When talking about supercars, some words come to mind, like young, passionate, dreamy, loser, and dream of wealth - everyone wants to drive a supercar, and "this group of people is closer to Yan Xiaoma's target audience." "Traditional enterprises are all about sales, market share, and profit margins. As long as the operation method involves traffic and online and offline conversion, it is an Internet operation method. The entire idea and operation method are based on the Internet. That is, we are an Internet company. We are also an Internet company. Beverages are just an entry point or just a carrier. Selling beverages is like buying advertisements." Forest Fire Marketing - Strike a Match Every Day Everyone can become a viral point. "Marketers can't master the 4Ps of product, price, channel, and promotion like in the past, and can't handle them all at home. Now, they can only train their teams and put their core strength on the Internet. You don't know which thing will become popular or become a big marketing in the future, but you need to do it every day. The article "Are there still industries with huge profits" took only half an hour to write. It became popular immediately after it was published at different times. This is the so-called 'forest fire marketing'. The forest will definitely catch fire, but you don't know which tree will catch fire. Your job is to strike a match every day, and a fire will definitely happen." Three marketing mechanisms that can write a ten-thousand-word book later There are three mechanisms in marketing. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : What impact does the emergence of WeChat and mobile Internet have on marketing? : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : This article is compiled and published by (APP Top Promotion). Reprinting must include a link to this article. Violators will be held accountable. |
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