7 Tips for Tik Tok Live Broadcasting

With the rise of Douyin live streaming , more and more companies have begun to settle in Douyin and conduct live streaming to sell goods on Douyin. You can start live streaming anytime and anywhere with a mobile phone. In order to help everyone better understand Douyin live streaming, here are some tips for Douyin live streaming. Learn it now!

Before we talk about the tips, we need to understand the recommendation mechanism of Tik Tok.

1. Douyin recommendation mechanism

1. Decentralization

Every work released on Douyin has a traffic pool, whether it is a large or small account, there is a traffic pool, and the dissemination effect depends on the performance of the work in this traffic pool. Traffic distribution for video works is mainly to nearby and followed users, and then distributed in combination with relevant data tags of users. In other words, the videos that users are interested in are judged based on user behavior and then pushed. The basis for judgment is the data of attention, likes, comments, reposts and completion rate. Only videos with a large number of likes, reposts and completion rates are likely to continue to increase traffic.

2. Overlay recommendations

Superimposed recommendation means that each time a recommended work is judged to be content that the user is interested in, the work will be given more weight, and the number of recommendations will be greater. For example, the video works with millions of likes that we have seen have become popular little by little in this way. However, the sustained popularity of a video is limited, because the platform needs to have fresh content updates, which usually lasts about a week. However, if many users are following or imitating the video content, the popularity of the video will last longer.

Here we need to remind everyone: Douyin will dig up old videos, which means that the data of the videos you have released are not very good, but there is one video that is very popular with users. At this time, the Douyin platform will think that your video is very popular in the market and will support you and give you more traffic. Attracted users will go to your video homepage to watch other videos. The more users click to watch, the platform will automatically determine that these videos are also popular, so it will recommend them.

3. Three levels of traffic pools, gradually increasing traffic

Douyin has three levels of traffic pools, divided into low, medium and high levels. The traffic pool allocated to each account is different depending on the account weight, and the corresponding exposure is also different. The popularity of the content determines the size of the traffic pool. The platform allocates accounts to traffic pools of different levels based on the feedback data of their first five works. If you have posted videos for a week and the number of views is below 100, you will be judged as a zombie account by the platform and your works will not be recommended. If the number of views remains stable at around 300 for a week, you will be judged as the lowest-weighted account and assigned to a low-level traffic pool. If the number of views does not exceed 300 within a month, you will still be regarded as a zombie account. When the number of views continues to reach thousands, it has the potential to become popular, and you may become popular by taking advantage of the hot spots.

The recommendation mechanism of Douyin live broadcast is the same as the platform recommendation mechanism. After we enter the live broadcast room and start the live broadcast, the platform will first give some initial traffic based on our account weight, and then decide whether to recommend it to more people based on data such as the like rate and sharing rate of the live broadcast room. The better the data, the higher the level of the traffic pool you enter.

2. Tips for live streaming on Douyin

1. Topics in the live broadcast room

The live broadcast room can choose to add topic tags. When users search for related keywords, the content of the live broadcast room will appear on the search page, which can attract more traffic to the live broadcast room. You can choose keywords related to the products you are live streaming, such as beauty products: #beautyproducts#makeupfit#fashionmakeup, etc. You can also combine the current hot topics on the platform, such as #DoubleEleven#55ShoppingFestival, etc.

Operation Manual:

Open the Douyin live broadcast and click "#" in the information box to add a topic. If you use the Douyin live companion to broadcast, the settings are similar, as shown in the figure below:

2. Live broadcast room introduction

When a user clicks to enter the live broadcast room, a message will pop up in the comment area. You can customize some words to guide new users to comment or place orders to increase the activity of the live broadcast room.

◆ Guide users to follow: Click to follow and get more discounts; follow me, regular live broadcast every week, many discounts are waiting for you.

◆ Guide users to place orders: click on the link No. 1 below to grab the discount quickly; click on the link No. 2 for a limited time discount of * yuan, be quick and you will miss out.

◆ Guide users to comment: deduct 1 to participate in the limited-time discount. The more people deduct, the more you will get.

3. Live broadcast room name

The live broadcast room name will be displayed below the user's nickname. A good live broadcast room name can attract natural traffic more effectively.

Tips for naming:

◆ Include the brand name in the live broadcast room name: xxx is broadcasting live, click to watch.

◆ The name of the live broadcast room can be written as the brand name + event: xxx Double Eleven Shopping Carnival promotion, live broadcast now; xxx brand special, limited time sale; xxx limited time special offer.

Note: The numbers that can be shown are limited, so try to put the key information first.

4. Cover traffic

The cover appears at the entrance of the live broadcast room. A good cover will also affect the user's click rate to a certain extent. When appearing in a variety of live broadcast squares, it is extremely important to arouse user interest. The cover can be made based on event benefits or theme activities; if there are celebrities supporting it, it can be used as the cover; it can also display the brand logo, store display or anchor.

5. Use the lucky bag increment (lucky bags usually appear in the upper left corner)

Different types of lucky bags can be set up in the live broadcast room. Some fans are attracted by the lucky bags and are more willing to stay in the live broadcast room and wait for the lucky bags to be opened. During the live broadcast, lucky bags can be used to increase the number of online users in the live broadcast room and extend the viewing time. The anchor or the field control can make a verbal announcement about distributing lucky bags during the live broadcast to attract users. For example, pay attention, babies, when the number of people in the live broadcast room reaches xx, we will distribute lucky bags. The amount is large. Please pay attention to your hand speed and forward the live broadcast room more often. When there are enough people, we will distribute lucky bags~.

Tips:

When distributing lucky bags, we can set the participation scope to [Fans Only] to achieve the goal of increasing followers.

The lucky bag review takes time, about 3 minutes, and the lucky bag can only be distributed after the review is passed.

There is a limit on the amount of money that can be distributed in lucky bags, and the maximum amount cannot exceed 50,000 at one time.

You can also distribute customized lucky bags and set your own prizes. Just fill in the name of the prize when launching the campaign. It needs to be used in free format. The most common lucky bag is the Douyin coin bag, which can only distribute Douyin coins.

Operation Manual:

In the backend, go to "Play" → "Lucky Bag" → "Customize Lucky Bag"

Lucky bag title: within 10 words

Countdown: Set the countdown for the lucky bag distribution time, and open the lucky bag after the countdown ends

Participation scope: You can choose all viewers, only fans or fan groups

6. Use coupons wisely

The coupon will be displayed in the upper left corner of the live broadcast room. It is a voucher sent by the merchant for purchasing goods, which can automatically reduce the price when purchasing. Coupons all come with price reduction offers, which helps encourage users to place orders; when users receive coupons, they will have a certain consumption mentality, which can increase the time they spend watching live broadcasts; coupons can also be set up so that only fans can receive them, which can attract more people to follow the account; when issuing coupons, the anchor can use guidance through words, such as issuing them when xx number of likes are reached, which can increase the activity of the live broadcast room to a certain extent.

Tips:

◆ When there are a large number of people in the live broadcast room, a large number of small coupons can be issued, which are only available to fans of the live broadcast room, which can increase the fan conversion rate.

◆ During festivals or marketing events, large red envelopes can be distributed to encourage users to place orders and increase GMV.

◆ You can also issue exclusive fan coupons to encourage viewers to join the fan group.

User Manual:

To create a coupon in the background, click on the shopping cart → click on send coupon → click on bind coupon → enter the coupon → click on bind. After binding, click Send → Send coupon immediately

7. Use live studio stickers

Live broadcast room stickers refer to pictures displayed in the live broadcast room. Their function is to beautify the room or guide the audience to watch the live broadcast operation. You can fill in the benefits of the live broadcast room to attract audiences to enter the live broadcast room, or you can mark product information (price, size, etc.) to give users a clearer understanding of the product and improve the shopping experience in the live broadcast room.

User Manual:

In the mobile live broadcast settings, click Decorate Live Room → Stickers