Creativity Operations: The Core of Creativity

Door 1: Content Operation Methodology

Sharing outline: A method of using a simple formula to create a content system with user attention, dissemination power and monetization value, which can help individuals/enterprises gain massive exposure (or become an Internet celebrity) and monetization at ultra-low cost on mainstream platforms such as Douyin/Kuaishou/Bilibili. This course has been shared in many top MCN companies.

Door 2: Fission Growth Methodology

Sharing outline: Based on the systematic thinking of thousands of fission practical cases, it disassembles how fission (bargaining, group buying, etc.) is planned from scratch. In the actual operation, what are the simple and detailed points that are related to the success or failure of a fission? It can help the audience use the fission thinking to gain dozens of times of free traffic growth. At the same time, it includes how to use fission traffic to better drive business and avoid introducing a large amount of invalid traffic.

Door 3: Advanced Planning Methodology

Sharing outline: With the traffic dividend disappearing, it is becoming increasingly difficult for the traditional single-funnel customer acquisition model to make money. This course interprets the mainstream high-growth methods in the entire industry at one time, covering the three major methods of interactive marketing (multiple conversion rate improvement), fission marketing (multiple traffic diffusion), and communication marketing (massive free exposure). It highly refines the methodology and goes straight to the core of advanced planning.

Door 4: Copywriting Planning Methodology

Sharing outline: a set of extremely simple and immediately usable tools and underlying knowledge to help you plan copywriting works that convey information clearly and effectively; the three courses of copywriting, interaction, and creative planning constitute the most basic core underlying capabilities for planning, operations, and product positions, helping individuals to lay a solid foundation to support longer-term growth, and helping companies and businesses to improve traffic conversion efficiency through effective planning and avoid a huge waste of advertising costs.

5th door: Interaction planning methodology

Sharing outline: A set of extremely simple and immediately usable tools and underlying knowledge to help you plan clear and effective page interactions; the three courses of copywriting, interaction, and creative planning constitute the most basic core underlying capabilities for planning, operations, and product positions, helping individuals to lay a solid foundation to support longer-term growth, and helping companies and businesses to improve traffic conversion efficiency through effective planning and avoid a huge waste of advertising costs.

Course 6: Creative Planning Methodology

Sharing outline: A set of extremely simple and immediately usable tools and underlying knowledge to help you break through creative bottlenecks and come up with brilliant and useful creative solutions; the three courses of copywriting, interaction, and creative planning constitute the most basic core underlying capabilities for planning, operations, and product positions, helping individuals to lay a solid foundation to support longer-term growth, and helping companies and businesses to improve traffic conversion efficiency through effective planning and avoid a huge waste of advertising costs.

Course 7: Data Analysis Methodology

Sharing outline: Most companies and individuals' data analysis work remains superficial, just to come up with a conclusion and issue a good news, which misleads too many business decisions; this course starts from the essence of data analysis, using the underlying knowledge and basic logic of classic data analysis tools to allow you to instantly improve your data analysis capabilities, and use data analysis to better support business growth and personal methodology (that is, the embodiment of personal value).

8th: Practical Methodology of Psychology

Sharing outline: Psychology sounds like a concept with a high threshold, and there are very few people who can use psychology to help business operations. This course breaks down the most mainstream psychology principles and returns to the basic knowledge and corresponds to practical applications, allowing you to immediately master the most classic psychology principles and use psychology to achieve a "dimensionality reduction attack" in business compared to other planners.

Lesson 9: User Insight Practical Methodology

Sharing outline: The core ability that enabled Steve Jobs and Zhang Xiaolong to create wonderful products without looking at data or user surveys: user insight. In this course, we will make a comprehensive return to the underlying knowledge, so that you can truly understand the principles of user value insight; combined with practical application, it will help you adjust your thinking immediately, form work habits and business planning capabilities from a user perspective, and create products that users will truly like.

Lesson 10: Practical Methodology of Product Thinking

Sharing outline: Return product thinking to the underlying knowledge: creating experience, understand the principles of product thinking leading business planning through case analysis, master the planning methods of product thinking, and create product experiences that make users "applaud"; cooperate with commercial thinking courses to have another perspective: creating value with a more comprehensive and profound understanding, and use comprehensive thinking to make planning and products that are both applauded and popular.

11th: Practical Methodology of Commercial Thinking

Sharing outline: Return commercial thinking to the underlying knowledge: creating value, understand the principles of commercial thinking leading business planning through case analysis, master the planning schemes of commercial thinking, and create product experiences that make users "popular"; with the product thinking course, another perspective: creating a more comprehensive and profound understanding of experience, and using comprehensive thinking to make planning and products that are both popular and well-received.

Door 12: Aesthetics and interpretation of major popular culture

Sharing outline: Trendy culture, straight male culture, otaku culture... How to deeply understand the core groups of these popular cultures and make plans that are recognized, loved and spread by them. This course, as a spiritual leader of young people, deeply interprets the current 9 major popular culture circles for everyone, truly understands the formation principles of each circle and how to form aesthetic judgment to judge what kind of planning can be recognized by a circle, and then your work can be recognized and spread by the mainstream public opinion groups on the Internet.

Chapter 13: A complete analysis of the mainstream strategies of WeChat ecosystem

Sharing outline: There is too much traffic and value to be tapped within the WeChat system, but WeChat's management and control are extremely strict. This course comprehensively dismantles the industry's mainstream WeChat ecosystem strategies, helping you to reasonably and controllably tap into free or low-cost traffic within the WeChat ecosystem, thereby forming long-term monetization linked to effective users.

Door 14: Agile Growth Methodology

Sharing outline: Agile, lean startup or growth hacking methodologies are too many and too complicated, and full of professional terms and knowledge, AAARRRRRR can't remember them all; this course abandons all the complex concepts, and provides you with a super effective agile growth method in the simplest and immediately implementable way. It immediately starts the optimization process of controllable growth of the entire business process, and at the same time provides the industry's most important growth testing methods for reference at any time.

15th: Project Management Methodology

Sharing outline: After reading too much about project management methodology, you will find that projects are still full of loopholes. It is because you do not manage both things and people at the same time. Real project management is the parallel of two parts. This course completely breaks down how to manage the goals, quality and value of a project, and avoid all interference from human factors through expectation management, helping you achieve the ultimate goal of being recognized for your value regardless of the success or failure of the project.

16th: Problem Analysis and Solution Methodology

Sharing outline: This course breaks down the core underlying capabilities of all non-technical Internet jobs (operations, products, marketing, project management), and teaches you how to achieve controllable problem solving (accomplish a goal, correct a problem, prevent a risk) through methodical problem analysis and decomposition. This underlying knowledge helps you solve any problem in a more controllable way than others.

Door 17: Full Analysis of Activity Operation Capability Model

Sharing outline: This is an era of creativity. Existing superficial methodologies are gradually becoming ineffective. We must have the ability to create new models, new experiences, and new content. Creativity comes from the ability model rather than the mastery of dead methodologies. The ability model required for all-round event operations with creativity is disassembled as a whole in this course, giving you the necessary starting point for how to improve and acquire each ability.

Door 18: Build a personal ability upgrade system

Sharing outline: After learning all the above methodologies or knowledge, I still can't turn them into my own abilities, can't persist, and don't have time to study in my busy work. This course shares SKY's exclusive time management, ability training and learning input system to help you who are as lazy as me and have no starting point, to continue to grow and improve your abilities in a super efficient way while ensuring adequate rest and entertainment.