Lucheng SEO Training: How to perform SEO optimization on franchise websites to achieve user conversion?

A franchise website is a website that is easy to create quickly and profitably. Therefore, many SEO staff choose to create a franchise website at the beginning of their business, which is not a problem at all.

However, with the development of the industry, it has gradually entered a situation where there are more people than porridge. If franchise websites want to try to get a good ranking in search engines, they will have to face fierce competition, especially vertical websites in the same industry.

In the process of operation, a problem that website promoters often encounter is that the affiliated website cannot be included in Baidu, which directly affects the website's ranking in the later stage.

So, how to solve the problem of Baidu inclusion and ranking for franchised chain websites? Based on past experience in website ranking optimization, Xiaohei SEO will discuss the following contents:

1. Overview of franchise stations

We all know that franchise websites have a lot of channel structures and web page content. When we try to effectively rank these web pages, we must spend a lot of SEO resources.

Among them, a more important resource is the support of external links. Therefore, it is not an exaggeration to say that franchising websites, from the perspective of SEO, is a resource-intensive industry.

2. The franchise site is included in Baidu

For franchised websites, we have already mentioned the problem of resource allocation. If you have abundant resources before the website is launched, then we may not have any need to discuss it further, but for most websites our resources are limited. Therefore, we may need to refer to the following content:

① Consider your own resources

We all know that when a new website is launched, we focus on the frequency of updates and the quality of content. At the beginning of building the website, we need to think about where our content location advantage lies, whether it is for current entrepreneurs or the frequency of output of relevant content news in the industry.

The first thing we need to do is to establish our own advantages.

②Site structure adjustment

For franchised websites, a good overall website design is a very important step for website inclusion. In many cases, our website is not included in Baidu. Most of the time, when search engines are predicting the website, the internal structure is too disordered, which affects crawling and crawling.

But the adjustment we are talking about here is to effectively regulate the crawler's crawling within the website. If our resources are limited, we can perform nofollow on some channels that are not very important in the early stage, and correctly guide the search engine spiders to crawl more resource-intensive channels.

In this way, we can use more long-tail keyword content to quickly support the weight of the website.

③ Reasonable layout of internal links of the website

For franchise websites, the relevance between web pages seems to be very important, for example: for a franchise page for specialty food products, how to activate each corresponding brand store page, and how to activate the news in the store page.

We all need to plan it effectively, use navigation, and connect the pages in the site effectively.

④Data submission channel

We still think it is very necessary to use the web search resource platform to submit data to the Tianji data collection channel in the mobile member area.

3. Franchise Station Ranking

Franchise website ranking is a relatively "hot topic". The fierce competition does not need to be discussed in detail. There are also some changes in the tax incentives of the manufacturing industry. If you want to stand out among many competitors, you must be more diligent, for example:

① Actively configure Baidu acceleration, use CDN to speed up, and improve the speed of opening web pages on the website.

② Build high-quality external links for the website and make effective use of website navigation, such as: 265, hao123, 2345 and other such resources.

③ Exchange high-quality friendly links. Of course, if you are doing government investment promotion, obtaining resources from government websites for support is also a very good choice.

From the current perspective, the franchised website is relatively trying to solve the problem of Baidu inclusion and ranking. We need to maintain the quality and output frequency of the web pages on the site, obtain high-quality resources to support them, and the above content is for reference only!