How to promote videos on Bilibili? Guide to promoting videos on Bilibili!

Bilibili is a video community based on creation, affectionately called "B Station" by fans. Currently, Bilibili has more than 200 million active users, more than 100 million video views per day, and a total of more than 10 million original submissions.

1. Content Creation

Content is king and will never go out of style. Good content is the key to conversion.

B station activities: Get traffic support from B station

Choose to submit an activity under your own section. Bilibili will provide traffic support for the articles participating in the activity. If you have high-quality videos and participate in the submission activity, the data will definitely not be bad.

Frequency of creation

The creation frequency should not be less than weekly. If the release frequency is too long, the fan loss rate will be higher, unless your video quality is so good that netizens will send you knives if you don’t update~

Release time

The release time should be set during the lunch rush hour (12:00-1:00 p.m.) or evening rush hour (9:00 p.m., 11:00 p.m.). Different areas have different daily peak time periods. For example, for the food area, the evening rush hour should be 7:00 p.m.

2. Data Optimization

Basic data is important, very important, super important! Must optimize! This is the engine that gets your video recommended twice. The better the basic data is, the more recommendations you will get from the platform~

Video guide

At the end of the video, you must beg the audience to give you three likes. Few people will be so excited after watching the video that they will actively give you three likes, unless you are shameless enough to give a reminder and ask for attention + three likes.

Station B activities

Many UP hosts are troubled: they all know that Bilibili provides traffic support for activities, and even some activity topics can create hot spots, but they just don’t know how to judge and choose to participate in activities.

B station's video recommendation mechanism: click rate > share > one-click triple click > comment barrage > completion rate (ranked by the proportion of 2 recommendations)

These basic data: sharing, triple data, interactive data, etc. can be manually optimized in the early stage

3. Traffic support

Business takes off

How can you increase the number of views instantly? In addition to having the right time, place and people, you can also buy traffic directly! Don’t worry about being restricted, because this channel is official from Bilibili, and business is taking off!

Should we make B Station take off? Answer: Yes.

Why do it? Answer: The number of views can increase dramatically, and high-quality fans can be quickly harvested!

But what is the logic behind takeoff, which UP hosts and which scenarios are suitable for takeoff, and how to judge the timing of takeoff.

This article will dig deeper into content takeoff with you.

First: What is the logic behind content takeoff?

Have you ever wondered why your videos are being viewed? The answer is: competition wins .

How to win the competition among hundreds of thousands or even millions of videos every day? The answer is: content takes off .

Why didn’t the platform open up content to take off? What is the logic behind the takeoff of content?

We know that if we want to take off, we have to go through a third party like Huoshaoyun Data. The reason for not opening it up is that the platform hopes to attract more content producers with a relatively fair competition ecosystem. If content creators reach a certain scale, will the content take off like TikTok, where everyone can make Douyin and everyone can take off?

The logic behind content takeoff is actually: the recommendation algorithm that overrides the algorithm recommendation is the algorithm recommendation PLUS. It can break the bottleneck of content competition and fan growth.

In short, with the support of content take-off, you can achieve exponential growth in fans. However, due to considerations such as money, time, and generating power with love, not all UP hosts need to take off. So, do you need to take off?

Bilibili's unique community culture and content ecology have formed a unique user circle. The users in the circle are very precise and their loyalty is far higher than that of other new media platforms. Therefore, more and more brands have begun to place advertisements on Bilibili, but their thinking is still based on the logic of other platforms. It can be said that advertising on Bilibili is a must for commercial content to take off (commercial takeoff).

If you are rich, you can fly whenever you want, with Bilibili’s public domain traffic you can soar! However, taking off is both a good medicine and a poison. Only by creating good content can you fly higher!