Is there any difference between Google optimization and Baidu optimization? How to do Google SEO well?

Why is my SEO promotion not effective? This is the question that many foreign trade companies are wondering about. In fact, if you want to do a good job in SEO promotion, you cannot do it unilaterally. You need a good optimizer/Google promotion company + content suitable for SEO to cooperate with each other. The former is easy to solve. Just find a regular and professional Google promotion company. The latter requires some skills and experience. Is there any difference between Google optimization and Baidu optimization? How to do Google SEO well? Let’s learn more about it with Dongguan SEO editor!

Is there any difference between Google optimization and Baidu optimization? How to do Google SEO well?

Next, let’s talk about the three parts of title tag, article content, and article length: What kind of content is more conducive to SEO promotion?

What title tags google ranks higher?

The target of SEO is Google crawlers, but also overseas consumers, so a good title tag should not only be attractive but also contain keywords.

So when writing title tags, there are a few factors to consider:

1. Different web pages should have their own unique Title Tags.

In order to save time, many web designers will repeatedly copy the same template when designing web pages, which leads to the same head information in the HTML file of the web page.

In fact, the contents of different web pages are also different. They may talk about products or services. The same title tags will cause the crawler to be unable to distinguish the pages by tags, thinking that N pages with similar title tags are the same page. In the end, only one of them will be included, affecting the inclusion of other similar pages.

2. Title tags should be attractive from the user’s perspective

When search engines search for web pages and display them, the title of the web page comes from the title tag. Despite the presence of additional information and other content, the title is still the most important factor influencing customers to click on the web page.

It is difficult for a website to generate traffic on its own. It needs to be exposed through search engines to attract clicks. From this perspective, the title tag determines the life and death of a website.

3. The title tag should contain the corresponding keywords

It is common sense that the title tag should contain keywords. What I want to emphasize is that this keyword must correspond to the web page, not the website.

For example, if a web page talks about "biomass pellet machine", then even if the website optimization keyword of the website is "biomass pellet machine", it is recommended to write "biomass" or "pellet machine" in the web page title tag.

You can also insert brand words in the title tag, but not too frequently, no more than 3 times at most, otherwise you are likely to be penalized. When writing, you can choose a structure like "article name-category name-website name" or "article name-website name".

4. The number of characters in the title tag should not exceed 75. Google has a limit on the number of characters in the title tag. Therefore, the longer the title tag is and the more keywords it contains, the better. If the title tag is too long, it will be folded in the search results page and displayed incompletely. Customers may find it difficult to understand if they cannot read it completely.

Generally speaking, putting keywords at the front of the title tag is more conducive to SEO promotion, but Google has updated its algorithm in recent years, and the importance of content has increased significantly, so it doesn’t matter whether the keywords are placed at the front or the back.

What kind of content is easier to promote through SEO?
What kind of content is more likely to be indexed by Google? Of course, it is the content that is highly relevant to specific keywords, but this does not mean that the content of the article is not important. In fact, after several updates to Google algorithms, the proportion of content has become increasingly important.

Therefore, when writing web copy, not only should a large number of different but related keywords be arranged, but the logic must also be self-consistent and conform to the readers' reading habits.

For example, if you want to optimize the word "xx training", it is not as simple as having "xx training" appear multiple times in the text, but you need to develop around this keyword and layout other highly relevant keywords.

For example, teachers, students, exams, schools, education, etc. are all considered keywords related to "training". The existence of these keywords is to avoid excessive repetition of core keywords and to increase relevance and weight to improve exposure.

Remember, writing SEO content is not about stacking keywords, but about inserting keywords while ensuring the logic and content of the article.

What article length is good for SEO?
Is it better for SEO promotion articles to be longer or shorter? In fact, it’s still the same old saying: “SEO’s target is Google crawlers and also overseas consumers”, so we need to consider both aspects.

From the user's perspective, the length of the article is not important as long as it can solve the problem. From the crawler's perspective, the article should not be too short.

If an article only has a few dozen words, it is difficult for Google crawlers to determine the subject of the text, nor can they determine which keywords are most relevant. Not only will this affect its inclusion, but it may also be suspected of being duplicate content.

Moreover, if there are too many pages with too little text, it may lead to an increase in the number of duplicate pages within the website, and the similarity between the pages will be too high, so the ranking will naturally not be good.

Therefore, when writing an article, the minimum length should be more than 200 words. If you have useful information or real content to write, you can write it longer. This will not only make users feel that the article is valuable, but also enhance the authority of the website.

However, if the content is too long, it will easily make users feel tired. Therefore, if your content is not "pure dry goods", it is recommended to keep the article between 400-800 words. As for FAQ and other content that can be explained clearly in one or two sentences, you can shorten it appropriately and there is no need to write it too long.

From the above, we can see that the difference between Google and Baidu is not that big. From the design of the website to the update of the content, these can determine the ranking of keywords. That’s all I’m sharing with you today. If you have any questions, feel free to ask me.