Deng Chao’s personal information: The “red line” that website SEO optimization cannot touch

There is an old saying that goes "When you live under someone's roof, you have to bow your head." No matter which platform you want to develop on, you have to abide by the rules of the platform. Otherwise it will be difficult to have good opportunities and hope. As the largest search engine tool in China, Baidu has a huge amount of data information. Therefore, for webmasters, having a natural ranking on Baidu means huge traffic and abundant rewards. And this kind of natural ranking is what we usually call website SEO optimization. Baidu's rules are called "algorithms"! Baidu will only give better rankings to those websites that "follow the rules"! So what are Baidu's rules (algorithms)? I will give you a brief explanation above.

Baidu Algorithm---If you touch these red lines, you will be eliminated sooner or later

The Green Radish Algorithm was launched on February 19, 2013 with the purpose of severely cracking down on cheating activities such as hyperlink intermediaries, selling links, and purchasing links. The introduction of this algorithm effectively prohibits malicious link exchanges, announces external link activities, and effectively purifies the Internet ecosystem.

Website SEO optimization response strategy: It’s not that you can’t buy it, because search engines are machines, not people. As long as the weights cannot differ too much, and you have to buy links related to your own industry. Also, don't buy too much at one time and stay within the rules.

The Pomegranate algorithm was launched on May 17, 2013. Its purpose is to focus on cleaning up pages that contain a large number of despicable advertisements that prevent users from browsing normally.

Website SEO optimization response strategy: turn off pop-up windows, or put them where they do not block the main content of the website, and not too many. In addition, you can add the noffer attribute to let the spider bypass the crawl.

The Ice Bucket Algorithm was launched on August 25, 2014 for website SEO optimization. The purpose is: to launch the "Ice Bucket Algorithm" for low-quality sites and pages, mainly to combat activities that affect user experience, such as forced pop-up APP downloads, user login pressure, large-scale advertising, etc. Related reading: What exactly is the content of website SEO optimization?

Response strategy: Redesign the website or conduct overall visual planning to make the page cleaner. And cancel the related forced download and turn it into guided download. In addition, don’t think that Baidu cannot recognize pictures. Just look at the Baidu mobile phone photo search engine and you will understand. The promise of technology is that it can achieve too many things you don’t know about, so don’t be complacent.

Blue Sky Algorithm November 21, 2016

The purpose of launching website SEO optimization is to severely crack down on soft articles and directory activities sold by news sources, and give users a clear search sky.
Website SEO optimization response strategy: Do not visit or contact or search related websites, because computers have IP addresses and can monitor user activities. Understand what users like. Once discovered, you may be implicated! The machine may not be able to do it, and it is hard to say whether you can be manually demoted.

The Skynet algorithm was launched on August 10, 2016. Its purpose is to impact sites that are found to be stealing user privacy through web searches. The serious manifestation is that malicious code (mostly JS code) is embedded in the web page to steal the QQ number and mobile phone number of netizens.

Website SEO optimization response strategy: If similar software is needed, you can add the noffer attribute. If it cannot be added and you still want to use it, it is recommended not to do SEO, but to do Baidu's bidding promotion.

The Hurricane Algorithm was launched on July 7, 2017. Its purpose is to severely crack down on websites whose content is mainly derived from cheap collections. At the same time, Baidu Search will completely eliminate cheap collection links from the index library, provide more display opportunities for high-quality original content, and increase the healthy development of the search ecosystem.

Website SEO optimization response strategy: This is very clear, that is, do not plagiarize articles from other people's sites. Even if you modify them slightly, Baidu can now recognize them. It is better to write original articles! If you can't write it yourself, find a professional to write it. Maybe it feels like spending a little more money, but I personally think that in terms of the current Internet environment. This investment will give you huge returns.

The Qingfeng algorithm was launched on September 23, 2017. Its purpose is to severely punish websites that cheat users and get clicks through web page titles, thereby ensuring the search user experience and increasing the healthy development of the search ecosystem.

Website SEO optimization response strategy: Don’t be a clickbait. Now Baidu can fully identify the relationship between the title and the content, and there is no need to use it manually to find it out. So "little cleverness" is no longer useful. Write a good soft article

The Lightning Algorithm was launched in early October 2017. Its purpose is to: The first screen loading time of mobile pages will directly affect the search ranking. Pages that are opened within 2 seconds will receive higher evaluation and ranking treatment from Baidu. On the contrary, pages with a loading time of 3 seconds or more will be suppressed.

Countermeasures: A server with a fast update speed. This money really cannot be saved. A good server can prevent the website from being hacked, and it does not need to be placed together with other sites, because if one of the websites on the same server is attacked, it will affect all the websites on the server. A server is like a house that people buy. Who doesn’t want to live in it by themselves and have a private space?

The Thunderbolt algorithm was launched on November 22, 2017 with the following purpose: to severely crack down on cheating activities that increase website search rankings by brushing clicks; thereby ensuring the search user experience and increasing the healthy development of the search content ecosystem.