How to operate and promote Weibo? 5 tips for Weibo operation and promotion!

Weibo's business model is already quite mature. For example, a self-media celebrity like "Office Xiaoye" took less than three months to become popular on Weibo. Today we will talk about 5 tips for Weibo operations~

1. Weibo publishing format

In addition to being able to post text + pictures, Weibo can also post text + videos; text + headlines; text + voting; text + topics, etc.

Each form has different effects. Text, pictures, and videos look intuitive, while headlines are more spreadable. Voting and topics can increase fan engagement and thus attract new customers.

(Swipe left and right to view examples)

2. How many Weibo posts should you send every day?

Some bloggers post dozens of Weibo posts a day, thinking that the more the better. In fact, this kind of continuous screen-filling behavior is wrong. I have seen some marketing accounts repost dozens of Weibo posts in one go, and finally they were reported by fans and blocked by Sina.

Bloggers should avoid having too much content, but also avoid going to extremes and updating a Weibo post every few days. The most reasonable frequency of posting on Weibo is 3-5 posts, with at least half an hour interval. It not only maintains the activity level of Weibo, but also avoids flooding the screen with messages that are offensive.

3. Give Weibo a “live” feel

After opening, many Weibo accounts only show an official perspective and never consider the user experience. For example, a boxing gym operates a Weibo account that often posts five consecutive membership recruitment advertisements and reposts other people's Weibo posts every day. In fact, most users don't like this. If you can post some training videos and daily life of students, then Weibo will be like a person who is "alive".

4. Focus on original content

Operators often say: "Content is the main thing, channel is king." Content is the foundation of operation, and channel is the icing on the cake, which emphasizes the importance of content.

Therefore, it is particularly important to continuously output content. After opening a Weibo account, you must have your own content to make users remember you. As long as you persevere and work hard, you can gain the attention of accurate users.

5. Build your own social circle

Today's operations are all matrix-based, and it is relatively difficult to operate a single account. Friends who often browse Weibo will easily find that the big Weibo accounts tend to stick together. Take the three giants of Weibo, "Tooth Fairy, Gushan, and Lou's" as an example. The well-known big Vs Xiaoye Meizi Loves to Tucao, My Friend is a Dastard, and British Newspaper Sister are all Gushan's accounts.

To put it simply, you have a "good idea" and I have a "good idea". If we exchange them, we will have 2 "good ideas", which is the effect of 1+1=2. Therefore, if a boxing gym wants to develop rapidly, it is crucial to join forces with peers. Only by helping each other can they thrive together.

Related reading:

1. Weibo operation skills: How to harvest Weibo traffic?

2. 8 key points of Weibo operation, everything you don’t know is here!

3. Sharing practical tips on Weibo operations: How to quickly increase followers in a pleasing way?

4.4000 words of practical tips on Weibo operations. Don’t ask how to operate Weibo again after reading this!

5. Durex Weibo operator talks about 50 experiences in new media operation!

6. Do you know the 10 tips for Weibo operation and promotion?

Author: Fighting Junior Sister

Source: Fighting Junior Sister