Tips for making home building materials landing pages!

December is a good time for decoration. Building materials customers who have sensed business opportunities (such as bathroom, panels, doors and windows, pipes, paints, etc.) have already begun to take advantage of this wave of popularity and place advertisements to complete year-end performance ahead of schedule!

The thoughtful editor will help you achieve your performance goals and will share with you the techniques for making home furnishing and building materials landing pages to help you achieve great conversion results!

1. Landing page creation skills

Without further ado, let’s take a look at the content of the effective building materials landing pages:

The structure looks simple, but each section contains little secrets. Let’s reveal the secrets of each section!

1. First picture design

Let users know what you do at first glance. The first screen can be in the form of a single image, a carousel image, or a grid image.

1) Single picture : Due to the particularity of building materials products, it is not possible to directly display the scene. You can directly use clear product pictures + pain point copywriting to express;

(Pipes)

2) Carousel images : suitable for displaying effect scene images of building materials. No text is required for the images;

(Doors and Windows - Sun Room GIF)

3) Grid image : Suitable for close-ups of materials, highlighting the texture of building materials, and can be paired with copy related to product selling points.

① It is not recommended to use the 9-grid layout, as a single image is too small to display materials and building material scenes intuitively;

②The number of words for each picture selling point should not exceed 5 words.

(Plate type)

2. Conversion guidance

The conversion settings for home building materials can generally be divided into form collection and public account following.

1) Form collection

①Activity form

It is usually composed of activity discounts + service advantages + form filling, and mainly stimulates users to fill in the form through surprise discounts.

② Inactive form

It is usually composed of product type + free service + form filling, and mainly attracts users through service advantages or free quotes.

2) Follow the official account

It is usually composed of promotional offers + follow buttons. You can add limited-time and limited-quantity content based on customer content to create scarcity (also applicable to form collection) and attract user attention.

3. Product advantages

Highlight the performance advantages of the product, and display it from multiple aspects to build user trust, so that users feel at ease with the product and service.

4. Case presentation

It mainly reflects the functionality and aesthetics of the product, so the picture should be enlarged as much as possible when displaying it.

1) Product + application scenario corresponding display

Let users understand the final effect of the product more intuitively.

2) Application scenarios are displayed separately

It allows users to understand more usage scenarios of the product.

5. Contact information

Add contact information to facilitate users to consult at any time and increase customer orders.

(Example 1)

(Example 2)

The above are the commonly used elements of home building materials landing pages. In addition to the above content, you can also add company profile, service process, promotions, cooperative brands and other content sections according to customer needs.

(Company profile example)

(Service process example)

2. Full display of high conversion landing pages

Next, we will create a complete high-conversion landing page based on the above production techniques, as follows:

The above is the design routine for the building materials landing page. Doesn’t it make your thoughts much clearer after reading this? Now you can start running your ads! See you next time!

Author: Qinglan Jun

Source: Qinglan Project