How can I create a high-authority Zhihu account?

When I operate Baidu traffic diversion, I usually use these platforms: Zhihu, Jianshu, Douban, 360 Books, Baijiahao and major self-media platforms to realize batch operations simultaneously. I believe that many bigwigs will agree with this point of view. Internet promotion requires a wide range and continuous output of soft articles, which will naturally bring in a steady stream of traffic.

Okay! No more nonsense. Today I will talk to you about how to use Zhihu. As we all know, Zhihu itself is a high-end knowledge platform, and its users are mainly middle- and high-end white-collar workers. In addition, Zhihu is a high-authority website with huge traffic, and the content in Zhihu can quickly occupy the ranking on Baidu's homepage. This is also a traffic platform that I like to layout.

Here is a picture for everyone. We can use the webmaster tools to check the daily traffic of this website.

From this picture we can see that Zhihu’s daily traffic is unimaginable. Baidu estimates that the traffic reaches 400,000.

When we know that Zhihu has such a large amount of traffic, then what are the user groups in Zhihu? For many friends who are doing traffic promotion, it is extremely important to understand the user attributes of a platform.

About Zhihu User Group

First, the ratio of male to female fans

At present, male fans on Zhihu platform account for 53.3%, and female fans account for 46.7%. Judging from the fan base alone, the ratio of male and female fans on Zhihu platform is relatively balanced compared with other platforms.

Second, age level

The age range of Zhihu platform users is between 20 and 40 years old, with the majority of fans aged 25-35, followed by fans born in the 1990s who are aged 20-24, while fans aged 35 and above only account for 14%.

Third, regional analysis

At present, the fans of Zhihu platform range from first-tier cities to fifth-tier cities, but most of them are first- and second-tier fans.

Fourth, the quality of fans

Zhihu's fans are all high-quality customers, basically middle-class white-collar workers, and their ability to accept new things and learn is completely different.

The above is the author’s analysis and explanation of the Zhihu platform population. Next, I will share with you Zhihu’s ranking rules and how to quickly cultivate a high-authority account to help us attract traffic more directly and quickly.

Zhihu's ranking rules and how to maintain high-powered accounts

First, Zhihu ranking rules

Let me first talk about how Zhihu operates. Currently, Zhihu mainly relies on establishing columns to post articles, asking questions and answering them, posting ideas and other methods to attract traffic.

Zhihu's ranking rules mainly include the following points:

1. The content must be original. Whether it is posting or answering, originality is the first element.

2. In addition to being original, the answer must be valuable and have a certain depth.

3. It is generally recommended that the article be more than 1,500 words, with 4 pictures and proper layout.

4. To answer the other party’s questions, you need at least 300 words. The more complete and detailed your answer is, the higher your ranking will be.

5. Zhihu focuses on recommending certified accounts and big V accounts, so it is best to authenticate your account for better operation results.

As for how to write questions and articles, you can search for relevant words through Baidu, and write with your own ideas based on the content pushed by other websites. I will not share the specific operations here.

Second, the method of raising high-powered accounts

When it comes to maintaining a Zhihu account, there is a name involved here, which is the Zhihu salt value.

Let's take a look at this picture. This is the Zhihu Salt Value score of one of my accounts. I guess many newbies don't know what this means? Here I will briefly explain that the Zhihu Salt Value score determines the weight of the Zhihu account. When I say this, I guess everyone understands what I want to express.

In the picture, there are two rights: Green Channel and Public Editing.

To explain, to activate these functions, you need to reach the corresponding salt value points. The more you activate, the higher the weight of the account.

Because no matter what platform you use, if you want to be recommended by the platform first, building a high-authority account is a very important part of the operation.

How to quickly improve the weight of Zhihu account?

1. Write one question, one answer and one article every day.

What does it mean? It means that in the early stage of account maintenance and operation, an account must ask questions, answer questions, post articles every day, and like and comment on popular questions and answers.

Let the system remember you. With your Zhihu account, you are already halfway to success in operating Zhihu.

2. Zhihu works like and comment on each other

When no one pays attention to you in the early stage, no one will like the articles you post. At this time, you need to get likes and comments.

How to do it? It's very simple. Just search in the QQ group: Zhihu mutual likes/mutual brushing, you can find the relevant group, then join the group and find people to like each other and cooperate.

3. Maintain your account for 5 days

You should not stop updating during the account maintenance period. If you persist in doing the above repetitive operations, you will definitely be able to quickly create a high-authority Zhihu account.

Author: Fengzi self-media

Source: Lu Songsong's blog