Valentine's Day Facebook Ads, Get It Right!

February 14th is a special day for lovers all over the world, with total spending on Valentine's Day in the United States reaching $21.8 billion in 2020. The Valentine's Day promotion war has begun. It is said that Valentine's Day marketing should be started early, so how should we plan holiday marketing in advance?

1. Valentine’s Day Hot Search Terms and Consumer Insights

Although the epidemic has had a great impact on people's lives around the world, Valentine's Day still has special significance. In 2020, the top three countries in Valentine's Day consumption are the United Kingdom, Ireland, and the United States.

Consumers' searches for the keyword "Valentine's Day" generally begin after Christmas, with search volume gradually increasing throughout January and reaching a peak between February 11th and February 13th.

According to a survey by the National Retail Federation, although the number of people celebrating the holidays is decreasing, per capita spending is increasing. The ratio of searches for the term "gifts for men" or similar terms (gifts for husband/him/boyfriend) to "gifts for women" is 3.5 to 1. People also look for gifts for children and pets.

Statistics show that in 2021, men are expected to spend an average of $231 on Valentine's Day, while women are expected to spend an average of $101. In terms of age groups, nearly 60% of people aged 25-34 and 35-44 plan to celebrate Valentine's Day, and the average budget for these two groups is over US$240. The average budget per person for all age groups was over $100.

2. Valentine's Day Product Planning

Since 2020, candy, greeting cards and flowers have maintained their popularity at over 36%, and 20% of respondents said they would buy clothing. E-commerce platforms are gradually becoming the preferred place for shopping, with 38% of respondents saying they would look for gifts online.

In the United States, flower gifts, electronic products, bouquets, and gift baskets are all popular Valentine's Day gift categories. The British prefer chocolate candies, Valentine's Day cards and stuffed toys.

In addition to gifts for Valentine's Day, decorations such as candles, stickers, ribbons, balloons, hearts, fragrances, vases, etc. that are needed to create an atmosphere in various places are also hot-selling products.

1. Product planning ideas

Analyze last year’s Valentine’s Day sales through several aspects, such as which products exceeded expectations/customer average spend/which time period had the highest sales and traffic. You can refer to the trends in recent years and the situation of large sales websites to finally determine this year's products and promotion strategies.

If your product is not suitable as a regular gift, you can make it a gift suitable for a certain type of person and label it as suitable for that group of people, such as giving a juicer to healthy eaters/athletes and fitness people, and giving a feeder to people who have pets.

2. Product creation suggestions

– Not just limited to couples, but viewed as a festival for expressing affection, expanding the audience range.

– Create matching items for couples, and achieve the effect of 1+1>2 by matching colors, patterns, and products of different sizes.

– The color combination is unified to create a Valentine’s Day atmosphere.

3. Sharing Valentine’s Day Marketing Creativity

1. Create a Valentine’s Day gift guide

Gift ideas can be displayed in categories based on the products you sell, such as by age, theme, or price. Publish a gift guide and link to specific products on your website so users can easily add to their cart.

2. Social Media Interaction

Launch Valentine's Day themed activities and create hashtags to attract users to share topics such as their own, their parents' and their friends' love stories, terrible Valentine's Day gifts, awkward dating experiences, etc. on social media, and offer prizes to encourage users to share.

3. Email Marketing

Send Valentine's Day cards to your customers through email marketing, but don't use this as an overt marketing campaign. The copy should convey that you are our core customer and we can provide them with special offers.

4. Website promotion pop-up

During Valentine’s Day sales, you can create promotional pop-ups to direct users to promotional products. Additionally, you can tie your product into Valentine’s Day by offering free shipping to subscribers and perhaps free gift wrapping as an added bonus.

5. Offer last-minute discounts

Generally, Valentine’s Day Facebook ads will start running as early as February 1 to reach early shoppers. 70% of shoppers will buy gifts in the week before the holiday, so ads can be run in the week before. But there will always be some procrastinators, so offer last-minute discounts to your customers as well.

Author: YinoLink

Source: YinoLink