Top 10 digital marketing trends in 2022!

With the continuous development of the Internet era, digital marketing has replaced traditional marketing and become the basic marketing strategy. The outbreak of the COVID-19 pandemic has not only accelerated the transformation of corporate marketing methods, but also made companies willing to invest more money in digital marketing layout.

Digital marketing is developing faster and faster, and this "constantly changing" process is full of "unpredictable" characteristics. Enterprises must embrace change and grasp the pulse of digital marketing in order to better benefit from invincibility. Marketers must continue to pay attention to market trends and changes in consumer preferences and make adjustments at any time to ensure that they "reach consumers in the right way."

Here are the top 10 important trends in digital marketing in 2022. I hope they can provide you with reference and guidance for optimizing your digital marketing strategy and help you make wise decisions when using technology for marketing and public relations.

Artificial Intelligence (AI)

As the technology continues to improve, artificial intelligence (AI) is now used by various industries, including retail, banking, healthcare, and more. In the marketing field, marketing robots have been widely used in customer service calls, new product promotions and other fields.

Artificial intelligence (AI) can not only automate basic tasks, such as reporting on website traffic, but also recommend keywords to optimize search rankings and even predict what customers may buy in the future based on their past purchases and browsing history. Artificial Intelligence (AI) is revolutionizing the way marketers approach digital marketing and will become an important technology that businesses cannot ignore.

The rapid emergence of artificial intelligence (AI) tools indicates that artificial intelligence (AI) will play an increasingly important role in product marketing and business operations.

5G ushers in a new era

5G networks are being adopted around the world.

Mobile users crave richer, more interactive experiences. The smooth experience brought by 5G technology allows users to take the lead in in-depth use in areas such as video, social networking and games. This will enable marketers to deliver data-heavy experiences that were not possible in the past. Empowered by 5G, marketers can not only master more powerful audience targeting capabilities, but also realize a variety of new experiences including high-speed data transmission, 4K video, high-definition augmented reality, and high-definition virtual reality.

Voice Search

According to forecasts, the market for voice search will grow to $40 billion by 2022!

The increase in smartphone penetration has led to the widespread popularity of voice assistants, with more and more people using voice search to discover, learn about and purchase products. This user habit makes voice search marketing one of the most important marketing strategies today. Consumer spending via voice assistants is also expected to exceed 18%.

In addition to its outstanding performance in the 2C market, intelligent voice technology has broader prospects in the 2B field. The most common thing is that more and more companies are beginning to use chatbots to solve customer service needs in order to improve the efficiency of handling inquiries on social media channels or other online platforms.

Artificial intelligence (AI) gives chatbots real personalities, rather than simply communicating mechanically via social media - this allows customers to enjoy a personalized and enjoyable consumer experience, making the interaction more interesting and prompting consumers to be more willing to interact and provide valuable feedback and information.

"Social e-commerce" and "shoppable advertising" will become trends

The outbreak of the new coronavirus pandemic has greatly promoted the rapid development of "mobile commerce": in 2020, mobile shopping in the US market exceeded US$53.2 billion, a year-on-year increase of 55%. App Annie predicts that by 2025, time spent in shopping apps will increase by 40%.

1. Social commerce will continue to be a mainstream trend in 2022

Social e-commerce already has a market share of $36 billion in the United States, and is expected to reach $47 billion by 2022 and $80 billion by 2025. Social shopping has become a marketing strategy of choice for more brands. Right now, Facebook, TikTok, Instagram, and Snapchat are all developing social e-commerce.

It has become a trend for brands to sell directly through social tools. This process allows customers to freely research, find, compare the products they need, and purchase through the checkout process within the social media application. In this way, not only can the customer shopping process be greatly reduced, the shopping experience be optimized, and the shopping conversion rate be increased, but also a personalized shopping experience can be provided to customers, thus enhancing their loyalty to the brand.

2. The most popular "shoppable video ads"

Today, 40% of marketers are using shoppable video ads, according to Marketingdive. Marketers from brand merchants create "shoppable videos" on platforms such as Instagram, Amazon, and Youtube. The content covers interactive fashion shows, creative videos by influencers, and lifestyle videos.

Mobile streaming is going mainstream

With the continuous advancement of 5G and mobile phone hardware technology, users can watch Netflix, HBOGo, Twitch, Amazon Prime, Youtube and other mobile devices smoothly, which means that streaming media is no longer exclusive to big screens.

In 2020, the time users spent on mobile streaming increased by 40% year-on-year. In 2021, U.S. users installed an average of 9.5 streaming apps on their mobile devices, an 85% increase from 2019. This trend will continue to expand in 2022.

The “social network” feature of mobile games

According to Nielsen data, 71% of millennial gamers watch gaming video content or gaming-related content on streaming platforms such as Twitch and YouTube. Not only that, mobile games themselves are also paying more and more attention to social functions. Mobile games are no longer satisfied with conventional chat functions. Social media connections, audience modes, and cross-language social networking have become "social options" for mobile games.

Video Marketing

In 2020, 63% of mobile traffic will be video traffic; it is predicted that this figure will grow to 76% by 2025.

Corresponding to this is the continuous increase in commercial value. According to Statista data, by 2024, video advertising revenue will reach 35 billion US dollars.

The reason for such market data is that users pay more attention to video content than other types of content. According to Facebook, video content retains users’ attention five times longer than static images.

Most companies, including brand merchants, are very sure of the importance of video marketing. As video sites continue to grow, video marketing will become even more important. 84% of consumers agree that their purchases have been influenced by video content. Data shows that 61% of companies will increase spending on video marketing. In 2022, video marketing will become a major marketing strategy for businesses.

Marketing automation trend is developing rapidly

As the traffic dividend reaches its peak, market competition in the era of inventory has put forward new requirements for marketing efficiency. This also creates a bright future for marketing automation. Data shows that the global marketing automation market size will exceed $1 trillion in 2022. Nearly 60% of business leaders expect to increase marketing automation budgets and investments in the next 12 months, 67% of top marketers trust marketing automation, and more than 20% of marketers are promoting marketing automation.

Mobile marketing first

People are increasingly using mobile devices instead of desktops, which means that mobile marketing strategies will become your first choice whether you like it or not.

Whether it’s optimizing your website design to automatically adapt to mobile screens, or simply creating a separate app to fully “package” your company onto your customers’ phones and tablets. Making your online content easily accessible to your customers on any mobile device will be the foundation of your future marketing strategy.

Personalized Marketing

"Information explosion" is a topic that has been talked about for a long time. Every mobile user is exposed to dozens or even hundreds of advertisements every day. Most of these advertisements are a "waste of traffic" for mobile users. What can attract their attention are those advertisements that truly "interact" with them. According to Adweek, personalized marketing can increase the efficiency of advertising spending by 30%.

Author: Cool Technology DotCUnited Group

Source: Cool Technology DotCUnitedGroup