What is the main function of the Douyin live broadcast room?

The main promotion function of Douyin live broadcast room supports the anchor to pin the main recommended products to the top of the shopping cart/enhance the display. Let’s take a look at the function introduction.

1. Function Introduction

It now supports anchors to pin the main products in the shopping cart/enhance the display to improve operational efficiency.

You are now invited to participate in the internal testing of the tool. The function entrance has been opened for you. You can observe whether the sales efficiency of the main products/overall live broadcast room has been improved after the settings.

The feature is currently in internal testing and is visible to nearly half of users. Different users may see the following three effects.

2. Instructions

Using Baiying

Step 1: You can set it after the broadcast starts. Go to Baiying-Live Broadcast Management-Live Broadcast Console-Add Main Product

Step 2: Fill in the main reason: The main reason directly determines the user's understanding of the product. Please be sure to express the product's selling points well.

It is recommended to reflect "Product Name + Selling Point": up to 8 characters, click "Confirm" to complete the setting:

Only the featured products can be deleted within 1 hour after setting. Please cherish the special position of the featured products and release the best products in this event.

2. Use the mobile terminal: You can set the main push before and during the live broadcast

3. Tips for using the main products in the live broadcast room

1. Configure the main products before broadcasting to effectively improve the conversion efficiency of the first screen products in the shopping cart

2. Combine purchase discounts with discounts for multiple items to effectively promote combined orders for multiple products

For example: the live broadcast room has set up a promotion of 50 yuan off for some products when the purchase is over 199 yuan. Multiple products that meet the discount conditions can be set as the main products at the same time, guiding consumers to place orders with one click and reach the discount threshold, effectively promoting the combined transaction of multiple products and increasing the average order value and conversion efficiency of the live broadcast room.

3. Flexible recommendation of matching/related purchases based on the product combination of this event

For example, in a clothing live broadcast room, you can set recommended tops + bottoms, clothing + bags/shoes and socks and other product combinations as main products, and coordinate with the host's explanation of the products and the model's outfit show

FAQ:

1. Why does my live streaming console not have the entry function for the main products?

When the broadcast is not started, the entrance to the main product will not be displayed.

This feature is currently only available to a small number of users. If it is not displayed after the broadcast, please stay tuned.

2. Why can't I click on the entry for the recommended product?

It is necessary to ensure that the number of products in the current live broadcast product list is greater than or equal to 15, otherwise the main product setting will not be possible.

3. Why can't I find some of my products in the list when I set them as featured products?

Super lucky bags, expert exclusive prices, and flash sale products do not support setting as featured products and will be automatically filtered out.

4. After successfully setting up, when can I edit the recommended products again (add products/adjust the order/edit the reasons for recommendation)?

You can add/replace the featured product one hour after the edit is successful

5. If I want to remove a product from the center console when I have set the main product, what will happen?

If you need to delete the featured product, you need to ensure that there are at least 2 featured products remaining. You cannot keep only 1 featured product.

If the number of remaining products is less than 15 after deleting some products, configuring the featured product will not be supported.