Xiaohongshu recommends 8 major tracks for Spring Festival topics

The Spring Festival is approaching. Although I don’t look forward to it as much as I did when I was a child, it still has a unique flavor.

When I was a child, what I loved during the Spring Festival were the “good things”, because it seemed that all the good things were only available during the Spring Festival.

As I grew up and my material conditions improved, I found that the taste of the Spring Festival unknowingly became "reunion", and only during the Spring Festival can I be closer to my family.

Well, let’s talk about Xiaohongshu again. During the Spring Festival, all bloggers had a headache about updating. One was the frequency of updates, and the other was the topic selection.

If we update at the same frequency as usual and choose the same topics as usual, there will be obviously fewer people reading it. It feels like a "waste" of energy to update at this time. If we don't update, won't the interruption of updates affect traffic again?

Update frequency

Let’s first talk about the update frequency. What does it mean to stop updating?

It means that you haven't appeared for a long time, users have forgotten you, or the system has not been updated for a long time and your rights have been downgraded.

So from this perspective, user memory is shorter than system memory, so the main consideration is user memory. We need to show our presence to maintain an impression in the user's mind.

So how long is this cycle?

I think it is within the range of three to five days. If it is longer, it may be forgotten. In the era of short videos on the Internet, there are too many bloggers. When you don’t update, users will not stop watching, but will watch others. After finding another person of interest, it will be difficult for them to come back, because users’ time is also limited, and it is difficult to divide it among so many bloggers.

Therefore, it is recommended not to update for more than 5 days at the latest during the Spring Festival.

But it is true that if the high-frequency updates during the Spring Festival are maintained as usual, it would be a waste of energy. After all, users' demands in certain scenarios have begun to decrease. For example, for skin care, it is not that they will not take care of their skin during the Spring Festival, but that they will maintain the original skin care mode and are unlikely to make adjustments during the Spring Festival. What they want to do during the Spring Festival is "entertainment", such as watching TV series, playing with cats, and spending time with family.

Since the rewards for updating are not 1:1, I also strongly recommend that bloggers can relax and take a break, and spend time with their families.

So my suggestion is that the holiday is a total of 7 days, with two updates, and the specific dates can be arranged by yourself.

Topic Selection

After talking about one of the painful things about updating during the Spring Festival, which is the update frequency, let’s talk about another painful thing, which is the topic selection.

Updating topics during the Spring Festival according to the original model will indeed take time, but the effect is minimal. For example, a blogger who does reviews works hard to review a lot, but in the end there are only 3 likes. This is really not due to platform flow control, but mainly because users do not have this demand.

So in order to keep updating and make your data perform better, at the same time! ! ! In order to make the content non-vertical, we need to combine the selected topics.

Below I have made a topic recommendation based on the eight tracks of Xiaohongshu. Obviously, it is not perfect and complete, but it is just a starting point. I hope you can learn my ideas.

1) Fashion/Beauty and Personal Care

I have merged fashion and beauty and personal care. In daily life, fashion refers more to dressing, and beauty and personal care refers more to makeup and skin care. But during the Spring Festival, these categories have one key in common, which is "beauty".

We Chinese have a long-standing custom of wearing new clothes and having a new hairstyle during the New Year, so this is also a perfect topic for matching. (It’s not a title, it’s a topic, which means you can write notes based on this topic. Of course, you have to beautify the title yourself.)

For example, the following topics:

1. The latest nail art recommendations for 2022

2. What kind of hairstyle should I have when I go home for the New Year?

3. Why not wear red to impress your friends in the new year?

4. The skin in the north is afraid of being dry during the Spring Festival. Use these super useful skin moisturizing products

5. What should I do if I break out in acne after eating too much meat and fish? These skin care tips are arranged~

Topics related to the Spring Festival are all acceptable and appropriate. The focus should be on considering the pain points of the crowd and the usage scenarios of the content.

2) Knowledge

1. Selected New Year’s Moments Copywriting

2. Become knowledgeable in front of relatives and friends

3. 2022 New Year's Eve Dinner Copywriting

4. Small games suitable for New Year parties

….

3) Food

1. New Year's Eve dinner menu, just copy the homework

2. You can also show off your skills in making high-value New Year's Eve dishes

There are simply too many to list. During the Chinese New Year, food bloggers are like back at home... There are so many that I can think of easily that I won’t go into details.

4) Fitness

I once crawled the search index for the keyword "weight loss", and found that the most searched time of the year is... the seventh day of the Lunar New Year.

Because at this time everyone has just experienced a lot of eating and drinking and gained 8 kilograms, so of course they want to get back to looking beautiful when they return to work.

Therefore, there will be a huge demand for fitness after the New Year, but it is not necessary to wait until after the New Year, you can do it before the New Year as well.

1. Do these few actions and you won’t gain weight during the Spring Festival~

2. How to quickly get back in shape after the Spring Festival?

…..There are many similar ideas, you can choose according to the actual situation, or even start from the recipe.

5) Film and TV

Another home-field category

1. Popular movies released in cinemas during the New Year

2. Movies suitable for family reunion during the Spring Festival

3. Short American TV series, watch them all in one go during the 7-day holiday~

It couldn't be simpler.

6) Travel

Due to the epidemic, travel may be affected a little, but travel to non-epidemic areas may still be popular, so you can

1. Recommended places for New Year's travel

2. New Year's blessing strategy (various temples and so on)

7) Emotion

1. How to deal with relatives’ forced marriage?

2. How to politely respond to questions about monthly salary?

3. How to explain to relatives that the Internet industry is not about repairing computers?

…..

Another home game.

8) General

The only thing that remains unchanged is gifts, which is also a custom of the Chinese Spring Festival.

Give gifts to elders and red envelopes to younger generations (as if you are the one who suffers the most).

1. Gift recommendations for parents

2. Recommended gifts for relatives visiting

3. Give your parents a home massage during the Chinese New Year (method)

4. Red envelope skin recommendation

…are also good topic choices.

The core logic of topic selection is to combine it with the New Year, user scenarios, and user needs. As long as they can match, they are all good topics.

So if there are no recommendations above, it may be because I am too lazy to write them, but as a reader, you still have to think about them for yourself.

Finally, I still hope that everyone can look at their phones less. It’s the New Year, so spend more time with your family. Being a blogger doesn’t hurt these few days.

Author: Mr. Elksky

Source: Mr. Elksky