Nanjing Province: The website has SEO optimized the homepage, but the ranking is unstable. What should I do?

In the daily work of SEO, are you suddenly very happy one day, and find that the ranking of a certain keyword of the optimized website suddenly enters the homepage, and basically before he can be happy, a few days later, or even the next day, its ranking begins to decline again. This left novice SEO staff a little confused and they had no idea what was going on.

Why does the website ranking suddenly go to the homepage and then disappear? So, why did the website ranking suddenly go to the homepage and then disappear? Based on past experience in optimizing keywords for search engine homepages, Dongguan SEO Feng Chao will make the following analysis:

1. Algorithm adjustment For search engines, algorithms are basically updated automatically. SEO is a job that goes against the current. Perhaps, on the contrary, SEO is also a situation where one party goes down and I go up.

When you use extreme behaviors to operate the website, such as:

① Quick ranking: Utilize the external links of the site group and the loopholes of search engines to quickly improve the ranking of the website and be identified by the optimization algorithm.

②Solution: The problem with website internal optimization strategy is that the most common problem is incorrect title design and a large number of keywords.

③ Flow back: It mainly refers to the flow back of search results. With the help of Baidu algorithm’s detection and adjustment, the estimated ranking is obtained, and then it decreases.

2. Customer demand has always been that search engines tend to focus on the definition of "targeted promotion". For deep learning, due to the different meanings of keywords, there are countless possibilities for searching for a specific keyword.

For example, when you search for the word "health", the search engine is not clear, you also want to return:

① How to exercise

②How to balance your diet

At this time, search engines are more inclined to feedback, and deeply analyze the relevance of the pages you have browsed recently and frequently. This situation is very common for grassroots SEO, because you visit your own website almost every day. Sometimes, this happens.

3. Negative impact It is a slightly sad thing, that is, your ranking estimate has already entered the homepage and achieved a very good position, but because competitors conduct SEO testing on your website.

As long as some of your pages get very good rankings, the other party will use unconventional methods to make them lose rankings quickly.

Perhaps, this situation is relatively common for small and medium-sized sites, but this problem rarely occurs for well-known sites.

4. Internal website strategies Perhaps, if you encounter such a situation, it is a mixed blessing. Originally, your ranking has already entered the homepage, and suddenly the following situation occurs:
① The page becomes a dead link and cannot be browsed, and the incorrect one is deleted.

② The page loads abnormally fast, suffers a certain degree of attack, or is forged.

③ Many internal links of the page are suddenly lost due to incorrect operation of the WordPress SEO software.

Facing this situation, it is very tragic, and SEO staff should pay more attention to it.

The website ranking suddenly goes to the homepage and then disappears. There are still many small details that need to be discussed, and the above content is for reference only.