The latest ranking of 60 information flow advertising platforms in January

The list is divided into three parts: monthly active users of major information flow platforms/crowd portrait data/mobile terminal data rankings. The overall data can be used to infer the traffic trends in February and March, and provide a reference for more accurate targeting of information flow advertising .

Let’s take a look at the overall data performance of major information flow platforms in January:

According to the latest monthly active data in January, among the 60 mainstream information streaming platforms counted, the monthly active users of 37 platforms increased year-on-year, while the monthly active users of 23 platforms decreased year-on-year . The growth of some platforms is more obvious, but the growth of most platforms is smaller.

Let’s take a detailed look at the data performance of each dimension of each major platform in the next month.

▶ Overall distribution trend chart (click to view larger image)

▶ Top 3 monthly active users

The top three apps with the highest growth rates were Xigua Video, followed by Douyin Volcano Edition and Bilibili, with growth rates of 5.6%, 4.6% and 3.1% respectively.

▶ Top 3 monthly active users with the largest decline

The top three platforms with the largest declines were Sina Finance, Autohome, and Autohome, with declines of 4.5%, 4.1%, and 3%, respectively. The declines of all major platforms were relatively small.

Social platforms : Among the 7 social platforms surveyed, QQ Space saw the largest drop of 2.3%, followed by Momo with a drop of 1.8%. Other platforms all saw a slight increase.

Information platforms : Of the 15 information platforms counted, 10 platforms had a small increase in monthly active users, with Sina Sports having the largest increase of 2.9% and Sina Finance having the largest decrease of 4.5%.

Browser platforms - Except for Xiaomi Browser which saw a 0.2% decline, the monthly active users of all other 8 browser platforms recorded a slight increase.

Video platforms - Among the six video platforms counted, Xiaomi Video's monthly active users decreased by 0.6%, while the other platforms all saw an increase in monetization.

Short video live streaming : Among the 7 platforms counted, except for Baidu Haokan Video, which had a slight decline in monthly active users, the monthly active users of other platforms continued to increase. Xigua Video had the largest increase of 5.6%, followed by Douyin Volcano Edition with an increase of 4.6%.

Audio platforms : Among the five platforms counted, the monthly active users of Lanrentingshu increased by 1.8%, Ximalaya increased by 1.5%, and Lizhi decreased significantly by 2%.

Other platforms: The monthly active users of maternal and child platforms Youbaobao and Mama.com increased slightly by 2.2% and 2% respectively; the monthly active users of the three tool platforms all declined slightly, with the Chinese Perpetual Calendar seeing a slightly more significant decline of 1.9%; the monthly active users of the knowledge question and answer platform Zhihu declined by 0.2%; and the monthly active users of the social e-commerce platform Xiaohongshu increased by 1.6%.

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

The mobile device coverage rate based on the data statistics in the period (February 8th – February 14th) is as follows. Aidou who have device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in January, which we have compiled and presented to you. We hope it can help you make references for channel selection and delivery optimization.

Author: Ai Qi bacteria

Source: Aichisem