Recently, several developers have asked me how to get on the App Store featured page. When asked in detail, most of them are attracted by the huge traffic and brand publicity brought by the featured page; a small number of people want to solve the complex of "getting Apple's recommendation in their lifetime." Regarding how to get Apple's recommendation, it has been previously published in "18 Ways to Make Your App Stand Out" and "How to Impress Apple Editor with a "Private Email"? 》 and other articles. If you want to know the specific operation methods, you may wish to read it. Today, based on the experience of foreign colleagues, I will introduce several methods to you, hoping that it will be helpful to developers who are trying to get their apps listed on the featured recommendation page. one. Focus on design In fact, when Apple's review team selects apps that are worth recommending, the first thing they pay attention to is the app's icon. Faced with a screen full of icons, there is no doubt that they will choose the most beautifully designed ones. After selecting the icon, they may learn more about the app: app screenshots, app description, etc., or actually try out the app. So, when you’re getting your app featured, it’s best to design an icon that will impress the Apple review team. Of course, we can’t ignore the app screenshots and the design of the app itself. These can ensure that your app stands out from the crowd with a good impression.
Note:
You can take a look at the apps on the App Store's featured recommendation page. From the app icon to the entire interface design, all of them are well-designed. Therefore, if you want to get recommendations from the App Store, it is important that the design conforms to Apple's aesthetics (Apple has always attached great importance to exquisite design, which is one of the reasons why Apple products are popular). two . Give Apple enough time On the App Store's featured recommendation page, Apple not only set up exposure positions such as "Editor's Choice" and "Popular Apps", but also added sections such as "Excellent New Apps", "Excellent New Games ", and "Best Updated Games". If you want your app to be included in these sections, it’s best to tell Apple two weeks before your launch or update that you want to be considered for recommendation, and clearly tell Apple that you can postpone your launch if they need more time to decide whether to recommend your app. Otherwise, your app is likely to miss out on being featured. Remember, you may be dealing with an App Store business manager who, when he sees your application, will decide whether to recommend your app to the editorial team, and the editorial team's review also takes time. So, you have to factor this into your app launch or update schedule. three. Remember to add video We have previously introduced several ways to get your app featured, one of which is to create App Previews. Of course, this is a good way, but it is not very suitable to be put in an email to Apple - App Store business managers or editors receive many emails every day, so the chance of actively downloading it is very small. Additionally, the 30-second limit significantly reduces the opportunities to showcase your app. In this case, you might want to make another video and put it on a video site such as YouTube to really showcase your app, and then try to put a link to the video in an email or app information. Four. Find the right referral Let me tell you a true story: one of our clients emailed 26 people at Apple in order to get his app featured. But the end result was an email telling him to "stop emailing." So, if you want to get a chance to be recommended by sending emails, please make sure you find the right contacts and that these people are suitable for your app type, otherwise your emails will just go into the trash or you will be blacklisted by Apple employees.
Note:
As for how to find the right person, you can refer to the article "How to impress Apple editor with a "private email"? 》The method recommended in . five. Take advantage of Apple's recommendations If your app is recommended, you can try to contact some mainstream media. Media coverage will greatly increase the influence of the recommendation. If your target users happen to see this report, they are likely to actively look for and download your app! In addition, the recommended information can also be written into the app description, which will be very helpful in driving users' download behavior - because users are very happy to see that the apps they choose are recognized by Apple.Final words: Although Apple's recommendations can drive a large number of downloads, their effect is only temporary, and "Featured Recommendations" is only a part of the App Store. In addition to this exposure position, keyword search result rankings, rankings, popular searches, etc. can also bring good traffic to the application. Therefore, we might as well focus more on the product itself, user needs, ASO and other aspects.
ASO optimization service click link: ASO optimization service introduction
APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo
[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]
This article was written by @ASO100小七 and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!
