How much does Baidu Aicaigou promotion cost? How much does it cost to bid on Baidu AiPurchase?

How much does Baidu Aicaigou promotion cost? How much does it cost to bid on Baidu AiPurchase? As a new B2B platform, Baidu Aicaigou is backed by Baidu's powerful search technology and has large traffic, making it a cost-effective online promotion tool for small and medium-sized enterprises. However, many companies have settled in Baidu Ai Purchasing, which resulted in their rankings not improving. So Baidu Ai Purchasing promoted paid promotion (Baidu Ai Purchasing bidding). So how does Baidu Ai Purchasing charge for promotion? How much does it cost to bid on Baidu AiPurchase? Let’s follow Feng Chao from Jimifeng Technology to learn more about it! 【WeChat: jimif1】

How much does Baidu Aicaigou promotion cost? How much does it cost to bid on Baidu AiPurchase?

How much does it cost to bid on Baidu AiPurchase?

Joining Baidu AiPurchasing is not free. If you want your company's products to be on this position, there are two payment methods:

The first one is the annual membership method.

In this method, you pay once a year and the fee is 6,980 yuan per year. Although this is the official fee standard, there are actually many preferential policies, such as extending the service period by 3 months.

The second method is the bidding method.

To put it simply, the bidding method is a low-end version of Baidu's bidding method. It charges based on the number of clicks, and you can control your budget, bid, and promotion area. However, considering that the products to be promoted will appear in the Aicaigou display window, the best keywords for promotion are product words and manufacturer words.

It should be noted that the bidding model of Aicaigou belongs to fuzzy matching, and relevant words will be found. Remember to set negative words, otherwise the promotion budget will be consumed by some irrelevant words, resulting in high promotion costs and low customer conversion.

How to promote Baidu Aicaigou

1. Product title: writing a good title is the key

1. It is recommended that the product title be written around the main body of the product, such as the product's brand word, keywords, attribute words, model words, application scope, etc., to highlight the product's advantages;

2. The product title should not include the company's full name, phone number, email address, or any contact information;

3. Do not pile up keywords in product titles, for example: [Large RV, Small RV, RV Manufacturer], where RV is piled up too much;

4. Do not use redundant symbols in the product title. For example, [Dongguan Big Top RV & Double Expansion RV, Factory Direct Sales], where redundant symbols are obviously present. It is recommended to use spaces to separate product keywords.

5. Product title - must include the product name, the title is recommended to be within 20 words;

6. Do not use interrogative sentences or rhetorical questions such as “how much?”, “how is it?” or “where can I get it?” in the product title.

2. Product price suggestion - product price is very important

1. It is recommended not to use "-yuan" or "negotiable";

2. The product price should be as reasonable as possible. For example, you can’t sell a motorhome for just a few hundred dollars.

3. Product pictures - pictures must be clear

1. The product image size is 750*750, the format is jpg, and the image must be square;

2. It is recommended to upload 5 product pictures to let users know more about your products;

3. The watermark on the product image should not cover the product, and the watermark will affect the user experience;

4. Product pictures should be clear, not blurred or deformed, and the product should not stand out;

5. The main picture and group pictures of the product also need to be designed so that you can stand out from many peers and attract users to click on your products.

4. Product parameters: detailed parameters are essential

1. The more product parameter suggestions, the better, and the more detailed the better. The more detailed the parameters, the more reliable the user will feel;

2. Do not repeat parameter content excessively.

5. Product details page - do a good job of detailed profit conversion

1. The product details page should also be beautifully designed to focus on user pain points and influence user decisions;

2. The content of the product details page should be clearly divided into sections, such as product posters, product information, user pain points, product optimization, peer comparison and company information;

3. The entire title, pictures and details of the product should not contain any words prohibited by the Advertising Law or any illegal information;

4. Products should not be repeated (different titles, same pictures), as they will also be judged as duplicate products.

People who read this article also read:

How effective is Baidu Ai Caigou promotion? How much does Baidu Ai Caigou promotion cost per month?

How much does Baidu Aicaigou promotion cost? How much does Baidu Aicaigou membership cost per year?

How much does Baidu Aicaigou promotion cost? How much does it cost to join Aigoucai?