From 0 to 1, play with short video promotion and operation on Tik Tok!

Today we will share the following 5 major sections:

1. The secrets of Douyin’s recommendation algorithm

1. Decentralization

You can only see the content on WeChat if you follow the account, and you can only see the content on private WeChat accounts if you add them as friends.

Tik Tok is a decentralized platform that uses machine algorithms to allocate corresponding traffic based on the quality of the content.

2. Each account has a novice period

All new accounts have a novice period, and newly created accounts have no traffic.

3. Each work gives you initial traffic

As long as the content is good, the platform will analyze it through big data.

4. Look at the data to get more traffic

Push your content to the right people, and give you traffic based on likes, reposts, and comments. Give you hundreds, thousands, tens of thousands...

Tik Tok content positioning and operation

1. How to position the content

There is a saying that goes, if you are not heading in the right direction, all your efforts will be in vain. We shoot this today and another one tomorrow. We create accounts in order to make money through back-end monetization.

(1) Front-end and back-end thinking

The front end is about how to get more traffic, and the back end is about how to make money, how to make good products, and how to monetize. The positioning direction of an account is very important.

(2) Search keywords

Determine what kind of account you want to create and label yourself: xxx;

(3) Watch Douyin more often to find inspiration, imitate, and innovate

Research more, think more about popular videos, and ask yourself a hundred thousand whys?

(4) Talent/idol/comedy/knowledge/life/industry/TikTok business

The video must have highlights; establish yourself as an expert in the industry;

Combining content with display windows, what aspects are suitable for you?

2. How to operate content

(1) Imitation and secondary creation

Look at what the popular content is, learn from it and do it, keep copying it, keep improving from it, and find innovation in the process of imitation

(2) The content has highlights, flaws, turning points, and is entertaining

Two more points and more turning points will give users and fans a sense of surprise. Multiple transitions will bring out more hot spots and entertain those people who are bored with culture.

(3) Content polishing and iterative optimization

Every Douyin video is planned and filmed repeatedly before being presented to users.

Multiple people are involved in video production.

(4) Team operation/raising the threshold/persistent updating

4. Top 10 popular techniques and promotional traffic on Douyin

1. Top 10 Tips to Become Popular on Tik Tok

1. Provide guidance through titles to increase interaction;

2. Content highlights, turning points, and recommended live-action videos;

3. Provide guidance in the comment section;

4. Follow hot topics or hang out with celebrities, big names, or TikTok influencers;

5. Add a background music that is particularly suitable for the occasion;

6. Release time (noon peak 12-13; evening peak 18-19; night peak 21-22);

7. Participate in official activities and topic challenges, take photos, and add the topic tag #xx;

8. Add video location, @TikTok Assistant;

9. Likes, comments, reposts, shares, and followers; mutual likes and human intervention;

10.dou+ promotion heating;

2. Douyin dou+ paid promotion

5. The secrets of Douyin’s six ways to make money

1. Accept advertisements

2. You will get commissions from selling products in the product showcase

3. Selling Accounts

4. Drain traffic to WeChat and make various transactions

5. Offline consumption

6. Training

Douyin not only provides all-round display for enterprises, but also shortens the distance between enterprises and regional users. Douyin has its own marketing channels, making the marketing methods of the catering industry more diversified. Today, Tik Tok has already set the trend and become an incubator for hot spots and explosive content. The catering industry is bound to take advantage of this marketing advantage.

In the era of big data, the same is true for Douyin. Douyin's big data helps the catering industry to accurately target the target audience and realize precise marketing monetization. From online marketing content promotion to offline guiding users to stores, Douyin has achieved a true marketing closed loop, and Douyin advertising marketing has huge advantages.

Related reading:

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2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

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6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan